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Social Media on Budget

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Lisa Buyer
Lisa Buyer

Lisa Buyer presented on using social media effectively on a budget for public relations. She discussed how journalists now rely on social media for story ideas, with 43% being pitched through social networks and 65% using sites like Facebook and LinkedIn for sources. Pitches through social networks result in coverage 70% of the time compared to 0-20% for standard pitches. She provided tips for companies to engage on Facebook through asking questions, reporting news, managing communities, cross-promoting on social platforms, branding their page, and pitching to media on Facebook.

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Social Media on a BudgetPresented by:@lisabuyerClickZ columnist and Search Engine Watch contributorInteractive PR, social media + branding specialistagency owner
About MeLisa Buyer @lisabuyerManaged my own PR and branding agency for past 15 yearsCome from a traditional PR background Digital by design during the dot com daysSocial Media is part of my PR mixologyPractice yoga and follows some celebrity gossipThe Buyer Group, president and ceointeractive public relations, social media + branding@lisabuyer
@lisabuyerSocial Media Can Take Time
@lisabuyerTime is Money
@lisabuyerSave Time << Get Results-Content withoutcreating new content (Huh?)-How to reuse, recycle and repurposequality content (Be Green)-Time saving tips tosocial media efficiency (and sanity)
@lisabuyerContent withoutcreating new content
@lisabuyerSourcesWebsiteNewsBiosProducts/ServicesNewsroomLocations White paperPhotosVideos
@lisabuyerTodays Public Relations
@lisabuyerWhy?
@lisabuyerThe media issearch and social savvy
@lisabuyerThe Majority of Journalists Now Depend on Social Media for Story Ideas
@lisabuyer43% of journalistsreport being pitchedthrough social networks
@lisabuyer65% of journalists usesocial media sites such as Facebook(and LinkedIn) for story sources
@lisabuyerPitches through a social network like Facebook resulted in coverage approximately 70%of the time. (compared to about 0-20% with a standard pitch)
@lisabuyerCNET, NPR WSJElostremote.com
First Tweet March 21 2006
@lisabuyer10 PR Things You Can Do Now on Facebook
@lisabuyer1. Ask GOOD Questions
@lisabuyer2. Report the NewsCompany News
Third Party News
Unofficial Company News@lisabuyerCompany News and the content strategy might look like this.
@lisabuyer3. Manage the CommunityThis is a job AND an adventure Have a schedule!8:00 am Latte and good morning check in, something cheery!12:00 pm Lunch time easy reading post3:00 pm Water cooler talk 6:00 pm Evening news report 9:00 pm Engagement post
@lisabuyer4. Cross socialization! Tweet all about it! p.s. Dont forget the Link ;)
@lisabuyer5. Promote the actual FacebookURLfacebook.com/tostitosPrinted material
Packaging
TV commercials
Business cards@lisabuyer7. Brand it. Message it. Profile Image
@lisabuyer7. Report it! Newsroom Tab
@lisabuyer8. Mix and Mingle in other communities
@lisabuyer9. Pitch it! Media relations happens on Facebook
@lisabuyer10. Distribute it! Facebook Friendly press releasesLike us on Facebook with URL and LINK
Follow us on Twitter
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Social Media on Budget