Social Media & PR: Tips and Tricks
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The document discusses how social media can be used in public relations efforts. It notes that 70% of journalists prefer press releases that include a social media component. It then provides examples of how to incorporate social media into PR strategies, such as linking news releases on social networks and posting related photos, videos, and content. The document also lists some social media monitoring and engagement tools.
Social Media & PR: Tips and Tricks
- 1. SocMed & PR
- 2. 70% of all journalists prefer to receive press releases with some sort of social-media component PRWeek , March 2009 New channels of communication Targeted distribution to a larger audience Greater connection between releases/news items and company identity Increasing ability to monitor results: news mentions as well as pass-along rates
- 3. What a Bunch of Tools. HARO - Help A Reporter Out, founded by Peter Shankman, 2008 @skydiver PitchEngine, founded by Jason Kintzler, 2008 @pitchengine Grader.com, founded by Hubspot, 2008 @grader Helium.com, founded by Mark Ranalli, 2006 @heliumwriter
- 4. Tricks Link to news releases on Twitter, Facebook, LinkedIn, etc. Publish press photos with captions on flickr, tumblr, etc. (and link to networks above) Post videos on YouTube, vimeo, etc. Hold contests on Facebook, Twitter, etc. Post content about your organization on wikis & user-driven sites (NowPublic, Examiner, etc.)
- 5. PC World 損Gadgets 10 Cool New Mobile Gadgets Good things come in small packages--and technology innovators are creating all kinds of them for people on the go. Some of these 10 intriguing mobile gizmos, including a connected GPS unit, external iPhone speakers, a Bluetooth headset, and a gadget charger, are fairly mainstream. The others, well, not so much. Dan Tynan, PC World Apr 22, 2009 8:00 pm Luxus LX-ProScope HR It may be the size and shape of a travel hair dryer, but the Luxus LX-ProScope HR is really a portable microscope that can magnify objects up to 400X. It even captures still images and QuickTime videos that you can watch on your PC. The Luxus LX-ProScope HR is good for medical professionals, hair care specialists, jewelers, students, stamp collectors, law enforcement agents--anyone who needs to get up close and personal with objects barely visible to the naked eye. Luxus even sells a full crime-scene investigation kit with multiple lenses and a carrying case for $950. Now you too can play CSI at home--but it's strictly BYOC (bring your own corpse). Price: $425 Company: Luxus Software Availability: Now 6.3 million unique visitors per month pcworld.com & treats
- 6. Sorry for the lull here ~ been sick in bed with a fever the last few days, still a little fuzzy/delirious feeling at the moment but with Obamas $819 Billion Stimulus package passed , i couldnt resist posting the latest silliness i got in the mail yes, that is Economic Stimulus Spray and NOTHING. Its all about the packaging and the concept though, isnt it? These playfully thought provoking direct mailers came from Winstanley Associates - Ad Agency of the Berkshires there is even an Elf Trap that was included see closeups of them all on the next page! Tags: art - packaging -Jean Aw, founder NotCot @notcot . NotCot.com 1.2 million unique visitors per month Alexa.com
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- 9. Resources Social Media wiki http://en. wikipedia .org/ wiki /Social_media Fueling New Business, Michael Gass http:// fuelingnewbusiness .com/2008/10/21/5-ways-i-use-twitter-to-help-ad-agency-new-business/ Common Craft New Media in Plain English http://www. commoncraft .com Socialnomics http:// socialnomics .net/2009/08/11/statistics-show-social-media-is bigger-than-you-think/ Helium.com Nonprofit Partnership http://www.helium.com/partners/causes_and_charities PodCamp WesternMass http:// podcamp . pbworks .com/ PodCampWesternMass J Stevenson 2010 @writerjax