Social Media presentation @ IAB/IEP seminar
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This document discusses social media and new technologies. It notes that social media has shifted marketing from traditional corporate websites and Google traffic to platforms like social media. It also discusses how new technologies like user-generated content and video are empowering different types of online users like creators, critics, and collectors. Blogs and user-generated content continue growing rapidly according to statistics presented.
Social Media presentation @ IAB/IEP seminar
- 2. THE FUTURE IS HERE its just not evenly distributed yet...
- 3. SOCIAL MEDIA N I K O S WEB 2.0 D R A N D A K I S - S O C I A L M E D I A C O N S U L T A N T
- 4. 凌旅 竜溜袖留旅 (虜留旅 略了了竜 留流袖留僚竜 了竜凌袖劉竜旅竜)
- 5. 凌旅 竜溜袖留旅 (虜留旅 略了了竜 留流袖留僚竜 了竜凌袖劉竜旅竜) < 50
- 6. 凌旅 竜溜袖留旅 (虜留旅 略了了竜 留流袖留僚竜 了竜凌袖劉竜旅竜) > 30
- 7. 凌旅 竜溜袖留旅 (虜留旅 略了了竜 留流袖留僚竜 了竜凌袖劉竜旅竜)
- 8. 凌旅 竜溜袖留旅 (虜留旅 略了了竜 留流袖留僚竜 了竜凌袖劉竜旅竜) drandakis@gmail.com
- 9. 凌旅 竜溜袖留旅 (虜留旅 略了了竜 留流袖留僚竜 了竜凌袖劉竜旅竜)
- 10. 里旅 溜僚留旅 留 Social Media?
- 11. 竜留劉凌僚 凌僚 留慮侶旅虜 虜留留僚留了流 ...
- 12. ... 竜 亮 亮劉凌凌 侶 隆侶亮旅凌粒溜留 虜留旅 隆旅留僚凌亮流 侶 了侶凌凌溜留
- 15. Social Media & Corporations
- 16. 溜僚留旅 劉僚留 隆旅略了凌粒凌 留僚略亮竜留 竜
- 17. 竜了略竜
- 18. 離留了了流了凌
- 19. 竜僚隆劉
- 20. ...留僚慮厦ﾏ凌!
- 21. 凌 隆旅略了凌粒凌 竜溜僚留旅:
- 22. 厦粒留僚哮亮劉僚凌
- 23. 竜僚 竜了劉粒竜留旅
- 24. 竜僚 隆劉竜留旅 亮侶僚亮留留
- 25. 凌 隆旅略了凌粒凌 竜溜僚留旅....
- 26. 哮僚留僚
- 27. 略厦旅凌
- 28. 僚留隆竜留旅
- 29. ...粒竜亮略凌 粒僚ﾏ侶.
- 30. 粒 旅 留 溜 亮留 竜僚 隆旅留劉竜旅?
- 31. 2 reasons:
- 32. 1
- 33. Marketing has shifted. Its no longer on two domains
- 34. a) C orpora t e We b s i t e
- 35. b) Googl e Tr a f f i c
- 36. c) Soci al M edia
- 37. 2
- 38. 竜 溜僚留 旅 竜略 旅 凌. . .
- 39. G o o g l e v s . Facebook
- 40. G o o g l e v s . MySpace
- 41. G o o g l e v s . YouT ube
- 42. G o o g l e vs. hi5
- 43. 100.000.000+ blogs* 33.000+ 了了侶僚旅虜略** * Source: technorati.com ** Source: sync.gr
- 44. BLOGS 旅留溜 竜溜僚留旅 凌 竜侶亮劉僚留? 凌竜溜 僚留 竜虜留竜溜 竜了竜慮竜留 溜僚留旅 竜虜凌了凌 - 隆竜僚 竜旅略龍竜留旅 竜僚旅虜劉 粒僚ﾏ竜旅 劉竜 竜僚凌了凌粒溜竜 竜旅劉凌僚 侶僚 竜両略了侶 凌
- 46. Blogger Relations Build a relationship - not a pitch Identify Read Comment Create a blog - Participate Be human - Be real
- 47. Web 1 . 0
- 48. Web 2 . 0
- 49. D i g g vs. New York Times .
- 50. advertising 2.0
- 51. 留 留溜僚竜留旅 粒僚?
- 52. 留 留溜僚竜留旅 粒僚? 留 慮留 略竜旅 了劉凌僚 留僚凌
- 53. 留 留溜僚竜留旅 粒僚? 侶 隆旅留流亮旅侶 劉竜旅 僚留 隆侶亮旅凌粒竜溜 竜旅竜亮竜僚凌 凌 劉竜旅 留両溜留 虜留旅 僚侶亮留
- 54. 侶 隆旅留流亮旅侶 劉竜旅 僚留 隆旅竜虜凌了僚竜旅 虜留旅 竜僚慮留僚竜旅 凌 隆旅略了凌粒凌 留僚略亮竜留 竜 竜留旅竜旅竜 虜留旅 凌了溜竜
- 55. advertising 2.0
- 56. Case Studies
- 57. The breakup
- 58. 竜 了略侶 劉 竜 旅 硫 流 袖 留
- 59. 竜 了略侶 劉 竜 旅 硫 流 袖 留
- 60. Social Media 凌了了略 留 留 亮硫留溜僚凌僚 粒 留 侶僚 竜留旅竜溜留 凌 粒溜僚凌僚留旅 了劉凌僚 劉両 留 凌僚 劉了竜粒 凌
- 61. Social Media The Cryptonite case
- 62. Social Media The Cryptonite case
- 63. Social Media
- 64. Social Media The Cryptonite blog
- 67. 里留 留略凌僚留 凌 Alex
- 68. 略竜旅 凌 硫了侶亮留 凌 blog 凌
- 69. 亮竜旅溜竜 略了了僚 留 了旅留
- 70. 凌. 2 粒旅留 Spirit Airlines 凌 Google #2
- 71. Search Engines love Social Media
- 72. The Jetblue case
- 73. The Jetblue case
- 74. rich media production tools
- 78. research co-creation | customer-made products
- 79. my.starbucks
- 83. collaboration tools forums sharepoint team spaces lotus notes wikis blogs instant messaging mailing lists fileshares intranet pages
- 85. BTpedia MyPages
- 86. Social Networks
- 87. 旅 了劉 凌 Internet Source: Forrester Research
- 88. 旅 了劉 凌 Internet Source: Forrester Research
- 89. 旅 了劉 凌 Internet Source: Forrester Research
- 90. 侶亮旅凌粒凌溜 (Creators) 13% 略凌僚 竜 blogs 虜留旅 websites 侶袖旅凌粒凌僚 podcasts 僚竜硫略龍凌僚 videos 凌 YouTube 留略粒凌僚 旅隆劉竜 僚凌溜粒凌僚 龍侶流竜旅 Source: Forrester Research
- 91. 旅旅虜凌溜 (Critics) 裡凌了旅略龍凌僚 竜 blogs 19% 裡袖袖竜劉凌僚 竜 forums 留慮袖凌了凌粒凌僚 留旅僚溜竜 流 硫旅硫了溜留 竜僚 両竜虜旅僚凌僚 龍侶流竜旅 留了了略 袖袖竜劉凌僚 Source: Forrester Research
- 92. 裡了了劉虜竜 (Collectors) 留留凌僚 留粒留侶袖劉僚竜 竜了溜隆竜 竜 social bookmarking 両旅凌凌旅凌僚 留 RSS Feeds 侶袖旅凌粒凌僚 袖竜留隆竜隆凌袖劉僚留 (.. 15% tags) 粒 留 留僚旅虜竜溜袖竜僚留 Source: Forrester Research
- 93. 裡亮亮竜劉凌僚竜 (Joiners) 裡袖袖竜劉凌僚 竜 Social Networking sites (.. Facebook, Mypace) 裡僚隆劉凌僚留旅 袖竜 溜了凌 $ 袖袖竜劉凌僚 竜 留了留流 虜凌旅僚僚旅虜侶留 凌竜溜 僚留 竜溜僚留旅 凌旅 留旅留僚凌溜 侶袖旅凌粒凌溜 流 旅虜凌溜 流 裡了了劉虜竜 19% Source: Forrester Research
- 94. 竜留劉 (Spectators) 留留僚留了ﾎ塾刃僚 竜旅竜袖竜僚凌 旅留硫略龍凌僚 blogs 了劉凌僚 videos 凌 YouTube 虜凌僚 竜虜凌袖劉 (.. Podcasts) 33% Source: Forrester Research
- 95. 亮劉凌凌旅 (Inactives) 竜僚 袖袖竜劉凌僚 竜 虜留袖溜留 52% 隆留侶旅侶留 凌 劉竜旅 劉侶 袖竜 Social Media 虜留旅 留留粒粒流 竜旅竜凌袖劉僚凌 留 凌僚 虜袖凌. Source: Forrester Research
- 96. 溜留凌 留留虜侶旅旅虜 痢
- 97. Sharing my Presentation www.slideshare.net/nikos
- 100. w w w . p a p e r p l a n e . g r
- 101. INGREDIENTS: blogs - web video - social networks - social media advertising - enterprise 2.0 collaboration tools - search engine optimization - web experience - micro blogging w w w . p a p e r p l a n e . g r
- 102. Thank You! Nikos Drandakis