際際滷

際際滷Share a Scribd company logo
Social Media

               privacy in the
               of鍖ce

               Koen Delvaux
               @kodel
(also known as)
           Publishing
           colleagues in
           bikinis on
           social media
            Koen Delvaux
            @kodel
@kodel
Koen Delvaux
SOCIAL MEDIA PRIVACY IS HARD
MEET THE
ZUCKERBERG FAMILY




                    @kodel
If even Randi cant 鍖gure it out




          you certainly will not
                                    @kodel
COMPANIES LIKE TO BE SOCIAL
Employees like to have fun
                             @kodel
Employer branding
Showing how much fun your employees have.

                                            @kodel
Company events
How to share the fun without being ridiculous?

                                                 @kodel
Teambuilding!
Creating a bond, but what with images out of context?

                                                        @kodel
EMPLOYEES LIKE TO BE SOCIAL
The secret plan
Were working on something exciting!
Does the competition need to know this too?
                                              @kodel
Exposing partners
Checking in at a customer or supplier
Maybe youre giving info to competitors?
                                           @kodel
Picturing colleagues
Sometimes its fun, other times its bullying

                                                @kodel
WHAT CAN YOU DO ABOUT IT?
1 CREATE AWARENESS
≒ Use examples to ensure people think
   about what they are doing
≒ Dont start with rules & regulations




                                          @kodel
2 SOCIAL MEDIA POLICY
≒ Not only what employees can post
≒ Also what the employer can post (opt in)



        (no tools needed. Its about
        agreements that are made
        after discussions with staff)




                                              @kodel
3 NO TWEET EVENTS
≒ For every
   company party,
   make clear if
   there will be
   tweeting or
   not
≒ Alternative: No
   Tweeting after
   midnight


                     @kodel
4 OPT-IN FOR PROMOS
                  ≒ Ask for
                     volunteers
                     when a camera
                     crew hits the
                     work 鍖oor
                  ≒ Announce
                     beforehand
                     that cameras
                     will be present


                                       @kodel
4 PROVIDE INTERNAL NETWORKS
≒ Ensure your intranet is participative:
   Yammer or (a good) Sharepoint site
≒ If not, people will create Facebook groups
≒ Ensure the rules of the internal network
   are clear (= no sharing externally)




                                                @kodel
SOME TECHNOLOGY TIPS
Youtube: unlisted videos




   (unlisted playlists are however not supported)

                                                    @kodel
Flickr: guest pass




                     @kodel
Yammer: instant intranet




  Allows for more control than closed Facebook groups

                                                        @kodel
WHERE ARE THE BOOBIES?
Younger people couldnt care less




    bridge the generation gap,
    but dont settle for the lowest denominator
                                                  @kodel
THANK YOU
@kodel

More Related Content

Social media privacy in the office