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Social Media Recruiting Case Study

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Chris Frew
Chris Frew

A case study on how to incorporate social media into the companys branding, marketing and recruiting strategy.

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power of people. Integrating social media into a companys current branding, marketing and talent acquisition strategy Social Media Integration
About Us Chris Frew Director, Scientific @BiotechMd Courtney McLaugh lin Office/Marketing Manager @CLMTechUSA Tech USA: Nationwide Workforce Solutions Tech USA provides customized consulting, workforce and recruitment solutions to government and commercial clients across the nation. Our expertise in strategic workforce management makes us an ideal partner for the varying needs of any organization. At Tech USA, we pride ourselves on offering solutions that meet or exceed our client's objectives. By drawing on decades of experience and a deep network of professional consultants, we consistently deliver on-target results. Explore our Service Offerings for an in-depth look at the power of Tech USA. www.techusa.net
Why use social media? To use technology to develop new and stronger relationships with our intended community that will help to foster new business opportunities . Our Business Goals: Drive traffic to website & career center Increase applications by reaching a targeted audience Build a strong & recognized brand Identify new potential clients Develop stronger relationships with clients & candidates *Track our results to measure ROI and justify a larger investment
Getting started & knowing where to go Assess your business & determine your target audience What are your competitors doing? What tools are your employees currently using and how? What tools are going to work best for your market, your business and your employees? How can social media enhance your current marketing & recruiting methods?
Our Plan Start on Twitter by tweeting jobs, articles and engaging others to attract followers Build our facebook fan page , grow our fan base & engage to build relationships Use LinkedIn to target specific groups and reach specific individuals Bring it all together with a consistent message through regular eNewsletters Ensure that every new job is posted to each of our social media sites
Twitter Twicks Getting Started with Twitter: Choose a good @Name: @BiotechMD, @CLMTechUSA, @BioScienceJobs Be a Follower: Start following tweeters of interest to your industry *Use the LinkedIn app to follow your connections RT : Start sharing things that interest you Clients, Candidates & Industry Tweeters or topics of interest Post: All Jobs, Press Releases, Industry & Career Articles Use # tags to further target your tweets Engage: Tweeters want you to engage with them more than just RTs and sharing articles Tweet with a purpose to drive traffic to your other sites
@BiotechMd
Facebook & fan pages Fan page or facebook account? Facebook account: Biotech Maryland Personal unique identity: Chris Frew, Biotech Maryland, etc Fan page: TechUSA Hunt Valley Corporate identity Build your network & start making friends: Use the invitation tool to email your contact list, candidate list or other lists to start growing your friends Start suggesting your Fan Page to your friends and promoting it through twitter Join other fan pages and friend request their fans Posting & Engaging: The key is continuously posting new content: jobs, articles, etc. SmartSearch makes it easy keep up with your posts! Comment on others postings and engage your friends Start chats with your friends
TechUSA Hunt Valley: fan page
Social Media Results & Outcomes March: Began Twitter postings April: Began facebook & fan pages Monthly career center visits have grown from 5,500 to over 7,000 Monthly Candidate Applications have surged from the 300s and leveled out to around 550 Facebook: Biotech Maryland: 613 Friends Tech USA: 196 fans Twitter: @BiotechMd 1,491 followers Followed on 84 Lists
Social Media Results & Outcomes A widely recognized Brand Image Measurable Results to track ROI: Higher volume of web traffic More candidate applications More clients on billing
Challenges: TIME: How many posts a day/week? DEDICATION: Social Media IS important Dont push it aside. ENGAGING: Responding to the person who made a post. TRACKING RESULTS: What are my efforts producing?
Questions? For more information visit www.techusa. net or any of our social media sites

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Social Media Recruiting Case Study

  • 1. power of people. Integrating social media into a companys current branding, marketing and talent acquisition strategy Social Media Integration
  • 2. About Us Chris Frew Director, Scientific @BiotechMd Courtney McLaugh lin Office/Marketing Manager @CLMTechUSA Tech USA: Nationwide Workforce Solutions Tech USA provides customized consulting, workforce and recruitment solutions to government and commercial clients across the nation. Our expertise in strategic workforce management makes us an ideal partner for the varying needs of any organization. At Tech USA, we pride ourselves on offering solutions that meet or exceed our client's objectives. By drawing on decades of experience and a deep network of professional consultants, we consistently deliver on-target results. Explore our Service Offerings for an in-depth look at the power of Tech USA. www.techusa.net
  • 3. Why use social media? To use technology to develop new and stronger relationships with our intended community that will help to foster new business opportunities . Our Business Goals: Drive traffic to website & career center Increase applications by reaching a targeted audience Build a strong & recognized brand Identify new potential clients Develop stronger relationships with clients & candidates *Track our results to measure ROI and justify a larger investment
  • 4. Getting started & knowing where to go Assess your business & determine your target audience What are your competitors doing? What tools are your employees currently using and how? What tools are going to work best for your market, your business and your employees? How can social media enhance your current marketing & recruiting methods?
  • 5. Our Plan Start on Twitter by tweeting jobs, articles and engaging others to attract followers Build our facebook fan page , grow our fan base & engage to build relationships Use LinkedIn to target specific groups and reach specific individuals Bring it all together with a consistent message through regular eNewsletters Ensure that every new job is posted to each of our social media sites
  • 6. Twitter Twicks Getting Started with Twitter: Choose a good @Name: @BiotechMD, @CLMTechUSA, @BioScienceJobs Be a Follower: Start following tweeters of interest to your industry *Use the LinkedIn app to follow your connections RT : Start sharing things that interest you Clients, Candidates & Industry Tweeters or topics of interest Post: All Jobs, Press Releases, Industry & Career Articles Use # tags to further target your tweets Engage: Tweeters want you to engage with them more than just RTs and sharing articles Tweet with a purpose to drive traffic to your other sites
  • 8. Facebook & fan pages Fan page or facebook account? Facebook account: Biotech Maryland Personal unique identity: Chris Frew, Biotech Maryland, etc Fan page: TechUSA Hunt Valley Corporate identity Build your network & start making friends: Use the invitation tool to email your contact list, candidate list or other lists to start growing your friends Start suggesting your Fan Page to your friends and promoting it through twitter Join other fan pages and friend request their fans Posting & Engaging: The key is continuously posting new content: jobs, articles, etc. SmartSearch makes it easy keep up with your posts! Comment on others postings and engage your friends Start chats with your friends
  • 10. Social Media Results & Outcomes March: Began Twitter postings April: Began facebook & fan pages Monthly career center visits have grown from 5,500 to over 7,000 Monthly Candidate Applications have surged from the 300s and leveled out to around 550 Facebook: Biotech Maryland: 613 Friends Tech USA: 196 fans Twitter: @BiotechMd 1,491 followers Followed on 84 Lists
  • 11. Social Media Results & Outcomes A widely recognized Brand Image Measurable Results to track ROI: Higher volume of web traffic More candidate applications More clients on billing
  • 12. Challenges: TIME: How many posts a day/week? DEDICATION: Social Media IS important Dont push it aside. ENGAGING: Responding to the person who made a post. TRACKING RESULTS: What are my efforts producing?
  • 13. Questions? For more information visit www.techusa. net or any of our social media sites