Social Media Shabang - Social Media Bootcamp
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An overview of social media, how different transportation organizations use it, how different engineering consulting firms use it, and where Green Growth Cascadia is (metrics). This presentation was made during the Social Media Bootcamp in Portland, OR at the CH2M Hill office.
Social Media Shabang - Social Media Bootcamp
- 2. Social Media What is it? media for social interaction, using highly accessible and scalable publishing techniques - Wikipedia
- 3. Social Media Toolbox Twitter
- 4. Twitter follow & be followed 140 character limit User-filtered content The @reply and RT
- 5. 140 character limit news in bytes
- 7. Retweet (RT) praising
- 8. Social Media Toolbox Blogging
- 9. Blogging with WordPress Depth in content Engage in discussion Journalist/Entertainer
- 10. Break: to the Internet!
- 11. Social Media Toolbox S.E.O.
- 12. SEO Beating Google Key-wording Back-scratching (links) Presence
- 13. An exercise in key-wording
- 14. An exercise in key-wording Title : Cute brown cat with whiskers falling asleep dreaming about the YMCA on a red and yellow blanket Keywords : Cat, Cute, Brown, Sleeping, Whiskers, Dreaming, YMCA, its-fun-to-stay-at-the, couch, red, yellow
- 15. Social Media for Engineers
- 16. Who cares about Average Joe?
- 17. Social Media for Engineers Agencies
- 18. 油
- 19. 油
- 20. 油
- 21. 油
- 22. Ray LaHood US D.O.T. 14,000 views on The Fast Lane 1,500 fans on Facebook 4,000 followers on Twitter (@RayLaHood)
- 23. Social Media for Engineers Advocacy Groups
- 24. 油
- 25. 油
- 26. 油
- 27. Social Media for Engineers Competitors
- 28. Parsons Brinckerhoff @PBworld Twitter since 12/04/09
- 29. Parsons Brinckerhoff @PBworld Twitter since 12/04/09
- 30. HNTB @HNTBCorp Twitter since 06/27/09
- 31. HNTB @HNTBCorp Twitter since 06/27/09 @HNTB_Technology Twitter since 10/01/09
- 32. HNTB
- 33. SvR Design - Twitter @svrdesign Twitter 05/11/09
- 34. SvR Design - Facebook
- 35. SvR - Blog
- 36. Friend and/or Foe: Kittelson @kittelson Twitter since 08/24/08
- 37. Friend and/or Foe: Kittelson
- 38. Social Media Metrics: Followers PB: 0 (personal: 675) HNTB: 120 (personal: 482) SvR: 1,830 KAI: 200
- 39. Social Media for Engineers CH2M油HILL & Green Growth Cascadia
- 40. Brandy Steffen (PDX) Tegan Houghton (PDX) Grahm Satterwhite (BAO) Chris Proud (DEN) Andrew Anderson (EDM) Tony Woody (SEA) Huy Le (SEA) Jeanne Actuanza (SEA) Wesley Zhao (SEA)
- 41. Twitter
- 42. Twitter Us v. Them
- 43. Facebook
- 44. YouTube
- 45. Blog
- 52. SPECIAL EVENT Blogging with Sam Seskin
Editor's Notes
- #3: Using large social networks to manipulate and send information
- #11: Look at our blog
- #13: Page-rank
- #16: Visibility, White Papers, CH-Name. Planners that reach out to community can use this engineers can try to beat them to the punch
- #18: Visibility, White Papers, CH-Name. Planners that reach out to community can use this engineers can try to beat them to the punch
- #24: Visibility, White Papers, CH-Name. Planners that reach out to community can use this engineers can try to beat them to the punch. Why should we care?
- #25: 5,000 visits/month many comments
- #26: 100,000 visits a month
- #28: Visibility, White Papers, CH-Name. Planners that reach out to community can use this engineers can try to beat them to the punch
- #31: Personal is better
- #32: Personal is better
- #40: Visibility, White Papers, CH-Name. Planners that reach out to community can use this engineers can try to beat them to the punch
- #45: Over 1,100 views
- #47: Also This Big City (UK), Transportation Guru (Virginia),