Social Media Skills
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This document provides guidance on using social media for public health organizations. It discusses monitoring social media platforms to understand where different age groups are engaging online. It also covers developing social media policies that address access, authorization, and approvals for posting content. The document gives recommendations for managing multiple social media accounts, scheduling posts, and creating effective messages. It includes an exercise where participants role-play responding to a snowstorm and measles outbreak on Twitter to get practice addressing emergencies on social media.
Social Media Skills
- 1. Social Media Skills (for smart, savvy, good-looking people) James Garrow Director of Digital Public Health Philadelphia Department of Public Health
- 2. Warning: Things that will not be addressed today: 1) Why you should be using social media. 2) How to get started using social media. INSTEAD, Im here to make you better at using social media.
- 3. The State of the Art (because what we do is an art)
- 8. GlobalWebIndex, Q3 2014 Summary
- 9. so where are young folks going?
- 10. GlobalWebIndex, Q3 2014 Summary
- 11. w鞄霞?
- 13. and its not just celebrities
- 15. but there is a silver lining
- 17. Policy (because CYA, thats why)
- 19. Access Not posting, not writing, not making accounts, this is just about a person. Who do we give the keys to? Who maintains the passwords? Who is the person that logs in? Where can they log in? Is access granted differently for different accounts?
- 20. Authorization This one isnt about a person, but an account. What service do we want to be on? Why? Who approves the new account? What is their criteria for deciding? Are there opportunities for reviewing authorization? What are those criteria?
- 21. Approvals This is where the rubber meets the road. Youve got your person, youve got your account, now what can you say? What is the process? Who is the final decider? Is it yes/no or can changes be recommended/required? What about mistakes? What about sharing others content (like retweets)? Are there differences in scenarios (day-to-day vs emergency)?
- 23. Management (not your boss, but how you can be the boss)
- 24. Scheduling (so you can actually get some work done every once in a while)
- 28. remembered fondly, by me
- 29. Multiple Accounts(who am I again?)
- 33. Dont mix work and personal, Or emergency with silly, Or the main account with a satellite account.
- 34. Message Creation(uhhh, what do I say?)
- 35. Twitter Exercise(because laughing at our mistakes together is way more fun than crying alone)
- 36. Go to twitter.com, or your favorite Twitter app, and sign in with this information: Username: NJDHHSTest Password: NJDHHS
- 37. We are going to be NJDHHSs main Twitter account for two situations We are going to tweet, in real life, about these situations. Then, well review and go over best practices.
- 38. Snowstorm! 1
- 39. Part 1: Storm forecast for all of NJ tomorrow afternoon to evening, 15 to 20 in north and west, 3 to 5 in extreme south. HEAVY snow for duration of eight hour event, starting at 1pm. 1
- 40. Part 2: Day of the storm, its now 4pm, all State offices were closed at noon, storm is as bad as it was forecast. 1
- 41. Part 3: Day after the storm, forecasts were right on with impacts. Power is out in some areas due to snows, many roads are impassable, the state is basically shut down. 1
- 42. Measles! 2
- 43. Part 1: Small outbreak at an amusement park in California. Initial reports have demonstrated some transmission, but no connected cases locally, and none expected. 2
- 44. Part 2: Child in Millburn positively identified and epi-linked to the California outbreak. NJDHHS has a strong suspicion that child exposed hundreds of students at local grade school and family members. 2
- 45. Part 3a: A dozen cases identified in the grade school, with secondary infection to family members. This quickly becomes the largest outbreak in the country. 2
- 46. Part 3b: Schools are closed in Millburn, NJDHHS is planning a mass vaccination clinic this weekend to catch all eligible residents up on their vaccinations. 2
- 47. Wrap-up(quick, think of a question for him)