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Social Media: 際際滷Share

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NLandUSA
NLandUSA

The document discusses the Royal Netherlands Embassy in Washington D.C.'s use of 際際滷Share as a social media platform. 際際滷Share allows users to share presentations, documents, and PDFs and receives 25 million unique visitors per month. The presentation provides an overview of 際際滷Share's functionality and statistics, discusses why the embassy chose to use 際際滷Share, and provides recommendations on how to create an effective strategy for engaging audiences on the platform.

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Social Media: 際際滷Share By Bert Bentsink Research Assistant Digital Communications The Royal Netherlands Embassy Public Diplomacy, Press and Culture 4200 Linnean Ave, N.W. Washington, D.C. 20008 http://www.the-netherlands.org/ Contact for presentation Roos Kouwenhoven (Digital Communications Officer) [email_address]
Context Presentation In order to organize a dialogue with its target audiences, the Royal Netherlands Embassy in Washington. D.C. experiments with different social media platforms (i.e. 際際滷Share). This presentation was given internally to educate our staff members and to initiate a more strategic discussion about the Embassys use of 際際滷Share.
What is 際際滷Share? Social Sharing YouTube for PowerPoint .doc and .pdf as well!
Statistics 25 million unique visitors per month 80% technology & business decision makers 50% content either embedded on other platforms or bookmarked as favorite Public = highly engaged Majority > 7 min on 際際滷Share
Alternatives?
Why 際際滷Share?(1) Visual attractive presentation without knowledge HTML Could be used for internal purposes as well Relatively large and engaged audience Good indexation by Google Establishing relevance by demonstrating expertise Organize dialogue (reacting and sharing)
Why 際際滷Share? (2) Reacting via SS, TW and FB account (highly accesible) Exclusive embedding agreement 際際滷Share and LinkedIn. Transparancy gov. agencies
Why not? SS does not support Prezi files (..yet) Though popular platforms, still SS, TW and FB accounts required for engaging in discussion Not many customization options for free accounts
Strategy Focus on two pillars Demonstrating expertise generating traffic to micro sites
Dilemma Own content versus Other Content ..or both?
Practical Recommendations Provide context (transcript, document, audio sync) Corporate visible identity (huisstijl) Contact information (1st slide) Copyrights息 Use correct tags Recruit potential followers actively (provoke reactions)
Examples (non-custom channels) Hewlett-Packard (visual identity) http://www.slideshare.net/hewlettpackard Sasha Chua (Enterprise 2.0 consultant IBM) http://www.slideshare.net/sachac
Examples (custom channels)(1)
Examples (custom channels)(2)
Questions? Thank you for your attention and interest. In case you watch this presentation on 際際滷Share please leave your comments or questions in the designated comment fields. In case you watch this presentation embedded on another platform feel free to mail your question to roos.kouwenhoven@minbuza.nl.

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Social Media: 際際滷Share

  • 1. Social Media: 際際滷Share By Bert Bentsink Research Assistant Digital Communications The Royal Netherlands Embassy Public Diplomacy, Press and Culture 4200 Linnean Ave, N.W. Washington, D.C. 20008 http://www.the-netherlands.org/ Contact for presentation Roos Kouwenhoven (Digital Communications Officer) [email_address]
  • 2. Context Presentation In order to organize a dialogue with its target audiences, the Royal Netherlands Embassy in Washington. D.C. experiments with different social media platforms (i.e. 際際滷Share). This presentation was given internally to educate our staff members and to initiate a more strategic discussion about the Embassys use of 際際滷Share.
  • 3. What is 際際滷Share? Social Sharing YouTube for PowerPoint .doc and .pdf as well!
  • 4. Statistics 25 million unique visitors per month 80% technology & business decision makers 50% content either embedded on other platforms or bookmarked as favorite Public = highly engaged Majority > 7 min on 際際滷Share
  • 6. Why 際際滷Share?(1) Visual attractive presentation without knowledge HTML Could be used for internal purposes as well Relatively large and engaged audience Good indexation by Google Establishing relevance by demonstrating expertise Organize dialogue (reacting and sharing)
  • 7. Why 際際滷Share? (2) Reacting via SS, TW and FB account (highly accesible) Exclusive embedding agreement 際際滷Share and LinkedIn. Transparancy gov. agencies
  • 8. Why not? SS does not support Prezi files (..yet) Though popular platforms, still SS, TW and FB accounts required for engaging in discussion Not many customization options for free accounts
  • 9. Strategy Focus on two pillars Demonstrating expertise generating traffic to micro sites
  • 10. Dilemma Own content versus Other Content ..or both?
  • 11. Practical Recommendations Provide context (transcript, document, audio sync) Corporate visible identity (huisstijl) Contact information (1st slide) Copyrights息 Use correct tags Recruit potential followers actively (provoke reactions)
  • 12. Examples (non-custom channels) Hewlett-Packard (visual identity) http://www.slideshare.net/hewlettpackard Sasha Chua (Enterprise 2.0 consultant IBM) http://www.slideshare.net/sachac
  • 15. Questions? Thank you for your attention and interest. In case you watch this presentation on 際際滷Share please leave your comments or questions in the designated comment fields. In case you watch this presentation embedded on another platform feel free to mail your question to roos.kouwenhoven@minbuza.nl.