Social media strategy
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This document outlines a 14 point social media strategy agenda that includes analyzing the company, competitors, brand and target audience, setting objectives and a content strategy, executing the strategy through social media channels and ads, reporting on expected results including page likes, engagement and leads/sales, and providing a quotation for content strategy, execution and ads management. The strategy aims to help a company establish and improve their social media presence and performance against competitors.
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Social media strategy
- 1. Social Media Strategy By: Eslam Ahmed Hussien
- 3. 1 - Your Company brief intro 8 - Objectives 2 - Your success stories 9 - Content strategy 3 - Industry Analysiss 10 - Execution 4 - Competitor Analysis 11 - Ads Strategy 5 - Brand Analysis 12 - Expected results 6 - Target audience 13 - Reportinge 7 - Social media channels 14 - Quotation AGENDA
- 4. 1 Company brief intro
- 5. 2 Your success stories.
- 8. 4 Competitor Analysis competitors or substitutions? know your competitors. if you dont, ask. list them. find them online. list the top 4/3. Analyze.
- 9. Analyze Likes: Likes Growth: %00 PTAT: Engagement Rate: %00 Posts per Day: Likes, Comments & Shares per post: Posts per type: photos text video Timing: Length of posts: Hashtags: language: tone of voice: response rate: quality of posts:
- 10. 5 Brand Analysis Do you have a social media presence? NO. Yes? Assess your performance among your competitors.
- 11. 6 Target audience Market segmentation. Target marketing: male/female Age Location Purchasing power
- 12. 7 Social media channels where is the majority of your target audience? try to focus on 3/2 channels maximum.
- 14. 9 content strategy Generate content for your target segment Brand persona Tone of voice Number of daily posts Time of posting Designs Engagement % Add value % Promotion % Content type :
- 16. 11 Ads Strategy Where and how will you advertise & recommended budget? Facebook Ads Manager. Facebook Ads Managers Reports.
- 17. 12 Expected results Page likes Post engagement Leads Sales
- 19. 14 Quotation Content strategy Execution Ads management
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