Social Media Strategy - How to build your social business #Commshero event London 21st Oct 2014
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Social media maturity matrix http://www.lardipartner.com/smma/ Social media strategy book http://build-your-social-business.eu/
Social Media Strategy - How to build your social business #Commshero event London 21st Oct 2014
- 1. Confidential. Do not copy or re-distribute 息LPC Social Media Strategy -How to build your social business Kamales Lardi, Lardi & Partner Consulting GmbH 4thOctober 2013 @kamlardi
- 2. Confidential. Do not copy or re-distribute 息LPC Remember the old days? Ye OldeCommsHero Ye OldeComms& Marketing
- 3. Confidential. Do not copy or re-distribute 息LPC Today with social media, its a little different Sophisticated Informed Tech-savvy Connected Interactive Social Customers
- 4. Confidential. Do not copy or re-distribute 息LPC but have companies changed?
- 5. Confidential. Do not copy or re-distribute 息LPC Why are there so many disasters?
- 6. Confidential. Do not copy or re-distribute 息LPC Social Media Strategy Framework Source: LPC point of view, 2012
- 7. Confidential. Do not copy or re-distribute 息LPC Stages of Maturity Value Creation Aware of Social Media but not used for business No or only information monitoring Aware of Social Media & impact on business Monitor relevant online conversations & analyze for key messages Able to participate in customer online conversations Identified key Social Media channels to communicate brand message Brand message tells company story Structure to respond to customers set up Embedded in existing customer service channels Employees actively involved or encouraged Actively participating in Social Media Contribute value through content Social Media channels contribute to strategic objectives Maturity Assessment Tool: http://www.lardipartner.com/smma/ Source: LPC point of view, 2012 How ready is your company?
- 8. Confidential. Do not copy or re-distribute 息LPC Create a Social Media Superhero
- 9. Confidential. Do not copy or re-distribute 息LPC Create a Social Media Superhero Strategy & Objectives
- 10. Confidential. Do not copy or re-distribute 息LPC Strategy & objectives
- 11. Confidential. Do not copy or re-distribute 息LPC YourCompany Social Media Business value? Potential vs. risks? RoI? Next steps? Strategy & objectives Set-up social media accounts Get decent followers / likes Create content calendar Measure metrics: likes, retweets, views . Now what??
- 12. Confidential. Do not copy or re-distribute 息LPC Business Goals Departmental Goals Social Media Goals Social Media Tactics Social Media Metrics Strategic Metrics ...but they should be here! Many companies are here... Social Media Strategy Funnel Strategy & objectives
- 13. Confidential. Do not copy or re-distribute 息LPC Strategy & objectives Social MediaInitiatives Business Goals
- 14. Confidential. Do not copy or re-distribute 息LPC Create a Social Media Superhero Strategy & Objectives Governance & Risk
- 15. Confidential. Do not copy or re-distribute 息LPC Governance & risks
- 16. Confidential. Do not copy or re-distribute 息LPC Create a Social Media Superhero Strategy & Objectives Governance & Risk People & Org Structure
- 17. Confidential. Do not copy or re-distribute 息LPC People & organisational structure Source: Altimeter Research, 2013
- 18. Confidential. Do not copy or re-distribute 息LPC People & organisational structure
- 19. Confidential. Do not copy or re-distribute 息LPC Create a Social Media Superhero Strategy & Objectives Governance & Risk People & Org Structure Technology & Processes
- 20. Confidential. Do not copy or re-distribute 息LPC Technology & processes
- 21. Confidential. Do not copy or re-distribute 息LPC Create a Social Media Superhero Strategy & Objectives Governance & Risk People & Org Structure Technology & Processes Content, Engagement & Channel
- 22. Confidential. Do not copy or re-distribute 息LPC Content, engagement & channel Hubspot Content Marketing Use compelling content Launch contests, competitions & games Swiss Re Ourspace
- 23. Confidential. Do not copy or re-distribute 息LPC Content, engagement & channel Leveraging ambassadors / key influencers Engage emotionally with audiences Lancome -YouTube Vloggers Chipotle Scarecrow Game
- 24. Confidential. Do not copy or re-distribute 息LPC Become the CommsHeroyou know you can be Strategy & Objectives Governance & Risk People & Org Structure Technology & Processes Content, Engagement & Channel
- 25. Confidential. Do not copy or re-distribute 息LPC Thank you @KamLardi ch.linkedin.com/in/kamaleslardi slideshare.net/kamalesn xing.com/profiles/Kamales_Lardi lardistrategy.com