Social media Success!
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The document summarizes various social media successes at Martinsburg Mall including increased sales results from distributing business cards at local schools, initiating a Claire's Facebook page that drove over 1,000 fans, leveraging the New Moon character in a promotional video, and livestreaming events. It also discusses redefining guest services to include a social media component and having a radio DJ promote Black Friday deals through social media platforms while in the mall.
Social media Success!
- 2. Social Successes: Grand opening of rue21 Claires Award Winning Moms Nite Out Sales Dawg Wild Fire Live Stream Guest Services
- 3. Business cards were distributed to area high schools in Berkeley & Jefferson County. Events were set up on Facebook & Myspace. No other forms of advertising were used: budget freeze under Prime Retail Results: Thursday: 85% up from plan Friday: 303% up from plan Saturday: 309% up from plan Sunday: 297% up from plan
- 4. Initiated Claires at Martinsburg Mall Page Over 1,000 friends Several hundred international friends I contacted Claires marketing department Concerning all the international friends we had. They initiated their own Fanpage. They emailed me thanking me for the help Claires had Facebook shut down all ancillary sites including ours
- 5. In April of 2009 JLL & The The Dealey Group Brings Home Three Silvers! Dealey Group initiated an March 3, 2010 TDG won three Silver MAXIs at the ICSC U.S. Shopping Center award winning social MAXI Awards in Chicago on March 3, 2010. The Silver Award Winning New Media campaigns including our Social Media media program with 13 Initiative for Jones Lang LaSalles Retail Portfolio, our Scene@TheShops Social Media campaign for Inland Westerns malls, including Shops at Legacy in Plano, Texas, and our Teen Advisory Board launch for Inland Westerns Southlake Town Square in Southlake, Martinsburg Mall. Texas. In addition to winning three Silvers, TDG is proud to have designed the newspaper insert for Galleria Dallas Gold-MAXI-winning-event, Beauty Live, and to have been named a MAXI finalist our Mobile Marketing Initiative for Jones Lang LaSalles Retail Portfolio. ICSC's MAXI Awards honor and recognize the premier marketing, community outreach, sales promotion and specialty leasing campaigns in the shopping center industry. Click here for the complete list of 2010 U.S. Shopping Center MAXI Award Winners.
- 6. By leveraging the popular New Moon character (Edward Cullen), Martinsburg Mall recorded, edited and posted a video featuring key merchandise in the center.
- 7. Two Social Media Events! 1200 Moms with Facebook pages have been reached in TWO WEEKS. That does not include their friends and groups. Announcement of Dell Mini giveaway received over 300 like responses within Two Minutes. Year One: 300 in attendance. Year Two: 200 in attendance Ask me about the traffic drivers!
- 9. A Black Friday Promotion Rather than have a radio DJ do a live remote. We gave the DJ a smartphone signed into Facebook, Twitter and Hootsuite. His job was to wander the mall stores from 4am to 10am tweeting and posting early bird sales and uploading photos. He also responded to customer questions and would personally hunt for items.
- 10. Redefining Mall Guest Services Guest Services became virtual as their service for the mall included Social Media. Job training in the following social tools. Facebook Twitter Tweetdeck Youtube Livestream
- 11. Livestream Events Broadcasted live on Facebook & the Malls website the following events. Two Holiday Fashion Shows Santas Arrival Parade Gamestop Midnight Release and Battle of The Bands on Guitar Hero. Please review my online portfolio for more content including, radio, video, print, social media & media negotiations. www.capwise.yolasite.com