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Social Media Volunteer Team

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Tim Samuel, CPA
Tim Samuel, CPA

The document outlines a plan for a social media team at Bridgeway Community Church to increase online engagement and spread awareness of the church's mission and values. The team would create and share content on various social media platforms like Facebook, Twitter, and Instagram on a regular basis to promote the church's activities and message. Specific responsibilities and posting schedules are provided for team members to effectively market the church online.

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SOCIAL MEDIA TEAM
We live in a social media world. Therefore, in order to fulfill our mission to reach our local community, our culture, and our world with the Gospel of Christ and our message of racial reconciliation, we must take hold of these tools and use them to their fullest extent.
Increase Web Traffic to the new Bridgeway Website. Increase amount of Sunday Morning Online viewers. Increase amount of online giving to Bridgeway. Increase awareness about Bridgeways Multicultural Mission, Vision, and Values.
the mission, the vision, the values the mission to build into one another as we build bridges to our community the vision to be a multicultural body of fully-devoted followers of Christ moving forward in unity and love to reach our community, our culture and our world for Jesus Christ the values B.R.I.D.G.E.S. B Building Into One Another R ReconciliationSpiritually, Racially, and Relationally I Instruction D Dynamic Worship G GrowthPersonally & Spiritually E Evangelism S Service/Stewardship
Audience Bridgeway Community Church Partners Bridgeways Volunteers Bridgeway Regular attendees Bridgeways Staff
Audience Designed for Outreach Interested in Bridgeway who live in Columbia, Maryland to those who live internationally.
Purpose of Posting: In Marketing, a general principle is that you must tell someone something at least seven times before it sticks. By posting 5 posts a day featuring different content of interest, we can reach the entire world and spark interest in the mission, vision, and values of Bridgeway.
Roles Social Media Coordinator Will recruit and schedule volunteers Social Media Ambassador Will create and share content
What needs to be done? Sunday Recruit people who may be using social media in the lobby to join the team Throughout the Week Schedule volunteers for Sunday Schedule 4 meetings throughout year to checkin, thank and invite new team members too.
What needs to be done? During Service Use hashtag #bccmd Tweet lyrics to worship songs #worship Invite people to join us online (bcctv.org) or in person Tweet sermon notes using hash tag #sermon #bccmd Sample tweet styles: -RT those who comment about service - portion of song lyrics and appropriate hash tags. - RT request: Please RT: [insert prayer request or church announcement] -Sermon tweets should use *inside voice* and reflect a voice and tone that sounds mature and contemplative. - Question to audience: Aren't you grateful... Have you... Etc. -acknowledgement tweet: We're so thankful for... For their service in... Praise God! -"RT this if..." After Service In Hoostuite: Pre-load Tweets about the sermon on Hootsuite. Frequency: two a day 9am and 6pm Preload Pictures and Promootions Frequency: two a day 11am and 2pm Pre-Load Scriptures Frequency one a day at 7am Promote Tuesday Night Prayer Frequency: Mon. & Tuesday 3 & 5:30 Throughout the week In Hoostuite or Twitter Follow Church leaders and RT their post If an event is happening, share the activity Respond to people who communicate with us via social media RT those who use #bccmd or @BridgewayMD if appriopriate
What needs to be done? During Service Integrate Instagram by taking pictures of worship, sermon , lobby, activities. Follow key staff and volunteers pages & share Take pictures post to instagram and twitter Take screen shots of BCCTV.org and use pitch sitch to create a collage. If on PC, take screen shots and compile in paint Throughout the week In Instagram Follow Church leaders and share their post If an event is happening, share the activity Respond to people who communicate with us Respond to messages Like Pictures Share pictures with Twitter
What needs to be done? During Service Follow key staff and volunteers pages & share 1 or 2 relevant post Reformat one meaningful tweet without hash tags # or @ Share one picture after 8 or 10 inviting people to like the picture Sample Fb post:. "Like this post if..." After Sunday Service In Hoostuite: Pre-load Recap of Sunday. Frequency: Monday 8 am Pre-load Recap of Sermon Quotes. Frequency: Tues.Wed.Thrus 8 am Preload Pictures and Promotions Frequency: one a day 11am Pre-Load Scriptures Frequency once a week Friday 8am Promote Tuesday Night Prayer Frequency: Mon. & Tuesday 5:30 Throughout the week In Hoostuite or Facebook Follow Church leaders and sharetheir post If an event is happening, share the activity Respond to people who communicate with us Respond to messages
What needs to be done? Throughout the week Teasers for Sunday Sermons Sunday Worship Comments/Reflections Posts that appeal to emotions. (Inspiring Quotes, Short Questions, Scripture) Short Videos with short links. Church-wide Announcements- Inclement weather Cancelations etc. Happy Birthday Messages Retweets of those who mention Bridgeway Quotes from Bridgeways authors books Quotes and events from the City Multicultural conversations
Potential Resources Needed Mobile Device (iPad or itouch) Logins to social media sites PC or MAC Camera Video Camera Access to network or 3g What else? Estimated Cost?

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Social Media Volunteer Team

  • 2. We live in a social media world. Therefore, in order to fulfill our mission to reach our local community, our culture, and our world with the Gospel of Christ and our message of racial reconciliation, we must take hold of these tools and use them to their fullest extent.
  • 3. Increase Web Traffic to the new Bridgeway Website. Increase amount of Sunday Morning Online viewers. Increase amount of online giving to Bridgeway. Increase awareness about Bridgeways Multicultural Mission, Vision, and Values.
  • 4. the mission, the vision, the values the mission to build into one another as we build bridges to our community the vision to be a multicultural body of fully-devoted followers of Christ moving forward in unity and love to reach our community, our culture and our world for Jesus Christ the values B.R.I.D.G.E.S. B Building Into One Another R ReconciliationSpiritually, Racially, and Relationally I Instruction D Dynamic Worship G GrowthPersonally & Spiritually E Evangelism S Service/Stewardship
  • 5. Audience Bridgeway Community Church Partners Bridgeways Volunteers Bridgeway Regular attendees Bridgeways Staff
  • 6. Audience Designed for Outreach Interested in Bridgeway who live in Columbia, Maryland to those who live internationally.
  • 7. Purpose of Posting: In Marketing, a general principle is that you must tell someone something at least seven times before it sticks. By posting 5 posts a day featuring different content of interest, we can reach the entire world and spark interest in the mission, vision, and values of Bridgeway.
  • 8. Roles Social Media Coordinator Will recruit and schedule volunteers Social Media Ambassador Will create and share content
  • 9. What needs to be done? Sunday Recruit people who may be using social media in the lobby to join the team Throughout the Week Schedule volunteers for Sunday Schedule 4 meetings throughout year to checkin, thank and invite new team members too.
  • 10. What needs to be done? During Service Use hashtag #bccmd Tweet lyrics to worship songs #worship Invite people to join us online (bcctv.org) or in person Tweet sermon notes using hash tag #sermon #bccmd Sample tweet styles: -RT those who comment about service - portion of song lyrics and appropriate hash tags. - RT request: Please RT: [insert prayer request or church announcement] -Sermon tweets should use *inside voice* and reflect a voice and tone that sounds mature and contemplative. - Question to audience: Aren't you grateful... Have you... Etc. -acknowledgement tweet: We're so thankful for... For their service in... Praise God! -"RT this if..." After Service In Hoostuite: Pre-load Tweets about the sermon on Hootsuite. Frequency: two a day 9am and 6pm Preload Pictures and Promootions Frequency: two a day 11am and 2pm Pre-Load Scriptures Frequency one a day at 7am Promote Tuesday Night Prayer Frequency: Mon. & Tuesday 3 & 5:30 Throughout the week In Hoostuite or Twitter Follow Church leaders and RT their post If an event is happening, share the activity Respond to people who communicate with us via social media RT those who use #bccmd or @BridgewayMD if appriopriate
  • 11. What needs to be done? During Service Integrate Instagram by taking pictures of worship, sermon , lobby, activities. Follow key staff and volunteers pages & share Take pictures post to instagram and twitter Take screen shots of BCCTV.org and use pitch sitch to create a collage. If on PC, take screen shots and compile in paint Throughout the week In Instagram Follow Church leaders and share their post If an event is happening, share the activity Respond to people who communicate with us Respond to messages Like Pictures Share pictures with Twitter
  • 12. What needs to be done? During Service Follow key staff and volunteers pages & share 1 or 2 relevant post Reformat one meaningful tweet without hash tags # or @ Share one picture after 8 or 10 inviting people to like the picture Sample Fb post:. "Like this post if..." After Sunday Service In Hoostuite: Pre-load Recap of Sunday. Frequency: Monday 8 am Pre-load Recap of Sermon Quotes. Frequency: Tues.Wed.Thrus 8 am Preload Pictures and Promotions Frequency: one a day 11am Pre-Load Scriptures Frequency once a week Friday 8am Promote Tuesday Night Prayer Frequency: Mon. & Tuesday 5:30 Throughout the week In Hoostuite or Facebook Follow Church leaders and sharetheir post If an event is happening, share the activity Respond to people who communicate with us Respond to messages
  • 13. What needs to be done? Throughout the week Teasers for Sunday Sermons Sunday Worship Comments/Reflections Posts that appeal to emotions. (Inspiring Quotes, Short Questions, Scripture) Short Videos with short links. Church-wide Announcements- Inclement weather Cancelations etc. Happy Birthday Messages Retweets of those who mention Bridgeway Quotes from Bridgeways authors books Quotes and events from the City Multicultural conversations
  • 14. Potential Resources Needed Mobile Device (iPad or itouch) Logins to social media sites PC or MAC Camera Video Camera Access to network or 3g What else? Estimated Cost?