Social Media & Tech Plan for NASA Night Sky Network
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This document outlines a social media and technology plan to broaden membership in the NASA Night Sky Network clubs by targeting 18-35 year olds. The plan proposes using popular platforms like widgets, Facebook, an iPhone app, a mobile-optimized website, and YouTube videos to promote club events for free and welcome new members. The goal is to support clubs by publicizing their activities on mediums preferred by younger demographics, without changing club culture or requiring any action from clubs other than posting their events.
Social Media & Tech Plan for NASA Night Sky Network
- 1. Social Media & Tech Plan NASA Night Sky Network Jessica Santascoy & Marni Berendsen April 2010
- 2. Why?
- 3. Institute for Learning Innovation research
- 4. NSF requirement diversity component
- 5. purpose of plan support clubs: broaden club membership f ree p ublicit y
- 6. target demographic 18-35 year olds
- 7. using media the target group (18-35) uses
- 8. diversity plan = media & tech plan
- 9. beauty of plan Not trying to change club culture Clubs don¡¯t have to do anything Post events to NSN Motivation to post (free publicity!)
- 10. plan components 1 widgets 2 facebook 3 iPhone app 4 night sky network site ¨C mobile ready 5 videos to welcome members 6 night sky network youtube channel
- 11. widgets 2 types
- 15. iPhone app Go StarGaze Find public events on iPhone, iPod Touch, iPad
- 17. mobile ready website access Night Sky Network website from any mobile device
- 18. videos prepare & support club members for broadening their memberships welcome new members
- 20. questions
Editor's Notes
- Recognizing we canthit every diversity level, but we can hit the highest requested 18-35 yr olds.
- Not trying to change club behavior
- Working on getting widget to go on fb page
- 48% female are iphone users