Social Media: The Good, the Bad, the Ugly
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The document discusses the impact of social media, highlighting its benefits such as a loyal customer base and significant engagement metrics. It also addresses the negatives including spam and negative comments, suggesting the need for a clear social media policy to manage interactions. Lastly, the document warns about the risk of social media accounts being hijacked.
Social Media: The Good, the Bad, the Ugly
- 1. Social Media The Good, The Bad and The Ugly
- 2. The Good New, loyal customers Facebook: 19,000 Fans Twitter: 12,000 Followers Enews: 20,000 subscribers Blog posts: 20+ posts per week 12,000+ weekly page views
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- 13. The Bad Spam, Bad Comments, Inattention, Boring
- 14. The best defense is a good offense Have a social media policy Tells when you will remove comments Says you will remove spam and unsolicited posts and defines what those are for you Enforce the policy, police your page ENGAGE AND RESPOND
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