Social Media Tips for Facebook, Facebook Live, Twitter and LinkedIn (10.11.16)
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Here are the slides from my workshop about social media tips for business. In the presentation I shared: 1) Tips about Facebook, Facebook Live, Twitter and LinkedIn 2) Ideas for your social media strategy 3) Some of my favorite social media resources and experts
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Social Media Tips for Facebook, Facebook Live, Twitter and LinkedIn (10.11.16)
- 1. Social Media Tips for Business (Facebook, Facebook Live, Twitter and LinkedIn) Felicia Lin (October 11, 2016)
- 3. Use Social Media to Build Your Own Unique Tribe Instead of speed dating your way to interruption, instead of yelling at strangers all day trying to make a living, coordinating a tribe of 1,000 requires patience, consistency and a focus on long-term relationships and lifetime value. You dont find customers for your products. You find products for your customer. First Organize 1,000 (Seth Godin)
- 4. In this workshop I will cover tips on: How to use Facebook (and Facebook Live) Twitter and LinkedIn for business Planning your social media strategy (i.e. what to post) Resources to educate yourself about social media
- 5. Facebook Whats the difference between a Facebook profile, Facebook page and Facebook group? What are some of the benefits or limitations of each? How do you decide which is best for you?
- 6. Which is best for you? Facebook profile (personal page) Facebook page (business page) Facebook group For a single individual Connect with other by Friending them People can also follow you Non-commercial use Limited to 5000 friends Cant run Facebook offers or contests Cant do Facebook ads (promoted, targeted posts) Can be converted from a personal to business page For a business/celebrity/b rand Likes vs. Friends Facebook Tabs (customize, highlight aspects, make offers) Schedule posts in advance Moderate comments/block people Facebook advertising (target by demographics) Insights/analytics Multiple admins For a specific group (organization, common interest) A place for group communications Can be public, private, secret Can regulate/approve members of a group
- 7. Facebook business page tips 1) Like Pages as Your Page This is a way to build your brand/businesss Facebook presence. Its a great way to support partners other businesses in your industry. Its also a way to build community. (image from: Sprout Social)
- 8. Click Select a Page for a drop down menu and select which of your pages youd like to like as. Image from: Sprout Social
- 9. 2) Use Pages to Watch If your Facebook page has more than 100 likes, you will have access to Pages to Watch. You can use this tool to see what your competitors, partners or influencers are doing. Its a good way to see what others are doing that works. It might just give you some ideas for your social media strategy. Image from: Sprout Social
- 10. How to Access Pages to Watch 1) Go to your Page, click on Insights 2) You will be automatically in the Overview tab. 3) Scroll down to the bottom of the page and underneath the 5 Most Recent Posts section, is Pages to Watch. 4) Click on the Add Pages button. 5) In the search bar, type in the name of a Page you want and click the + Watch Page button. 6) Once youve finished building your list click Done.
- 11. 3) People & Other Pages This feature lists every person and Page that has Liked your Page publicly. This list provides a lot of details such as the date on which each person or Page Liked yours. This could be useful for tracking follower growth especially during campaigns or contests. Its good to know who and which Pages are fans. This could help you to build relationships and partnerships, and even give you ideas for your social media strategy. Image from: Sprout Social
- 12. 4) Response Assistant This is a great customer service tool offered by Facebook for your Page. If youre not able to immediately respond to messages that your fans sent to your Page, Response Assistant allows you to create up 3 types of automatic responses. Image from: Sprout Social
- 13. Facebook Live Why do a Facebook Live video? How have you already seen Facebook Live used? What are some ways you could use Facebook Live? What types of videos could you create? How could you use Facebook Live for your business?
- 14. Facebook Live What can you use Facebook Live for? A behind the scenes look Concert or event To make an important announcement To demonstrate something visually/live in action As a vlog Interview Q&A Podcast Focus on a cause and create awareness
- 15. Facebook LIVE Before the Broadcast: Advertise and tell people in advance that you will be live, and where you will be live (i.e. on a personal or business page, an event page, or group) especially if it is for an event During the live stream put your phone on airplane mode (or the equivalent on an Android phone) Check the lighting and sound at the location before recording Use a tripod or selfie stick
- 16. Facebook LIVE During the Broadcast: Make sure that you introduce yourself! Tell people who you are, what you do. Think elevator pitch. Suggest that people follow you on Facebook to get notifications that you are on Facebook Tell people what value you will be giving them e.g. informational/educational or entertaining Interact with the people on the stream: address them, ask them a question, mention people you know by name, greet everyone If people ask questions in the comments section, restate the questions before answering them
- 17. Facebook LIVE During the Broadcast: (continued) End your session with a call to action e.g. offer a resource, a give away, ask people to do something NOTE: You get free reach during the live broadcast and can broadcast for up to 4 hours. After the Broadcast: Save the video to your phones camera roll or download it (Watch my How to Download a Facebook Live Video: https://youtu.be/c4-eYZYFuLU) Repurpose the video (YouTube, Vimeo, turn it into a blog post) Share the video elsewhere on Facebook (a business page, group, event page)
- 18. Twitter Branding Tips Twitter bio Twitter handle Twitter photo (profile and cover) Pinned Tweet
- 19. Twitter tips How do you want to represent yourself on Twitter? Whats your brand identity? A Twitter account for a business should promote or reflect the personality of your brand. Amazon and DiGiorno are good example of this. Images from: Postplanner.com
- 20. If your Twitter is for your personal brand, your tweets can represent more than just your personality. Here are some suggestions for what you can tweet about: Topics that you are personally interested in News or articles relevant to your brand and/or industry Your expertise (published article, blog post, event/workshop, speaking engagement) Things that are sharable e.g. articles/blog post that are informative, useful, interesting, entertaining
- 21. MORE Tips on What/How to Tweet: Make sure you use hashtags in your tweets that are relevant to what you are tweeting. Use emojis that are 1) relevant to what you are tweeting about 2) related to your brand (The DiGiorono Pizza tweet is a good example of this) Use visual images where relevant and available (e.g. photo, graphic image, video, gif). Tweets with visual images attached get noticed and retweeted more. Tweet regularly (several times a week if not daily). Schedule tweets in advance (Hootsuite and Buffer are great tools for this). *While doing all of the above be aware of whats trending and unfolding in the news. If you are able to tweet something relevant to a trending hashtag, youll get a lot of retweets and exposure
- 22. Always follow back people who are following you unless you have some reason not to follow them. Periodically unfollow people who are not following you back (www.friendorfollow.com is a good tool for this) Mention and Retweet people
- 24. Advanced Twitter tips How you can scroll through someones Tweets quickly to see if you want to follow them or to list them? Set up and send your tweets to a DM group.
- 25. Advanced Twitter tips Use Twitter Lists What is a Twitter list? What are the benefits of using Twitter lists? How can you use Twitter lists? What types of Twitter lists should you set up?
- 26. Twitter Lists How can you use lists : Create lists to organize/categorize your followers or people that you want to follow on Twitter Look at other peoples lists (especially those who are social media influencers or experts in your field) and subscribe to their lists Use these lists to keep track of and learn the latest news/developments Use these lists to find tweets to retweet
- 27. Twitter Lists Types of lists you should set up: Influencers Journalists Experts/Thought leaders in your field People who RT (retweet) you Competitors Friends People youve met at specific events People from a Twitter chat Customers Co-workers/Team
- 28. LinkedIn Tips Set up a company page for your business and share posts from it to your personal LinkedIn updates status Target your company updates. LinkedIn's targeting options is a great feature for company pages with a sizeable following. Company Page administrators can target their status updates to specific users using criteria like company size, industry, job function, seniority, geography, language, or by including/excluding company employees. NOTE: A company must have at least 100 followers within the selected target group in order to post a targeted company update.
- 29. LinkedIn Tips (continued) Publish a post to LinkedIn about your area of expertise, industry trends, lessons learned, or tips/advice. This will give you exposure on LinkedIn and establish you as an expert on a particular topic. Start a LinkedIn discussion group or chime in on a group that is in your industry Post educational, informative, informational content that is relevant to your industry or area of expertise (e.g. news, articles, blog posts, infographics) NOTE: People can see what you like on LinkedIn. Dont post things that are too personal or NSFW
- 30. 7 Ways to get leads on LinkedIn 1) People also viewed sidebar Image from: Hubspot
- 31. 7 Ways to get leads on LinkedIn (continued) 2) Job change 3) Competitor Networks 4) Pulse 5)Skill Endorsements 6) Alumni search 7)Boolean Google search Image from: Strong Social Media
- 32. Planning your social media strategy Variety of content e.g. a photo/visual image, link to an article/blog post, video, gif Content posting schedule Decide how often to post and schedule posts in advance. When deciding what and when to post, look at: 1) Facebook Pages insights (when and what to post) 2) Twitter analytics (most popular tweets)
- 33. 3) For Twitter use hashtags (which may also help plan posting of tweets) a) something related to your industry e.g. #socialmedia #socialmediamarketing #smtips b) hashtags for each day of the week e.g. #MondayMotivation #WednesdayWisdom #ThursdayThoughts #FridayFeeling 4) For LinkedIn share articles relevant to your industry, your events/speaking engagements, publish posts to LinkedIn. Show your expertise and knowledge. Establish yourself as an authority on a subject or industry. Keep it professional. NOTE: NSFW content, being too personal on LinkedIn
- 34. Examples of how to create tweets for specific hashtags
- 36. Top 10 Social Media Blogs 2016 Source: www.SocialMediaExaminer.com 1. Buffer Social 2. Jenns Trends 3. Peg Fitzpatrick 4. RazorSocial 5. Rebekah Radice 6. Simply Measured 7. Socially Sorted 8. Sprout Social 9. The Social Media Hat 10. Unmetric
- 37. Felicias Favorite Social Media Experts and Resources John Crant LinkedIn workshop at NYPL Jeff Bullas Kim Garst Patrice Truong Peg Fitzpatrick Hootsuite Seth Godin
- 38. Web resources referenced Seth Godins blog post: First Organize 1000 http://sethgodin.typepad.com/seths_blog/2009/12/first-organize-1000.html Sprout Social: 6 Facebook Features Marketers Overlook by Jennifer Beese http://bit.ly/2b3iOL3 Kim Garst Facebook Live Training http://kimgarst.com/ HubSpot: The Marketers Guide to Facebook Live http://bit.ly/2dt2bJa
- 39. 11 Creative Ways to use Live Streaming on SnapChat, Facebook Live and More by Katherine Starr http://bit.ly/2cZHq8Q Molly Greene How To Twitter: Tips For Newbies http://bit.ly/2blfE4Z Hubspot: 10 of the Best Brands on Twitter (And Why They're So Successful) by Lindsay Kolowich http://bit.ly/2ba4hvj Post Planner: 19 Best Examples of How Top Brands Use Twitter by Scott Ayers http://bit.ly/1XUC4t8
- 40. Hubspot: How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing by Pamela Vaughan http://bit.ly/2bne9m2 LinkedIn Help: http://bit.ly/2aNntmh Social Media Examiner: How to Maximize Your Content Exposure on LinkedIn by Alexandra Rynne http://bit.ly/1WXSEc8 Social Media Examiner: Top 10 Social Media Blogs: The 2016 Winners! by Lisa D. Jenkins http://bit.ly/1TUF4XU
- 41. Hubspot: 7 Little-know Ways to Find New Prospects on LinkedIn by Emma Brudner http://bit.ly/2dGcKKG Post Planner: How to Use Twitter Lists to Follow Thousands (and Appear Superhuman) by Aaron Lee http://bit.ly/1yXAnRP Sprout Social: How to Use Twitter Lists: A Professionals Guide by Zack Hanz http://sproutsocial.com/insights/twitter-lists/
- 42. Need some help with your social media? Heres what I can offer you: A complimentary 30 min social media assessment call I will take a look at all of your social media accounts and website and suggest what you could change/improve $50 1 hour one-on-one in-person session *PLUS a follow up call after the session In this 1 hour session, I will work with you personally on your social media, I can answer any specific questions you have, teach/show you how to do something, or help you to set up your social media e.g. setting up a Facebook page
- 43. $300/month 3-5 posts a week on 2 social media platforms -1 blog post (this includes creating social media posts for the blog post and posting them on your social media platforms) $550/month 3 posts a week on 3 social media platforms 2 blog post $150/blog post (500-600 words) -original, researched content that can be customized for you, or your business -this includes any discussions, interviews, rewrites and editing which has to happen before getting to the finished product +additional fees for creating and scheduling a social media posting for the blog
- 44. Hope youve learned something new! If youd like to connect you can find me here: