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Social Media Training

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The document provides an overview of search engine optimization (SEO) and social media strategies. It discusses key SEO techniques like choosing relevant keywords, optimizing site titles and descriptions, and building internal and external backlinks. It also covers using tools like Google Analytics and Adwords. For social media, it recommends deciding which platforms to use and having a plan to engage on sites like Facebook, LinkedIn, and Twitter by posting content and answering questions. The document stresses the importance of consistently implementing SEO and social media strategies.

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SEO and Social Media Training JCI Galway 12 th July 2011 Olivia Hayes
What is Search Engine Optimisation (SEO)? Making your site visible What terms do people use when searching for a service like yours?
Building your profile Keywords What keywords represent your business? Site titles and site descriptions Building internal and External links Links from your site to others Links back to your site
Google Open a Google Analytics account Run google reports Google Adwords campaigns Video getting started with Adwords Google Website optimiser http:www.xmap.com Video: How do you get better Visibility on Google?
Social Media How are your competitors using social media? Decide How you want to be different to them.
Facebook How do you grow your network? Do¨s and Don¨t¨s Link your online store to your facebook page Special offers for your community
LinkedIn Build a profile Join Groups Start conversations Ask questions Answer questions Link your blog and twitter account to your linked in profile if you have one!
Twitter Influencing engine Let people know what you are doing
Create content´ Create a blog Link it to your website Link your blog to facebook and linked in profile. Post how to videos on your blog Conference papers and original research to your blog.
Don¨t abondon ship! Decide what social media sites you have time to use. Implement a Social Media Plan Dedicate time to search engine optimisation each week.
Resources Krisha De¨s business Blog http://www.krishnade.com/ Watch: Successful web Analytics Approaches by Avinash Kayshik on YouTube Watch the Google Channel on YouTube it is full of helpful hint and tips! What are the effetive techniques for building links? On You Tube by Matt Cutts.
Thank you Olivia Hayes

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Social Media Training

  • 1. SEO and Social Media Training JCI Galway 12 th July 2011 Olivia Hayes
  • 2. What is Search Engine Optimisation (SEO)? Making your site visible What terms do people use when searching for a service like yours?
  • 3. Building your profile Keywords What keywords represent your business? Site titles and site descriptions Building internal and External links Links from your site to others Links back to your site
  • 4. Google Open a Google Analytics account Run google reports Google Adwords campaigns Video getting started with Adwords Google Website optimiser http:www.xmap.com Video: How do you get better Visibility on Google?
  • 5. Social Media How are your competitors using social media? Decide How you want to be different to them.
  • 6. Facebook How do you grow your network? Do¨s and Don¨t¨s Link your online store to your facebook page Special offers for your community
  • 7. LinkedIn Build a profile Join Groups Start conversations Ask questions Answer questions Link your blog and twitter account to your linked in profile if you have one!
  • 8. Twitter Influencing engine Let people know what you are doing
  • 9. Create content´ Create a blog Link it to your website Link your blog to facebook and linked in profile. Post how to videos on your blog Conference papers and original research to your blog.
  • 10. Don¨t abondon ship! Decide what social media sites you have time to use. Implement a Social Media Plan Dedicate time to search engine optimisation each week.
  • 11. Resources Krisha De¨s business Blog http://www.krishnade.com/ Watch: Successful web Analytics Approaches by Avinash Kayshik on YouTube Watch the Google Channel on YouTube it is full of helpful hint and tips! What are the effetive techniques for building links? On You Tube by Matt Cutts.

Editor's Notes

  • #2: Introducing myself Hello and welcome to the social media training workshop. My name is Olivia Hayes and for the next 45 minutes or so I am going to share what I know about search engine optimisation and social media. I was lucky enough to work in the area of SEO for a small IT company based in Galway. While I was working in this company I got to work with two of Irelands leading social media and SEO expert and I learned a lot from them. The objective of this evening is to share that knowledge with you so you can use on your own company¨s social media and SEO strategy. I am going to go through search engine optimisation and social media. I will show a youtube video or two and an the end I will offer resources such as websites and blog that you can consult yourself.