Social Media Training for Furness College Session 2
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The document discusses strategies for using various social media platforms for marketing purposes. It focuses on LinkedIn, YouTube, and Foursquare/Gowalla. For LinkedIn, it describes how to set up a profile and company page, find connections, join groups, get recommendations, and advertise. For YouTube, it discusses setting up a channel, designing it, SEO tactics, and creating different types of video content. For Foursquare and Gowalla, it mentions signing up and using check-ins, offers and rewards.
Social Media Training for Furness College Session 2
- 1. Social Media Marketing Steve Tonkin www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 2. Session 2 Linkedin Aims -Understanding / Sorting out your pro?le -Finding connections -Getting recommended -Joining groups -Advertising -Building a company page -Connecting with other systems www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 3. Aims Youtube -Signing up -Making a channel -Designing the channel -Sorting out your pro?le -SEO Tactics www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 4. Aims Foursquare / Gowalla -Signing up -check ins -Claiming a check in -Setting up offers and rewards www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 5. Saving time..... -Google analytics -Hootsuite / Ping: editing networks from one place -Any questions? -AT ANY POINT STOP ME! -ASK QUESTIONS www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 6. Linkedin https://www.linkedin.com The professional network 5.99 million users in UK and 100 million worldwide B to B system Swap ideas via groups Check out companies via pages Follow clients and competitors! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 7. Linkedin - accounts http://www.linkedin.com/subscriptionv2? displayProducts=&trk=acct_sub_2 Basic - free You can only connect with people you know Business - from $19.95 + Allows you much more networking and expanded pro?les Allows you to approach people you do not know www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 8. Linkedin - Joining Pro?le - Completion Add all your details and use a picture of yourself Add your positions through the years and education Credibility is the big thing! Get recommendations Join groups www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 9. Linkedin - Using Connections Find and create connections: Via your email accounts or just add emails Companies in your pro?le School / Uni pro?le People you may know www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 10. Linkedin - Using Recommendations Recommend people you have worked with and ASK to be recommended yourself. Great source of testimonials for your own site. www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 11. Linkedin - Using Groups You can ?nd experts in ANY ?eld of business. It¡¯s a social interactive network. Not all groups are the same..... How many members? How busy is it? Are your competitors in the group? You can create your own! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 12. Linkedin - Using Groups Find up to 3 groups you think would: 1. Help my business with knowledge sharing 2. Help bring business to my company 3. Help me ?nd people who could enhance my business http://www.linkedin.com/groupsDirectory www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 13. Linkedin - Using Jobs Find a new job Post a job Lots of recruitment companies use linked in! A great place to look for jobs - beware of above! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 14. Linkedin - Using Company pages - competitors or prospects See the staff Target departments you are after Follow the company Just like following individuals Keep up to date www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 15. Linkedin - Using Company pages - yours Raise the pro?le of your company You can list products and services with web links and video Ask for endorsements on the company and the products Creates multiple links to your website www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 16. Linkedin - Using Company pages - Creating a page http://www.linkedin.com/companies Click Add a Company Add logos 1 100x60 and 1 50x50 Add your website Add Specialties Add location(s) www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 17. Linkedin - Using Company pages - Creating Products/ Services In your company click ¡°Products & Services¡± Add a Product or Service Fill in all the forms Especially direct pages on your website Remember this is business people looking at your pro?le. If adding Video - It is the URL link of the page NOT the embed code! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 18. Linkedin - Using Company pages - Creating Products/ Services Create over views with up to 3 links to your website Custom content! Aim your products at the demographics! In products click create new audience, choose demographics Then you can modify your pages and products to the demographic www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 19. Linkedin - Using Answers Depending on your browser go to More and then Answers Just ask a question! Beware! Marketers are using the system. The more you answer the higher your pro?le. Today to be number one ¡°expert¡± 480! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 20. Linkedin - Using Advertising Similar to Facebook You can use the demographics of the system to choose who sees your ads. Write with calls to action Costs $5 set-up Min daily budget of $10 Min click of $2 REVIEW REVIEW REVIEW www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 21. Linkedin - Using Search system People - Your network ?rst then all Updates - Only your network Jobs - Your network ?rst then all Companies - Your network ?rst then all Answers - Your network ?rst then all Inbox - Just you! Groups - Your network ?rst then all www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 22. You Tube 2nd most searched engine Comscore 2009! 123 million views a day It is a social network People comment everyday www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 23. You Tube No just animals/humans doing daft things! Presentations on line ºÝºÝߣs and if your presenting Short videos to inform your clients Interview clients and get testimonials Interview peers and get testimonials Podcasts - Create a following become an expert www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 24. You Tube - Know your audience /Goals http://www.google.com/videotargeting/ifa/buildQuery?hl=en Consider your marketplace Video quality - Picture and Sound How often you plan to upload Watch the comments! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 25. You Tube - set up http://www.youtube.com Simply sign up and verify your email address. Go to You Tube click Create account It will create a Google account for you. You Have to use a working email. If you have a Google account just add YouTube to it Just click upload! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 26. You Tube - Content Creating Content. KNOW WHY YOU WANT TO UPLOAD. Who is the market Are there any examples already there Quality Is it for your website or Youtube www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 27. You Tube - Content Professional videographers Camcorders Digital cameras Mobile phones Editing: imovie, Adobe Creative suite. . . . . . . http://www.youtube.com/t/creators_corner http://www.youtube.com/create www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 28. You Tube - Content http://www.youtube.com/create One True Media GoAnimate Xtranormal Movie Maker Stupe?ix Video Maker The YouTube video editor All free and can make movies on-line you¡¯ll need to sign up www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 29. You Tube - Content To edit simply click edit Title, description and tags - how we ?nd the movie Audio swap - royalty free Annotations - Speech bubble, note, Spotlight Captions - Subtitles Settings - Control who and how people see you movie www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 30. You Tube - Your Pro?le Branding Description Website Personal info - None is needed but make in name of company But is used by Youtubers to ?nd good content www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 31. You Tube - Your Channel Branding Company Title, Type - Youtuber, Director, Musician, Comedian, Guru, Reporter Channel tags Themes and colours create a new theme and experiment. Choose which modules to show and move them around with arrows www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 32. You Tube - Sharing content It is a network! Post on others movies. ALWAYS end with a url or call to action even if it¡¯s a caption! Connect with facebook twitter etc You do have control Account settings www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 33. You Tube - Content on your site Click the Share button Choose the link if you want it on facebook etc. Choose embed for you website - Standard is now iframe - Might have to choose Use old embed code if you have a CMS Site - You have control of the look and feel www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 34. Foursquare Users Share locations via phone Integrates with twitter and facebook 7 million users worldwide By checking users can: Become mayors of locations Win badges for different types of location checkin Get discounts and offers www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 35. Foursquare - Set up First download app to phone and sign up Go to the location you wish to add Use the search to ?nd location. If it¡¯s not there click ¡°Add this place¡± ¡°Check - in¡± Find friends by location or your phone book www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 36. Foursquare - Set up location log into https://foursquare.com/ Use search to ?nd venue Under the Mayor box click ¡°Do you manage this venue? Claim here.¡± The steps for the UK are easy. Follow steps and foursquare will send a post card with an authorisation code. Get stickers! www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 37. Foursquare - Set up location www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 38. Foursquare - Set up offers Attract new customers Swarm Special Like, "If 30 people check in at once, get 25 cent wings" Friends Special Like, "Check in with 3 friends and get a free dessert" Flash Special Like, "The ?rst 10 people that check in after 8pm get 25% off their order" Newbie Special Like, "Get a free cupcake on your ?rst check-in" Check-in Special Like, "Get a free appetizer when you check in" www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 39. Foursquare - Set up offers Reward existing customers Loyalty Special Like, "Get a free cookie every 3rd check-in" Mayor Special Like, "Mayor gets 20% off their entire bill" www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 40. Foursquare - Set up offers www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 41. Other bits... Systems that post to different platforms http://hootsuite.com/ (my favorite) http://ping.fm/ (pretty good) There are more..... www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet
- 42. Google www.google.com/analytics/ If you do not have stats on your site. How do you know if your being successful? Free amazing amount of info. Link tracking http://www.google.com/support/analytics/bin/ answer.py?answer=55578 This is a link building tool so you can track links in analytics www.ibexcreative.com 0845 -226 8342 http://www.facebook.com/ibexcreative http://twitter.com/ibexcreative steveibexinternet