Social Media Training for Staff
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This document discusses social media and its use in museums. It provides quotes from museum professionals on using social media to engage communities and get feedback. It also defines key social media concepts like hashtags, folksonomy, RSS feeds, and the importance of relationships over technology. Additional resources on the topic are listed at the end.
Social Media Training for Staff
- 3. Social media is like teen sex. Everyone wants to do it. No one actually know how. When finally done, there is surprise its not better. AvinashKaushik | Analytics Evangelist, Google
- 4. Its less about technology and more about what the visitor can bring to the equation In the end, we want people to feel ownership of this museum. We ask them to tell us what they think. They can give us a bad review; when we make a mistake they can come to our rescue. We want to engage with our community. Shelley Bernstein, Brooklyn Museum Vogel, Karen. The Spirit of Sharing. The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>
- 6. Concentrate on relationships, not the technologies. Social networking sites and virtual worlds are by definition about the facilitation of relationships with technologies. Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008.
- 7. Social Media + Goals Listen/collect feedback Communicate/share stories Educate Generate buzz Build community Extend our outreach
- 13. #AskACurator on Twitter September 1, 2010 Developed by Jim Richardson/Sumo Marketing 23 countries + 340 museums Based on the #followamuseum campaign Goal: get more people interested in museums
- 18. Folksonomy A folksonomy is a system of classification derived from the practice and method of collaboratively creating and managing tags to annotate and categorize content. also known as collaborative tagging, social classification, social indexing, and social tagging. Weinberger, David. Everything is Miscellaneous: The Power of the New Digital Disorder. Times Books, 2007.
- 25. RSS | Really Simple Syndication A way to subscribe to Websites and save time on the Web.
- 26. RSS | Really Simple Syndication
- 27. Join The Conversation Advertising is not talking, it's shouting. Advertising thrives on repetition. The two main measures are reach (the gross number of individuals screamed at) and frequency (the number of times each person hears the shout). Social technologies have revved up the word-of-mouth dynamic, increasing the influence of regular people while diluting the value of traditional marketing. Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008.
- 28. Join The Conversation Build an audience. Emulate celebrity chefs (e.g. be transparent and share information). Go behind the scenes. Own your bad news. Fried, Jason and David Heinemeier Hansson. Rework. New York: Crown Business, 2010.
- 29. Listening
- 34. Emerging Trends
- 36. Additional Resources Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008. Weinberger, David. Everything is Miscellaneous: The Power of the New Digital Disorder. Times Books, 2007. Kanter, Beth and Allison Fine. The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: Jossey-Bass, 2010. http://www.bethkanter.org/ http://www.mashable.com/ http://museumtwo.blogspot.com/