Social Media Tx Dot Gpa Communications Conference
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The document discusses how social media has changed communication from a one-way monologue to an open dialogue. It notes that while customers haven't changed, communication technologies now allow conversations to be more efficient and widespread. The document provides examples of how companies like Dell, MoDOT, and TxDOT have used social media platforms like Facebook and Twitter to engage customers, solicit feedback, and publicize their work. It recommends that companies define goals for social media use, get involved, monitor conversations, and listen to and engage with customers in order to make the most of these new communication channels.
![Thank You! Chad Bockius Director of Product Marketing, Bazaarvoice [email_address] | @bockius www.bazaarblog.com | twitter.bazaarvoice.com Confidential and Proprietary. 息 2009 Bazaarvoice, Inc.](https://image.slidesharecdn.com/socialmediatxdotgpacommunicationsconference-090915104725-phpapp02/85/Social-Media-Tx-Dot-Gpa-Communications-Conference-17-320.jpg)
Social Media Tx Dot Gpa Communications Conference
- 1. Social Media Discussion: Conversations Ignited by Technology Chad Bockius / GPA Communications Conference 9/15/2009
- 2. Confidential and Proprietary. 息 2009 Bazaarvoice, Inc. http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
- 3. Social Media , n. Technology that enables conversations to be more efficient and far reaching
- 4. Customers havent changed; communication has The old way Monologue Push Control Closed Target messages Awareness The new way Dialogue Pull Co-creation Transparent Create community Engagement Confidential and Proprietary. 息 2009 Bazaarvoice, Inc.
- 5. Technology is changing how we communicate Confidential and Proprietary. 息 2009 Bazaarvoice, Inc. 20,000,000 250,000,000 854,000,000
- 6. A few things you are probably thinking right now What if customers say something negative? How do we control the conversation? How do we control our employees? It will take too much time. Confidential and Proprietary. 息 2009 Bazaarvoice, Inc.
- 7. What if they say something negative? Turn negatives into positives: Its an early detection system They are trying to help; involve them Change your brand perception Confidential and Proprietary. 息 2009 Bazaarvoice, Inc.
- 8. How do we control the conversation? Confidential and Proprietary. 息 2009 Bazaarvoice, Inc. YOU cant! but you can participate
- 9. How do we control our employees? Confidential and Proprietary. 息 2009 Bazaarvoice, Inc.
- 10. It will take too much time Confidential and Proprietary. 息 2009 Bazaarvoice, Inc. It is actually more efficient and you cant afford not to Reduce Reuse
- 11. A few real-world examples Confidential and Proprietary. 息 2009 Bazaarvoice, Inc. Dell: Crowdsourcing ideas MoDOT: Facebook Fan pages for projects GOVLOOP: Social network for govt. workers TxDOT: Facebook/Twitter presence
- 12. Dell: Crowdsourcing ideas Confidential and Proprietary. 息 2006 Bazaarvoice, Inc. IdeaStorm is our way of building an online community that brings all of us closer to the creative side of technology - Dell IdeaStorm
- 13. MoDOT: Facebook Fan pages for projects Confidential and Proprietary. 息 2009 Bazaarvoice, Inc.
- 14. GOVLOOP: Social network for govt. workers Confidential and Proprietary. 息 2009 Bazaarvoice, Inc.
- 15. TxDOT: Facebook/Twitter presence Confidential and Proprietary. 息 2009 Bazaarvoice, Inc.
- 16. Recommendations and resources Define your goals Get involved now Monitoring Listening Building Participating Stay committed Build support 101 Twitter Resources Facebook Fan page guide Govloop.com Bazaarblog.com Microsoft Gov 2.0 SocialWare Confidential and Proprietary. 息 2009 Bazaarvoice, Inc.
- 17. Thank You! Chad Bockius Director of Product Marketing, Bazaarvoice [email_address] | @bockius www.bazaarblog.com | twitter.bazaarvoice.com Confidential and Proprietary. 息 2009 Bazaarvoice, Inc.
Editor's Notes
- #2: I figured the best way to start a discussion around Social Media is with a piece of social media. This is a video I just came across the highlights the explosion of social media and is a good explanation of why we are all here today discussion this topic.