Social Media Week Jakarta - Indonesia's Best Case Study from Digital Platform Perspective by MicroAd Indonesia
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This deck was presented at Social Media Week Jakarta, February 25th, 2015. In discussing this case study, the theme was "Creating Integrated Campaign with Multichannel Approach". From this deck, you will see new ways to approach campaign, understand data can be used for multiple channels, and learn more about Demand Side Platform (DSP). How does data from your website audience help optimizing your campaigns in both paid channels and social media? Among many, one tool to do so is DSP. For more: info@microad.co.id.
Social Media Week Jakarta - Indonesia's Best Case Study from Digital Platform Perspective by MicroAd Indonesia
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- 7. DIGITAL PROPERTIES CATALOG WEBSITES BLOG MOBILE EMAIL EMBASSIES FACEBOOK TWITTER YOUTUBE INSTAGRAM LINKEDIN PINTEREST GOOGLE OUTPOSTS RELEVANT MESSAGE BOARDS BLOGOSPHERE INCENTIVE AFFILIATE BRAND AMBASSADOR ADVERTISING BANNERS DISPLAY PAID ENDORSEMENTS CONTENT BUILD TRUST EDUCATE CURATE UOC REVIEWS LOCATION-BASED SERVICES INFLUENCERS ENGAGEMENT RESPONSE ADVOCACY LOYALTY PARTNERSHIPS CHARITIES CO-BRANDING CELEBRITIES 7
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- 10. *based on voting done by Gawker Media Group http://co-op.kinja.com/three-best-sets-of-rechargeable-batteries-1649438969 80%Users voted for them 10
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- 12. OWNED Website, e-commerce site, partner e-commerce site PAID Google Display Network, Blade DSP (Demand Side Platform), Facebook Ads, Retargeting (via DSP), Video Ads SOCIAL-OWNED Facebook, Twitter 12
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- 19. A DSP (Demand Side Platform) is defined as: A system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. 19
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- 23. Knowing audience, effective campaigns Multiple networks, more coverage Get more for your moneys worth One interface , consolidated reports 23
- 24. 1. Faster results: Multichannel approach can drive faster results. 2. Control your campaign: You can guide the user journey between platforms. (website to social media and vice versa) 3. Grow loyalty along time: Keep the database of your past engaged users and launch a campaign to them in the future period using retargeting or audience targeting. 24
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