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Social Media_Case Studies

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This document provides tips for effective marketing campaigns, suggesting integrating different channels, demonstrating quick results, understanding the target audience, utilizing their spare time productively, leveraging celebrity endorsements, being first to market, proudly replicating successful ideas, and carefully listening to feedback.

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Build integrated campaigns Show the immediate outcome Know your audience Use their free time to be useful Use celebrities and their resources Be the first Copy with pride Listen carefully

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Social Media_Case Studies

  • 33. Build integrated campaigns Show the immediate outcome Know your audience Use their free time to be useful Use celebrities and their resources Be the first Copy with pride Listen carefully

Editor's Notes

  • #2: Multiple platforms is not the same as multichannel the channels MUST be integrated and link one another
  • #4: Viral introducing a new company that is producing robots and guides the viewer to the companys website Weyland IndustriesEveryone who registers with the companys website becomes a shareholderEmail from Peter Weyland, the founder. The email provides users with shareholder access to the website, which has unlocked a few more tidbits of info concerning the nature of the company.The campaign is supported with the TED Talk format video
  • #9: 2 weeks campaign started on 10th AprilStarting with only 60 fans the number of LIKES on theSt端ssy AmsterdamFacebook pagehas increased, in just seven days, to 20,000. For those of you who like percentages thats over 30,000%.The app has challenged the rules of Facebook and is creating lots of unpaid media buzz on blogs such as Perez Hilton, Hypebeast, Complex and news on Huffington Post, Vogue, De Bild and Fox.
  • #14: If you know your audience you know where to reach them
  • #17: Ingredient: use celebritiesExample: Charlie Sheen
  • #27: Copy with prideExamples: Puss it BootsLittle Thor
  • #32: Great example of effective listening a Taylor guitars shop campaign.Viral trilogy United break guitars is referring to the United airlines who broke the singers guitar, the most popular of their videos collected more than 11m views.United did not respond, however the guitar brand that produced a damaged guitar responded with their new repair service and tips on how to travel with a guitar and prevent it from damaging
  • #33: And after all the work is done its time to analyse if youve achieved what you aimed for. ClipNot only it helps to modify the next campaign in order to make it more effective, but it also helps to keep communications open and respond quickly
  • #34: Summary