Click play? - video marketing in Poland by grzegorzalbrecht.com
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Where video is today? How brands use video in communication? Why video marketing should start growing steadily in Poland. Case study. And encouragement to try.
Click play? - video marketing in Poland by grzegorzalbrecht.com
- 1. Click play? Video marketing in Poland Grzegorz Albrecht, Independent Business Catalyst ask@grzegorzalbrecht.com
- 2. Entertainment Entertainment economy More than 1 billion unique users visit YouTube each month Every minute 100hrs of movie is uploaded to YT ask@grzegorzalbrecht.com
- 3. Brand experience Product placement Single projects You Tube channels Brand TVs ask@grzegorzalbrecht.com
- 4. Viewers in Poland YT Poland: 14.7M users/mth 70% share >6% growth mth/mth ask@grzegorzalbrecht.com
- 5. .TV for free hortex.tv, frugo.tv, bols.tv, wyborowa.tv, gatta.tv, + 100 more for FREE in exchange for a meeting ask@grzegorzalbrecht.com
- 6. People say thanks, but content = $$$ traf?c = $$$ need a lucky draw ask@grzegorzalbrecht.com
- 7. Case Study drug store promotion prohibited searching younger consumers mobile drug order app ask@grzegorzalbrecht.com
- 8. Case Study powerful channel subscription-driven traf?c selected tribe of users higher viral potential authentic form + subtle placement (9 sec) - lower abundance risk client: Pelion / idea & production: Cineo ask@grzegorzalbrecht.com
- 9. Case Study >1M views 200% growth in app downloads positive viewers feedback lives forever ask@grzegorzalbrecht.com
- 10. Thank you! “Anything in life is possible if you make it happen” - Jack LaLanne Grzegorz Albrecht, Independent Business Catalyst ask@grzegorzalbrecht.com