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Social on mobile - Evolution'13

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Ákos Szabó

The document contains statistics about internet and mobile usage in Hungary. It shows that in 2012, 68% of internet users in Hungary accessed the internet between 10am and 5:30pm using their mobile devices. It also provides data from Facebook in 2013 that there were around 1.3 million smartphone users in Hungary on Facebook, with the largest age group being 18-25 year olds at 33%. The document discusses Facebook's focus on basic mobile ad solutions like newsfeed ads, brand awareness, and engagement.

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Social on mobile - Evolution'13
Social on mobile - Evolution'13
2012 Internet use during the day (among users) 2012 Total Europe Internet use during the day by device (among users) - % 2012 Hungary Internet use during the day by device (among users) - % 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to 06:00 10:00 to 27 25 68 71 73 66 39 45 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to 2010 Europe (15) - % Base: All European Internet desktop users (n=14,953, Internet mobile users (n=4,729) Internet tablet users (n=1,683), All Internet Games console users (n=1,124) All Hungary Internet desktop users (n=338), Internet mobile users (n=57) Source: iAB Mediascope 2012
Monthly Active Users (MAU) 65% 100% return YOY growth daily 4.4M 1.9M Monthly active users across Monthly active users all platforms on mobile
Mobile Audience examples for Hungary through Facebook 315.000 people iOS users 955.000 people Android Users 842.000 people Feature phone users 1.270.000 people All Smartphone users 1.952.000 people All Mobile users 50.000 people Ipad Users 80.000 people iPhone 4+5 861.000 people 18-35 with Smartphone 226.000 people 18-35 with iOS Source: Facebook 2013
3% 17% 33% 26% 17% 4% 0% 5% 10% 15% 20% 25% 30% 35% -15 15-18 18-25 25-35 35-49 49- HU Smartphone users on Facebookon: 1,28 mion people Source: Facebook 2013
What is the focus for Facebook’s mobile ad solutions? Start with the basics… News feed, Brand awarness, Engagement http://www.insidefacebook.com/2013/03/11/facebook-focused-on-basics-for-news-feed-and-mobile-ads/
Szabó Ákos akoss@thinkdigital.net +36 70 317 6240 facebook.comthinkdigital Köszönöm a figyelmet!

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Social on mobile - Evolution'13

  • 4. 2012 Internet use during the day (among users) 2012 Total Europe Internet use during the day by device (among users) - % 2012 Hungary Internet use during the day by device (among users) - % 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to 06:00 10:00 to 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to 06:00 10:00 to 27 25 68 71 73 66 39 45 10:00 17:30 to 17:30 21:00 to 21:00 06:00 to 2010 Europe (15) - % Base: All European Internet desktop users (n=14,953, Internet mobile users (n=4,729) Internet tablet users (n=1,683), All Internet Games console users (n=1,124) All Hungary Internet desktop users (n=338), Internet mobile users (n=57) Source: iAB Mediascope 2012
  • 5. Monthly Active Users (MAU) 65% 100% return YOY growth daily 4.4M 1.9M Monthly active users across Monthly active users all platforms on mobile
  • 6. Mobile Audience examples for Hungary through Facebook 315.000 people iOS users 955.000 people Android Users 842.000 people Feature phone users 1.270.000 people All Smartphone users 1.952.000 people All Mobile users 50.000 people Ipad Users 80.000 people iPhone 4+5 861.000 people 18-35 with Smartphone 226.000 people 18-35 with iOS Source: Facebook 2013
  • 7. 3% 17% 33% 26% 17% 4% 0% 5% 10% 15% 20% 25% 30% 35% -15 15-18 18-25 25-35 35-49 49- HU Smartphone users on Facebookon: 1,28 mion people Source: Facebook 2013
  • 8. What is the focus for Facebook’s mobile ad solutions? Start with the basics… News feed, Brand awarness, Engagement http://www.insidefacebook.com/2013/03/11/facebook-focused-on-basics-for-news-feed-and-mobile-ads/
  • 9. Szabó Ákos akoss@thinkdigital.net +36 70 317 6240 facebook.comthinkdigital Köszönöm a figyelmet!