This document discusses key points about social media marketing. It emphasizes listening to social conversations, creating engaging mobile-friendly content, innovating to stand out from competitors, and believing social media can provide a return on investment through metrics like increased engagement, advocacy, and purchase intent.
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3. 鏤 Every good conversation starts with good listening
1.
鏤 Content is still King
2.
3. Social media interaction is device neutral
4. Innovate to stand out
5. Believe that social media can deliver return on investment
7. Over 1.3 Million people
will visit Facebook Today
There are approximately
600 tweets per second
And approximately
45 hours of video
uploaded to YouTube
every minute
8. Those of us who listen to these
conversations have found
9. Those of us who listen to these
conversations have found
10. Those of us who listen to these
conversations have found
16. Give content enough focus
Create a Content Schedule
Observe how people react to your Content
Keep Content Fresh
17. Create a content checklist
Would someone SHARE
Is there something in it for
this message WITH CLOSE
ME?
FRIENDS?
Ask if your Content is Worth
Sharing?
YES.
Is this content EXCLUSIVE Is content delivered by a
to my business? TRUSTED source?
20. Social Media is mobile
Estimated 75%
Over 50% (1M
mobile access
Mobile Users)
in Ireland (429K
in Ireland*
Users)
*Facebook (Nov 2012)
*Estimate based on 80% mobile Twitter access in the UK (Oct 2012)
26. 檎艶馨艶馨恢艶姻
People will only like 5 of their favourite
brand pages
Were not competing against just our
usual competitors
27. Within our group alone
976,778
976,778 Facebook Fans that we have grown across client Facebook Pages, a total of 48% of
Facebooks total Irish user base.
48%
37,255
37,255 Twitter followers that we have gained across client Twitter accounts, a total of 10% of
Twitters total Irish user base.
10%
Total number of social media profiles we have created or now look after.
28. 檎艶馨艶馨恢艶姻
People will only like 5 of their favourite
brand pages
Were not competing against our usual
competitors
Its about our Customers, what do they
want?
33. The Power of social influence
92% 47%
Trust word of mouth of Trust traditional
friends & family advertising
*Facebook - Nielsen, April 2012: Global Consumers Trust in Earned Advertising Grows in Importance.
34. What does ROI mean for you?
ENGAGE
ENTER THE SPACE
ESTABLISH CLEAR BUSINESS
KPIs
REVIEW OPPORTUNITIES & INSIGHTS
LISTEN
35. What does ROI mean for you?
Insight
Traffic/Footfall
Cost Savings in another
area
Advocacy
Increase in Purchase
Intent
37. 鏤 Every good conversation starts with good listening
1.
鏤 Content is still King
2.
3. Social media interaction is device neutral
4. Innovate to stand out
5. Believe that social media can deliver return on investment