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Emer Lawn
Social Media
鏤 Every good conversation starts with good listening
 1.



鏤 Content is still King
 2.



3. Social media interaction is device neutral



4. Innovate to stand out



5. Believe that social media can deliver return on investment
Social Network Advertising
Every good conversation starts
     with good listening
Zillions of conversation are happening
through social channels as we speak
Over 1.3 Million people
 will visit Facebook Today
                             There are approximately
                              600 tweets per second




 And approximately
  45 hours of video
uploaded to YouTube
    every minute
Those of us who listen to these
conversations have found
Those of us who listen to these
conversations have found
Those of us who listen to these
conversations have found
Implement social listening

              Use Available Tools to activate
Implement social listening

              Apply the Insight

                 SOCIAL MEDIA      CUSTOMER CARE


                                       BRAND
                  MARKETING
                                     SENTIMENT


                  PRODUCT
                                   SHARE OF VOICE
                  FEEDBACK
Social Network Advertising
Content is still king
Social content is not advertising
Give content enough focus

                  Create a Content Schedule



           Observe how people react to your Content



                     Keep Content Fresh
Create a content checklist

  Would someone SHARE
                             Is there something in it for
 this message WITH CLOSE
                                        ME?
         FRIENDS?
            Ask if your Content is Worth
                      Sharing?
                         YES.
 Is this content EXCLUSIVE    Is content delivered by a
       to my business?            TRUSTED source?
Social Network Advertising
Social Media interaction is device
             neutral
Social Media is mobile



                                                             Estimated 75%
Over 50% (1M
                                                             mobile access
Mobile Users)
                                                            in Ireland (429K
 in Ireland*
                                                                  Users)




        *Facebook (Nov 2012)
        *Estimate based on 80% mobile Twitter access in the UK (Oct 2012)
Ensure your content is mobile friendly
Social Network Advertising
Innovate to stand out
Brand Who?
Social Network Advertising
檎艶馨艶馨恢艶姻

            People will only like 5 of their favourite
                          brand pages


             Were not competing against just our
                      usual competitors
Within our group alone

                           976,778
   976,778 Facebook Fans that we have grown across client Facebook Pages, a total of 48% of
                              Facebooks total Irish user base.
                                                                                                   48%

                            37,255
  37,255 Twitter followers that we have gained across client Twitter accounts, a total of 10% of
                                 Twitters total Irish user base.
                                                                                                   10%
      Total number of social media profiles we have created or now look after.
檎艶馨艶馨恢艶姻

            People will only like 5 of their favourite
                          brand pages


            Were not competing against our usual
                        competitors


            Its about our Customers, what do they
                            want?
Social Network Advertising
Social Network Advertising
Social Network Advertising
Believe that social media can
         deliver ROI
The Power of social influence




           92%                                                                47%
 Trust word of mouth of                                                 Trust traditional
    friends & family                                                      advertising


    *Facebook - Nielsen, April 2012: Global Consumers Trust in Earned Advertising Grows in Importance.
What does ROI mean for you?


                    ENGAGE
                  ENTER THE SPACE



             ESTABLISH CLEAR BUSINESS
                        KPIs


          REVIEW OPPORTUNITIES & INSIGHTS



                      LISTEN
What does ROI mean for you?
                           Insight

                       Traffic/Footfall

                   Cost Savings in another
                            area

                         Advocacy

                    Increase in Purchase
                           Intent
Creating
Conversation on
 key message



                  Converting
                    Lead
鏤 Every good conversation starts with good listening
 1.



鏤 Content is still King
 2.



3. Social media interaction is device neutral



4. Innovate to stand out



5. Believe that social media can deliver return on investment
Social Network Advertising

More Related Content

Social Network Advertising

  • 3. 鏤 Every good conversation starts with good listening 1. 鏤 Content is still King 2. 3. Social media interaction is device neutral 4. Innovate to stand out 5. Believe that social media can deliver return on investment
  • 5. Every good conversation starts with good listening
  • 6. Zillions of conversation are happening through social channels as we speak
  • 7. Over 1.3 Million people will visit Facebook Today There are approximately 600 tweets per second And approximately 45 hours of video uploaded to YouTube every minute
  • 8. Those of us who listen to these conversations have found
  • 9. Those of us who listen to these conversations have found
  • 10. Those of us who listen to these conversations have found
  • 11. Implement social listening Use Available Tools to activate
  • 12. Implement social listening Apply the Insight SOCIAL MEDIA CUSTOMER CARE BRAND MARKETING SENTIMENT PRODUCT SHARE OF VOICE FEEDBACK
  • 15. Social content is not advertising
  • 16. Give content enough focus Create a Content Schedule Observe how people react to your Content Keep Content Fresh
  • 17. Create a content checklist Would someone SHARE Is there something in it for this message WITH CLOSE ME? FRIENDS? Ask if your Content is Worth Sharing? YES. Is this content EXCLUSIVE Is content delivered by a to my business? TRUSTED source?
  • 19. Social Media interaction is device neutral
  • 20. Social Media is mobile Estimated 75% Over 50% (1M mobile access Mobile Users) in Ireland (429K in Ireland* Users) *Facebook (Nov 2012) *Estimate based on 80% mobile Twitter access in the UK (Oct 2012)
  • 21. Ensure your content is mobile friendly
  • 26. 檎艶馨艶馨恢艶姻 People will only like 5 of their favourite brand pages Were not competing against just our usual competitors
  • 27. Within our group alone 976,778 976,778 Facebook Fans that we have grown across client Facebook Pages, a total of 48% of Facebooks total Irish user base. 48% 37,255 37,255 Twitter followers that we have gained across client Twitter accounts, a total of 10% of Twitters total Irish user base. 10% Total number of social media profiles we have created or now look after.
  • 28. 檎艶馨艶馨恢艶姻 People will only like 5 of their favourite brand pages Were not competing against our usual competitors Its about our Customers, what do they want?
  • 32. Believe that social media can deliver ROI
  • 33. The Power of social influence 92% 47% Trust word of mouth of Trust traditional friends & family advertising *Facebook - Nielsen, April 2012: Global Consumers Trust in Earned Advertising Grows in Importance.
  • 34. What does ROI mean for you? ENGAGE ENTER THE SPACE ESTABLISH CLEAR BUSINESS KPIs REVIEW OPPORTUNITIES & INSIGHTS LISTEN
  • 35. What does ROI mean for you? Insight Traffic/Footfall Cost Savings in another area Advocacy Increase in Purchase Intent
  • 36. Creating Conversation on key message Converting Lead
  • 37. 鏤 Every good conversation starts with good listening 1. 鏤 Content is still King 2. 3. Social media interaction is device neutral 4. Innovate to stand out 5. Believe that social media can deliver return on investment