Social Design :: Social Network Design
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The document discusses social network design and outlines several key elements. It discusses the network effect of new users, using social graphs from platforms like Facebook and Twitter. It then outlines design elements such as tutorials, personalization, friend networks, messaging, balancing cooperation and competition, user generated content, groups, badges, statistics, and profiles. It also covers design metrics like churn, cohort analysis, daily/monthly users, acquisition costs, and virality. Finally, it discusses designing for contribution through reputation, reciprocity, discovery, community, and engaging novice, regular, and evangelist user cycles.
Social Design :: Social Network Design
- 1. Barcelona @leancamp Social Network Design @JaumeTeixi 11/02/2012 Saturday, February 11, 12
- 2. Network Effect Each new user adds a positive or negative effect for the rest Saturday, February 11, 12
- 3. Social Graph Facebook Connect Twitter Oauth etc. Saturday, February 11, 12
- 4. Design Elements Tutorial by Default Personalization / Customization Friends / Followers Ecosystem User-to-User Messaging Saturday, February 11, 12
- 5. Design Elements Balancing and Embracing Cooperation / Competition UGC User Generated Contents Discovery & Creations of Groups Saturday, February 11, 12
- 6. Design Elements Collecting /Achieving Levels / Badges Statistics / Leaderboards w/ Friends Saturday, February 11, 12
- 7. Design Elements User Profile Badge w/ Badges,Statistics Enabling The Sharing Button ...of small pieces Saturday, February 11, 12
- 8. Design Metrics Churn - Constant loss and gain of members Cohort Analysis - Aggregates On Time DAU/MAU - Comparing Daily Active Users to Monthly Active Users UAC - User Acquisition Cost k-Factor - Viral Rate/Virality Saturday, February 11, 12
- 9. Design for Contribution Social Influence - Reputation Social Favors - Reciprocity Social Discovery - Efficacy Social Belonging - Community Saturday, February 11, 12
- 10. Design for 3 Cycles Focus on 3 Engagements Cycles: Novice - Clear Goals Regular - Fresh Content Evangelist - Exclusive Status Saturday, February 11, 12
- 11. Barcelona @leancamp Thank You! Questions? @JaumeTeixi 11/02/2012 Saturday, February 11, 12