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Social networking

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Social bookmarking allows users to easily bookmark and share web pages with friends. It provides benefits to both users and businesses. For users, it makes bookmarking and reminding themselves of pages simple. For businesses, it leads to more external links, faster search engine indexing, higher search rankings, and increased traffic. Social bookmarking services like Delicious and StumbleUpon allow sharing bookmarks, calendar events, and RSS feeds. This new form of social networking enabled by bookmarking provides opportunities for content enrichment and personalized advertising.

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Social bookmarking Why?
Motivations from user perspective ¡ñ Easy bookmarking ¡ñ Sharing with friends ¡ñ Reminding themselves
Gains from buisness perspective ¡ñ More external links ¡ñ Faster indexing by search engines ¡ñ Higher ranking ¡ñ Increased traffic
Interesting information ¡ñ Links (Bookmarks) ¡ñ Events (Calendars) ¡ñ Updates (RSS)
Social aggregators ¡ñ Links ¡ñ Del.icio.us ¡ñ Stumble upon ¡ñ Events ¡ñ Facebook calendars ¡ñ Google calendar ¡ñ Updates ¡ñ RSS readers ¡ñ All above on many others
Example: Bookmarking ¡ñ User finds a page interesting and bookmars it ¡ñ Friends get notified of this bookmark which takes them to our page
Example: Events (Facebook) ¡ñ Events can be published on Facebook via API ¡ñ User finds event on Facebook and marks his participation ¡ñ Friends get notifed and can also mark their participation ¡ñ Facebook offers a whole set of other features that can attract groups of users
Example: Events (Calendar) ¡ñ Users can add events to their own Google Calendar ¡ñ This way they can be reminded of the event ¡ñ They can also easely share events with other users
Example: RSS ¡ñ Users can subscribe to RSS and follow updates on the site ¡ñ RSS would be very useful if focused by artist or venue ¡ñ This could be meaningful in connection to artist and venue page (Landing pages) ¡ñ RSS is very general format which can be read by a lot of web services
Social networking sites ¡ñ Facebook ¡ñ Del.icio.us ¡ñ StumbleUpon ¡ñ MySpace ¡ñ Last.FM ¡ñ Hi5 ¡ñ wer kennt wen ¡ñ ...
Content enrichment ¡ñ Enhance content with other social tools ¡ñ Last.FM, YouTube channels, Yahoo videos ¡ñ Adding metadata from these services (genre, similar artists)
Conclusion With social networks internet changed. New type of business promotion emerged. This is some kind of personalized advertising.

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Social networking

  • 2. Motivations from user perspective ¡ñ Easy bookmarking ¡ñ Sharing with friends ¡ñ Reminding themselves
  • 3. Gains from buisness perspective ¡ñ More external links ¡ñ Faster indexing by search engines ¡ñ Higher ranking ¡ñ Increased traffic
  • 4. Interesting information ¡ñ Links (Bookmarks) ¡ñ Events (Calendars) ¡ñ Updates (RSS)
  • 5. Social aggregators ¡ñ Links ¡ñ Del.icio.us ¡ñ Stumble upon ¡ñ Events ¡ñ Facebook calendars ¡ñ Google calendar ¡ñ Updates ¡ñ RSS readers ¡ñ All above on many others
  • 6. Example: Bookmarking ¡ñ User finds a page interesting and bookmars it ¡ñ Friends get notified of this bookmark which takes them to our page
  • 7. Example: Events (Facebook) ¡ñ Events can be published on Facebook via API ¡ñ User finds event on Facebook and marks his participation ¡ñ Friends get notifed and can also mark their participation ¡ñ Facebook offers a whole set of other features that can attract groups of users
  • 8. Example: Events (Calendar) ¡ñ Users can add events to their own Google Calendar ¡ñ This way they can be reminded of the event ¡ñ They can also easely share events with other users
  • 9. Example: RSS ¡ñ Users can subscribe to RSS and follow updates on the site ¡ñ RSS would be very useful if focused by artist or venue ¡ñ This could be meaningful in connection to artist and venue page (Landing pages) ¡ñ RSS is very general format which can be read by a lot of web services
  • 10. Social networking sites ¡ñ Facebook ¡ñ Del.icio.us ¡ñ StumbleUpon ¡ñ MySpace ¡ñ Last.FM ¡ñ Hi5 ¡ñ wer kennt wen ¡ñ ...
  • 11. Content enrichment ¡ñ Enhance content with other social tools ¡ñ Last.FM, YouTube channels, Yahoo videos ¡ñ Adding metadata from these services (genre, similar artists)
  • 12. Conclusion With social networks internet changed. New type of business promotion emerged. This is some kind of personalized advertising.