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Innoveren met apps?, 27/05/2013
Innoveren met apps?, 27/05/2013Flevum
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RoundTable | Workshop: Innoveren met apps?
Spreker:
Wouter Jansen, product marketing manager Microsoft
U heeft er vast wel eens over nagedacht om een eigen applicatie (app) op een smartphone/tablet voor uw bedrijf te (laten) ontwikkelen. Waarom zou u als bedrijf investeren in de ontwikkeling van een app? Wat wilt u ermee bereiken? En wie wordt uw doelgroep? Hoe ontwerp je een app en hoe zorgt u ervoor dat mensen juist uw app waarderen en willen gebruiken?
Gedurende deze workshop wordt een antwoord gegeven op bovenstaande vragen en wordt u aan de hand van aansprekende voorbeelden inzicht verschaft in de verschillende mogelijkheden waarvoor een app kan worden ingezet.
De workshop staat onder leiding van Wouter Jansen. Wouter Jansen is Product Marketing Manager Windows bij Microsoft. Apps zijn een belangrijk onderdeel van het Windows (8) en Windows Phone platform. Zodoende heeft Wouter in zijn dagelijkse werkzaamheden veel contact met klanten en partners die gebruik maken van apps op het Microsoft platform. Daarnaast kan hij u uiteraard ook alles vertellen over hoe de app stores en apparaten van concurrenten in elkaar steken.
Wouter ziet apps als een enorme kans voor ondernemers. Die kans reiken van het maken van apps voor anderen tot het aanbieden van apps om met uw klanten in contact te komen of het inzetten van apps om uw eigen processen te verbeteren. Wouter is sinds 2008 werkzaam bij Microsoft.
Deze workshop is bedoeld voor professionals die meer willen weten over de (on)mogelijkheden van een professionele businessapp.
Instagram - een praktische handleiding
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The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.Storytelling For The Web: Integrate Storytelling in your Design Process
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This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
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- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.Google's Just Not That Into You: Understanding Core Updates & Search Intent
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.How to have difficult conversations
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2024 State of Marketing Report by Hubspot
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The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
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ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.Product Design Trends in 2024 | Teenage Engineerings
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How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
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The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.Skeleton Culture Code
Skeleton Culture CodeSkeleton Technologies
油
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.Content Methodology: A Best Practices Report (Webinar)
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油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.Social Media Marketing Trends 2024 // The Global Indie Insights
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油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.Getting into the tech field. what next
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油
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.Google's Just Not That Into You: Understanding Core Updates & Search Intent
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油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.How to have difficult conversations
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油
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油
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.Time Management & Productivity - Best Practices
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油
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油
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- 1. Social objects 5 fotografie apps
- 2. 5. Photaf panorama Photoaf laat je toe om fotos van 360属 te nemen, door meerdere fotos te nemen. Voorbeeld: Dit is de grote eigenschap van deze, helaas ook de enige. Dat is het grote nadeel aan deze app, dat het een one-trick pony is. Ik heb toch deze app gekozen omdat het een zeer mooi effect is en een gratis versie heeft.
- 3. 4. Pxlr express Met meer dan 600 effecten is het de beste gratis app die ik heb gevonden voor het bewerken van fotos Een nadeel is dat je geen fotos kan nemen met de app zelf(Wel beter als een camera te hebben in de app en de kwaliteit verslechten zoals bij instagram) Voorbeeld:
- 4. Camera ZOOM fx Dit is de beste prijs/kwaliteit app die ik heb gevonden. Het is een van de meest volledige app in deze prijsklasse. Het grote pluspunt is dat je zoveel mogelijkheden hebt vanuit het menu waar je fotos neemt. Niet als de foto al hebt genomen, gewoon wanneer je de foto aan het nemen bent. Je kan zo makkelijk een effect kiezen.
- 5. 2. Vignette Dit is de beste App op vlak van eigenschappen en mogelijkheiden in de categorie fotografie op de androidmarket. Het ziet er fantastisch uit en de kwaliteit van fotos die je ermee kan nemen is de hoogste die ik al heb ervaren op een app. Voorbeeld:
- 6. 1. Instagram Instagram staat achter qua kwaliteit en mogelijkheden tegenover mijn vorige 3. Maar het is de community dat Instagram heeft dat het zo leukt maakt. Instagram laat ook toe om eerst andere apps te gebruiken en dan ze nog te delen op instagram Het is een simpel heel simpel concept dus iedereen kan het. Ook het feit dat je hashtags en followers kunt hebben maakt het des te leuker. Je hebt zelfs sinds kort online profielen.