Social Persuasion for Commerce - Yahoo Merchant summit Keynote by john lawson of colder ice
When it comes to social media, you don't just want to be part of the conversation, you want to be heard, repeated, valued and influential. Learn the 6 weapons of influence and the 5 methods for transactional success in online commerce. This session is a must for any small retailer trying to compete online. John's Bio: Named Small Business Influencer of the Year by Small Biz Trends and Savviest in Social Media by Startup Nation, John Lawson, formally of Accenture Consulting, is an eCommerce Business CEO of 3rd Power Outlet, an online retail clothing and accessories store, who has sold millions of dollars in merchandise; achieved the status of Platinum eBay Power Seller and is a top rated Amazon Merchant with more than 250,000 transactions online, 54,000 Twitter followers and 320,000 views on YouTube. He is the founder of the eCommerce Group, President of ColderICE Media, a sought after Keynote Speaker and Seminar Instructor, an Award-winning Social Media Strategist, an American Express Featured Businessman, a Spokesperson and a commercial television Personality.
Social Persuasion for Commerce - Yahoo Merchant summit Keynote by john lawson of colder ice
- 1. colderice coldericeJohn Lawson John Lawson John@ColderICE.com John@ ColderICE.com 678-400-0580 678-400-0580 ¡°The Ecommerce Guy¡±
- 2. 9:55 am YMS Day 2 colderice
- 3. The Golden Rule Don¡¯t bore me! colderice
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- 11. We have the technology but never asked WHY? colderice
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- 14. Too much focused on the process and not enough on strategy. No thought about the call to action. colderice
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- 18. Let¡¯s get one thing straight Social is MORE valuable to business when people are buying and using your products, than it is for them to just talk about it. colderice
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- 29. Pompaii Pompeii colderice
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- 32. GoingSocial.ColderICE.c om FREE Gift! colderice
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- 34. Raise your hand if you like offering FREE shipping colderice
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- 37. Opportunity colderice 37
- 39. Facebook ? Keep it current ? Get content weekly from Feeds ? Update it on the go (iPad, phone, etc.) ? Photos, pictures, images! colderice 39
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- 41. Twitter ? Share industry news ? Listen to competitors ? Find what is peaking interest ? Build following colderice 41
- 42. Search.Twitter.com colderice 42
- 43. Blogs ? The HUB ? 2 or 3x a Week ? Start now! ? Know your keywords colderice 43
- 44. ScribeFire.com colderice 44
- 45. YouTube ? Top ranking SEO ? Most shared content on the web ? Mobile ready ? Easy K.I.S.S. colderice 45
- 46. Google Alerts ? Kid tested ? Mother approved ? The grandaddy colderice 46
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- 48. No Thank You! colderice 48
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- 54. Fish where the fish are... colderice 54
- 55. Fire, Ready, Aim colderice 55
- 56. Ready, Aim, Fire colderice 56
- 57. The Loyalty Loop By: Paul Marsden colderice
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- 60. Influence colderice 60
- 61. Burberry ¨C Art of the Trench colderice
- 63. Make Feel Special colderice
- 64. Velvet Ropes Rock! colderice
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- 67. Targeted Social Marketing colderice 67
- 68. And one more thing¡. colderice
- 69. Give the customer what they to figure ¡°Our job is want? NO! out what they want before they do¡± ¡°Our job is to figure out what they want before they do¡± colderice
- 70. Join the conversation... TheEcommerceGroup.org colderice
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