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Social Psychology Journal 2

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Ryan Kerry Jy

1) The document is a 432-word journal assignment submitted by a student for a Social Psychology module. 2) It analyzes an advertisement for collagen and vitamin pills that claims the products can enhance youth and beauty. 3) The student argues that the ad depicts gender stereotyping by portraying a woman to represent youthfulness and beauty, which are traits not commonly associated with men in ads.

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL BUILD ENVIRONMENT NAME : RYAN KERRY JEE JIN YIING STUDENT ID NO : 0318715 WORD COUNT : 432 words MODULE : SOCIAL PYSCHOLOGY [ PSY 30203 ] ASSIGNMENT TITLE : JOURNAL 2 LECTURER : MS NORUL HIDAYAH SUBMISSION DATE : 18th DECEMBER 2014
Stereotyping is a belief or behavior possessed by human towards of a social group which includes human traits, physical appearances, activity preferences and behaviors. All of these can be either positive or negative attributes, accurate or inaccurate perceptions which can be accepted or rejected. These self-generated theories affect how we process social information and which can sometimes tend to lead to prejudice and in serious cases discrimination. Based on the interpretation of the advertisement, it conveys that letting collagen and vitamin pills to enhance our personal youth and beauty. The main caption reads Let Nature Bring Back Your #MostBeautiful , and the eye catcher of the advertisement apart from the product is the woman model staging the product with a youthful and cheerful smile that causes attraction towards other people. Contrary to this, it is obvious that gender stereotyping is depicted here as youthfulness and beauty can be easily portrayed through a woman whereas a male is not as influential and somewhat not convincing as compared to woman. This context actually refers to womens crave and personal necessities and also usage of the product which will gradually result in youthful and beautiful physical appearances, just as what was depicted by the woman model. From this advertisement, there is a text box regarding a competition in which they will win a whole lot of supply collagen pills if they join the #MostBeautiful contest, and hence stick to the perception that they will too result in youthful and beautiful physical appearances. Henceforth, this depicts that people judge the end result based on the physical appearances of the woman model which causes gender stereotyping through personal classification based on human traits along with physical characteristics in this case.
Gender stereotyping is the mentality in which regards to the sets of psychological traits and also behaviors by characterizing men and women. Depicted in this particular advertisement, women are often stereotyped based on beauty, physically desiring and also youthful, while men on the hand are stereotyped as more blunt and aggressive individual in which according to their perception, not suitable to promote and advertise their product which main themes and concepts revolves around beauty and also youthfulness. In conclusion, the advertisement depicts gender stereotyping in the sense that it classifies woman as an individual with youth and beauty and not for man. This classification causes the at of gender stereotyping. This applies to womens physical appearances being exploited to portray youth and beauty to influence, persuade and more importantly to convince the market and target users to crave and sell the product relating to that.

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Social Psychology Journal 2

  • 1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL BUILD ENVIRONMENT NAME : RYAN KERRY JEE JIN YIING STUDENT ID NO : 0318715 WORD COUNT : 432 words MODULE : SOCIAL PYSCHOLOGY [ PSY 30203 ] ASSIGNMENT TITLE : JOURNAL 2 LECTURER : MS NORUL HIDAYAH SUBMISSION DATE : 18th DECEMBER 2014
  • 2. Stereotyping is a belief or behavior possessed by human towards of a social group which includes human traits, physical appearances, activity preferences and behaviors. All of these can be either positive or negative attributes, accurate or inaccurate perceptions which can be accepted or rejected. These self-generated theories affect how we process social information and which can sometimes tend to lead to prejudice and in serious cases discrimination. Based on the interpretation of the advertisement, it conveys that letting collagen and vitamin pills to enhance our personal youth and beauty. The main caption reads Let Nature Bring Back Your #MostBeautiful , and the eye catcher of the advertisement apart from the product is the woman model staging the product with a youthful and cheerful smile that causes attraction towards other people. Contrary to this, it is obvious that gender stereotyping is depicted here as youthfulness and beauty can be easily portrayed through a woman whereas a male is not as influential and somewhat not convincing as compared to woman. This context actually refers to womens crave and personal necessities and also usage of the product which will gradually result in youthful and beautiful physical appearances, just as what was depicted by the woman model. From this advertisement, there is a text box regarding a competition in which they will win a whole lot of supply collagen pills if they join the #MostBeautiful contest, and hence stick to the perception that they will too result in youthful and beautiful physical appearances. Henceforth, this depicts that people judge the end result based on the physical appearances of the woman model which causes gender stereotyping through personal classification based on human traits along with physical characteristics in this case.
  • 3. Gender stereotyping is the mentality in which regards to the sets of psychological traits and also behaviors by characterizing men and women. Depicted in this particular advertisement, women are often stereotyped based on beauty, physically desiring and also youthful, while men on the hand are stereotyped as more blunt and aggressive individual in which according to their perception, not suitable to promote and advertise their product which main themes and concepts revolves around beauty and also youthfulness. In conclusion, the advertisement depicts gender stereotyping in the sense that it classifies woman as an individual with youth and beauty and not for man. This classification causes the at of gender stereotyping. This applies to womens physical appearances being exploited to portray youth and beauty to influence, persuade and more importantly to convince the market and target users to crave and sell the product relating to that.