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Social Reality Publisher Brief 1.2

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This document provides an overview of Social Reality and their cause-driven media and advertising strategies. Social Reality connects brands with nonprofits to help companies increase brand loyalty by engaging customers in meaningful cause-related activities. They have partnered with many large brands and publishers. Social Reality creates cause and effect marketing campaigns that reward users for engaging with charitable causes. Examples of successful campaigns for State Farm, General Mills, and Sonic are described that raised donations, generated brand impressions, and increased engagement.

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DO WELL BY DOING GOOD.
3 About Social Reality 4 Some of Our Clients & Brands 5 Creating Powerful Charity + Brand Partnerships 6 Some of Our Publishing Partners 7 Cause and Effect Marketing 8 Social Realitys Causes Application Success 9 Social Realitys State Farm Campaign 10 Social Realitys General Mills Viral Video Pop-Up Campaign 11 Social Realitys Sonic Viral Video Pop-up & Voting Widget 12 Advertising Strategies 13 Do Well By Doing Good Table of Contents
ABOUT SOCIAL REALITY Social Reality is the leader in cause-driven media, strategy & sponsorship representation for web publishers & app developers. Connecting brands with nonprofits, we help companies leverage the social graph to increase brand loyalty turning Facebook users into brand ambassadors by engaging in meaningful cause-related activities that enhance their overall experience.
SOME OF OUR CLIENTS & BRANDS
+ + + + + + + + + + CREATING POWERFUL CHARITY + BRAND PARTNERSHIPS
SOME OF OUR PUBLISHER PARTNERS
CAUSE AND EFFECT MARKETING We drive repeat engagements and increase brand loyalty by creating charity- driven rewards that connect with users high up on the emotional values ladder. Social Reality creates both integrated in- game and on-app ad solutions that benefit participants in their social and gaming experiences. cause effect
With an average of 15,000,000 MAUs over the last two years, Social Reality has created with Causes: CAUSES APPLICATION SUCCESS 500,000,000 brand impressions 5,000,000 advertising revenue 15,000,000 campaign clicks
$17,497 donated 30 m emails 600,000 k viral impressions 31,474 people have donated to the cause State Farms objective was to build a national social media campaign that would benefit over 40 non-profits that they partnered with on a local level. Social Reality built and launched a custom voting app that allowed supporters to take action to benefit the non-profits they wanted to choose. 200,000 video views GO TO BATWITH STATE FARM Campaign Results
Within 3 weeks, Social Reality generated 250,000 video views. GM received more than 50 million brand impressions in 3 weeks, through peer to peer promotion via Facebook newsfeeds, personal friend invites and emails. GMs objective was to generate awareness of their partnership with CARE a charity partner they donate more than $3 million to annually through product purchase and GM Foundation gifts. The call to action developed by Social Reality asked users to join a custom built causeandwatch a video about General Mill's partnership with the charity. Each video view generated a $1 donation to CARE. Within 3 weeks, $250,000 donation raised. VIRALVIDEO POP-UP & SPONSORED CAUSE CAMPAIGN Integration Results
more than 150,000 views to date * Campaign is currently in progress. Sonic's annual Limeades for Learning program has generated more than 1 million dollars for teacher fueled education projects across the country. Social Reality is driving users to the limeades website, where consumers vote on the projects they like most. 50% conversion on views to votes more than $1,000,000 raised for school projects VIRALVIDEO POP-UP &VOTING WIDGET Integration Results
Advertising Strategies
DO WELL BY DOING GOOD. knelson@socialreality.com ph: 310.779.8587

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Social Reality Publisher Brief 1.2

  • 2. 3 About Social Reality 4 Some of Our Clients & Brands 5 Creating Powerful Charity + Brand Partnerships 6 Some of Our Publishing Partners 7 Cause and Effect Marketing 8 Social Realitys Causes Application Success 9 Social Realitys State Farm Campaign 10 Social Realitys General Mills Viral Video Pop-Up Campaign 11 Social Realitys Sonic Viral Video Pop-up & Voting Widget 12 Advertising Strategies 13 Do Well By Doing Good Table of Contents
  • 3. ABOUT SOCIAL REALITY Social Reality is the leader in cause-driven media, strategy & sponsorship representation for web publishers & app developers. Connecting brands with nonprofits, we help companies leverage the social graph to increase brand loyalty turning Facebook users into brand ambassadors by engaging in meaningful cause-related activities that enhance their overall experience.
  • 4. SOME OF OUR CLIENTS & BRANDS
  • 5. + + + + + + + + + + CREATING POWERFUL CHARITY + BRAND PARTNERSHIPS
  • 6. SOME OF OUR PUBLISHER PARTNERS
  • 7. CAUSE AND EFFECT MARKETING We drive repeat engagements and increase brand loyalty by creating charity- driven rewards that connect with users high up on the emotional values ladder. Social Reality creates both integrated in- game and on-app ad solutions that benefit participants in their social and gaming experiences. cause effect
  • 8. With an average of 15,000,000 MAUs over the last two years, Social Reality has created with Causes: CAUSES APPLICATION SUCCESS 500,000,000 brand impressions 5,000,000 advertising revenue 15,000,000 campaign clicks
  • 9. $17,497 donated 30 m emails 600,000 k viral impressions 31,474 people have donated to the cause State Farms objective was to build a national social media campaign that would benefit over 40 non-profits that they partnered with on a local level. Social Reality built and launched a custom voting app that allowed supporters to take action to benefit the non-profits they wanted to choose. 200,000 video views GO TO BATWITH STATE FARM Campaign Results
  • 10. Within 3 weeks, Social Reality generated 250,000 video views. GM received more than 50 million brand impressions in 3 weeks, through peer to peer promotion via Facebook newsfeeds, personal friend invites and emails. GMs objective was to generate awareness of their partnership with CARE a charity partner they donate more than $3 million to annually through product purchase and GM Foundation gifts. The call to action developed by Social Reality asked users to join a custom built causeandwatch a video about General Mill's partnership with the charity. Each video view generated a $1 donation to CARE. Within 3 weeks, $250,000 donation raised. VIRALVIDEO POP-UP & SPONSORED CAUSE CAMPAIGN Integration Results
  • 11. more than 150,000 views to date * Campaign is currently in progress. Sonic's annual Limeades for Learning program has generated more than 1 million dollars for teacher fueled education projects across the country. Social Reality is driving users to the limeades website, where consumers vote on the projects they like most. 50% conversion on views to votes more than $1,000,000 raised for school projects VIRALVIDEO POP-UP &VOTING WIDGET Integration Results
  • 13. DO WELL BY DOING GOOD. knelson@socialreality.com ph: 310.779.8587