The document discusses trends in the use of social media for recruiting. It shows that most job postings and hiring is now done on social media sites like LinkedIn, Facebook, and Twitter. It also discusses how recruiters, hiring managers, and job seekers can benefit from using social media to find and share job opportunities. The recruitment process has evolved from traditional methods to using more online and social media tools.
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Social recruiting
1. Trends in Social Media
Job Seekers, Clients & Recruiters
Rekha Chedalavada for
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2. Social Recruiting Personas
Job Seeker
Client Hiring Managers
Recruiter
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3. State of Social Recruiting
Source: Jobvite 2011
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4. Job Postings on SM networks
Source: Bullhorn
4 Report 2012
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5. Usage by Region
Source: Bullhorn
Report 2012
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6. Top Industries Posting Jobs
Source: Bullhorn
Report 2012
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7. Recruiting 3.0 the new wave
1.0 = fax machines, print advertising, Rolodexes
2.0 = move online and using technology for
recruitment purposes. Job boards, online CVs
3.0 = two-way, free-conversation based
transparent communities. Map key competitors
and seducing cream-of-the-crop talent with your
brand and in-house opportunities
Source: Matthew Jeffrey
Everyone is a potential candidate
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8. What does it mean for
Employers?
Companies can recruit by spending less
Companies can reach a greater audience
Shorter time to hire: paperless process
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9. Message to Recruiters?
Build & maintain a talent community
where hiring managers & recruiters can
create meaningful, long-standing
relationships with candidates
Become intimate with industry lingo -
ergo needs
UGC means recruiter needs to sift
through candidates
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10. Case Study: Adidas
Attract top talent by delivering authentic,
targeted dialogue across the web
Reach passive candidates
Increase authentic dialogue within talent
networks
How? Job Boards, SEO, SEM, Deep Mining of LinkedIn
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11. Case Study: Less Volume
More Quality
Tools: LinkedIn Company
page
Current jobs, career path
info, current projects they
are delivering, video
content and featured
Reduction in cost per
jobs.
hire and time to hire
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12. LinkedIn: Connecting Job
Seekers, Recruiters & Employers
AIG covers multiple brands under
flagship
Leverage contract
Multiple paths to ideal company fit
Make it easy
Visual: logos, icons
Update contacts!
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14. Job Seekers Strut Their Stuff
Caution: Every tweet gets archived at the Library of
Congress.
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15. Twitter Essentials
Less than 120
characters
Always have a
destination page
Keywords Count
Hashtags - best way
to leverage Twitter
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16. Networking the Ultimate Job
Seeking Tool
The Bad News
The Dead Mouse
Social Media Lasts Forever
80% of job seekers will find a job
through a referral Lee Hecht Harrison
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17. What Job Seekers Need
Mobility 19% of job seekers use mobile device
7% of employers have a mobile career site
3% have a mobile app
Alerts
Ease of Contact: email, phone, website
Virtuality
Virtual resumes
Online portfolios
Rate of Response
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18. Lessons Learned
Recruiting will evolve with technology
Social media = interactive relationships
Savvy job seekers showcase their talents
using social media as a vehicle
Mobility Matters
ROI is now ROE return on engagement
Know Your KPIs
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19. Questions
Rekha Chedalavada, Independent Media
Professional
201.757.7558
Rekhached@hotmail.com
@socialrekha
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