際際滷

際際滷Share a Scribd company logo
Trends in Social Media
Job Seekers, Clients & Recruiters


   Rekha Chedalavada for



  Rekha Chedalavada IMP Corp.   1   6/21/2012
Social Recruiting Personas


   Job Seeker
   Client  Hiring Managers
   Recruiter




                               2
Rekha Chedalavada IMP Corp.        6/21/2012
State of Social Recruiting




                                  Source: Jobvite 2011
                              3
Rekha Chedalavada IMP Corp.              6/21/2012
Job Postings on SM networks




                                  Source: Bullhorn
                              4   Report 2012
Rekha Chedalavada IMP Corp.          6/21/2012
Usage by Region




                                  Source: Bullhorn
                                  Report 2012
                              5
Rekha Chedalavada IMP Corp.          6/21/2012
Top Industries Posting Jobs




                                    Source: Bullhorn
                                    Report 2012
                               6
Rekha Chedalavada IMP Corp.            6/21/2012
Recruiting 3.0 the new wave
         1.0 = fax machines, print advertising, Rolodexes
         2.0 = move online and using technology for
          recruitment purposes. Job boards, online CVs
         3.0 = two-way, free-conversation based
          transparent communities. Map key competitors
          and seducing cream-of-the-crop talent with your
          brand and in-house opportunities

                                               Source: Matthew Jeffrey

Everyone is a potential candidate
                                         7
     Rekha Chedalavada IMP Corp.                         6/21/2012
What does it mean for
Employers?

   Companies can recruit by spending less
   Companies can reach a greater audience
   Shorter time to hire: paperless process



                              8
Rekha Chedalavada IMP Corp.            6/21/2012
Message to Recruiters?

   Build & maintain a talent community
    where hiring managers & recruiters can
    create meaningful, long-standing
    relationships with candidates
   Become intimate with industry lingo -
    ergo needs
   UGC means recruiter needs to sift
    through candidates
                              9
Rekha Chedalavada IMP Corp.            6/21/2012
Case Study: Adidas

       Attract top talent by delivering authentic,
        targeted dialogue across the web
       Reach passive candidates
       Increase authentic dialogue within talent
        networks

How? Job Boards, SEO, SEM, Deep Mining of LinkedIn

                                    10
    Rekha Chedalavada IMP Corp.                6/21/2012
Case Study: Less Volume
    More Quality
   Tools: LinkedIn Company
    page
   Current jobs, career path
    info, current projects they
    are delivering, video
    content and featured
                                Reduction in cost per
    jobs.
                                  hire and time to hire
                                    11
    Rekha Chedalavada IMP Corp.                 6/21/2012
LinkedIn: Connecting Job
        Seekers, Recruiters & Employers
   AIG covers multiple brands under
    flagship
   Leverage contract
   Multiple paths to ideal company fit
   Make it easy
        Visual: logos, icons
        Update contacts!


                                          12
        Rekha Chedalavada IMP Corp.            6/21/2012
Social Media showcases SME




                              13
Rekha Chedalavada IMP Corp.        6/21/2012
Job Seekers Strut Their Stuff




Caution: Every tweet gets archived at the Library of
Congress.

                                    14
 Rekha Chedalavada IMP Corp.                    6/21/2012
Twitter Essentials

                                 Less than 120
                                  characters
                                 Always have a
                                  destination page
                                 Keywords Count
                                 Hashtags - best way
                                  to leverage Twitter



                                     15
Rekha Chedalavada IMP Corp.                     6/21/2012
Networking  the Ultimate Job
      Seeking Tool
    The Bad News
    The Dead Mouse
    Social Media Lasts Forever

80% of job seekers will find a job
through a referral  Lee Hecht Harrison


                                          16
      Rekha Chedalavada IMP Corp.              6/21/2012
What Job Seekers Need
   Mobility                  19% of job seekers use mobile device
                              7% of employers have a mobile career site
                              3% have a mobile app
       Alerts
       Ease of Contact: email, phone, website
   Virtuality
       Virtual resumes
       Online portfolios
   Rate of Response

                                                 17
Rekha Chedalavada IMP Corp.                                       6/21/2012
Lessons Learned
     Recruiting will evolve with technology
     Social media = interactive relationships
     Savvy job seekers showcase their talents
      using social media as a vehicle
     Mobility Matters
     ROI is now ROE  return on engagement

Know Your KPIs
                                18
  Rekha Chedalavada IMP Corp.             6/21/2012
Questions

   Rekha Chedalavada, Independent Media
    Professional
   201.757.7558
   Rekhached@hotmail.com
   @socialrekha


                              19
Rekha Chedalavada IMP Corp.          6/21/2012

More Related Content

Social recruiting

  • 1. Trends in Social Media Job Seekers, Clients & Recruiters Rekha Chedalavada for Rekha Chedalavada IMP Corp. 1 6/21/2012
  • 2. Social Recruiting Personas Job Seeker Client Hiring Managers Recruiter 2 Rekha Chedalavada IMP Corp. 6/21/2012
  • 3. State of Social Recruiting Source: Jobvite 2011 3 Rekha Chedalavada IMP Corp. 6/21/2012
  • 4. Job Postings on SM networks Source: Bullhorn 4 Report 2012 Rekha Chedalavada IMP Corp. 6/21/2012
  • 5. Usage by Region Source: Bullhorn Report 2012 5 Rekha Chedalavada IMP Corp. 6/21/2012
  • 6. Top Industries Posting Jobs Source: Bullhorn Report 2012 6 Rekha Chedalavada IMP Corp. 6/21/2012
  • 7. Recruiting 3.0 the new wave 1.0 = fax machines, print advertising, Rolodexes 2.0 = move online and using technology for recruitment purposes. Job boards, online CVs 3.0 = two-way, free-conversation based transparent communities. Map key competitors and seducing cream-of-the-crop talent with your brand and in-house opportunities Source: Matthew Jeffrey Everyone is a potential candidate 7 Rekha Chedalavada IMP Corp. 6/21/2012
  • 8. What does it mean for Employers? Companies can recruit by spending less Companies can reach a greater audience Shorter time to hire: paperless process 8 Rekha Chedalavada IMP Corp. 6/21/2012
  • 9. Message to Recruiters? Build & maintain a talent community where hiring managers & recruiters can create meaningful, long-standing relationships with candidates Become intimate with industry lingo - ergo needs UGC means recruiter needs to sift through candidates 9 Rekha Chedalavada IMP Corp. 6/21/2012
  • 10. Case Study: Adidas Attract top talent by delivering authentic, targeted dialogue across the web Reach passive candidates Increase authentic dialogue within talent networks How? Job Boards, SEO, SEM, Deep Mining of LinkedIn 10 Rekha Chedalavada IMP Corp. 6/21/2012
  • 11. Case Study: Less Volume More Quality Tools: LinkedIn Company page Current jobs, career path info, current projects they are delivering, video content and featured Reduction in cost per jobs. hire and time to hire 11 Rekha Chedalavada IMP Corp. 6/21/2012
  • 12. LinkedIn: Connecting Job Seekers, Recruiters & Employers AIG covers multiple brands under flagship Leverage contract Multiple paths to ideal company fit Make it easy Visual: logos, icons Update contacts! 12 Rekha Chedalavada IMP Corp. 6/21/2012
  • 13. Social Media showcases SME 13 Rekha Chedalavada IMP Corp. 6/21/2012
  • 14. Job Seekers Strut Their Stuff Caution: Every tweet gets archived at the Library of Congress. 14 Rekha Chedalavada IMP Corp. 6/21/2012
  • 15. Twitter Essentials Less than 120 characters Always have a destination page Keywords Count Hashtags - best way to leverage Twitter 15 Rekha Chedalavada IMP Corp. 6/21/2012
  • 16. Networking the Ultimate Job Seeking Tool The Bad News The Dead Mouse Social Media Lasts Forever 80% of job seekers will find a job through a referral Lee Hecht Harrison 16 Rekha Chedalavada IMP Corp. 6/21/2012
  • 17. What Job Seekers Need Mobility 19% of job seekers use mobile device 7% of employers have a mobile career site 3% have a mobile app Alerts Ease of Contact: email, phone, website Virtuality Virtual resumes Online portfolios Rate of Response 17 Rekha Chedalavada IMP Corp. 6/21/2012
  • 18. Lessons Learned Recruiting will evolve with technology Social media = interactive relationships Savvy job seekers showcase their talents using social media as a vehicle Mobility Matters ROI is now ROE return on engagement Know Your KPIs 18 Rekha Chedalavada IMP Corp. 6/21/2012
  • 19. Questions Rekha Chedalavada, Independent Media Professional 201.757.7558 Rekhached@hotmail.com @socialrekha 19 Rekha Chedalavada IMP Corp. 6/21/2012