Peter Crosby - Levelling the Playing Field: Social Recruitment & Professional Social Networks
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Viadeo is a professional social network with 35 million members worldwide and 1 million new members per month. It aims to level the playing field between candidates and recruiters by using social ads, digital word of mouth, and community to help the job find candidates rather than the other way around. While social networks can democratize and globalize the job market, it is important to understand local contexts and build individual relationships rather than just corporate profiles in order to create a high-quality network rather than just connecting with many weak ties.
Peter Crosby - Levelling the Playing Field: Social Recruitment & Professional Social Networks
- 1. Levelling the Playing FieldSocial Recruitment & Professional Social Networks@petercrosby
- 2. Viadeo is35 million members worldwide1 million new members / Month150 million viewed pages / Month150 000 connections / Day
- 3. David vs. Goliath ?
- 4. One size fits all vs. The worlds PSN
- 5. In the beginning bulletin boards
- 6. Professional Social Network: Where ?Internet population (in million users)45M46M28M20M54M43M220M30M32M29M96M360M10M87M19M13M7M81M4M27M20M11M30M67M17M8M5M20MEverywhere (1.7Bn Internet users worldwide)Source: www.internetworldstats.com
- 7. THE NEW RECRUITING RESUME 3D (showing at a cinema near you!)
- 8. In other words the CV is dead
- 9. Resume vs Rich Media ProfileTHE NEW RECRUITING Its the elevator pitch but not as we know it
- 10. What is passive recruitment?
- 11. Passive vs ActiveTHE NEW RECRUITING Social is changing organisational structure & hierarchy
- 12. But just social is stupid
- 13. Long View vs Short TermLEVELLING THE PLAYING FIELD the job finds you
- 14. 38% head hunted in the UK alone
- 15. But both candidates & recruiters can game the system
- 16. You dont find a jobv
- 17. LEVELLING THE PLAYING FIELD Social ads that cost less the more your ad is liked
- 18. Content that gets pushed & recommended
- 19. Digital word of mouthv
- 20. LEVELLING THE PLAYING FIELD Not just Talent, but Expertise
- 21. An ol fashioned data driven proposition
- 23. The power of communityv
- 24. IMPACT: POSSIBILITIES & PITFALLS Democratised & global job market
- 25. Enhanced sphere of search on both sides of the equation
- 26. But do you understand what it means to be local?
- 27. Global vs LocalIMPACT: POSSIBILITIES & PITFALLS Sure have a company profile but
- 28. this is networking & the relationship is with YOU
- 29. The Trump Organisation (!)
- 30. The <your name here> Organisation
- 31. Corporate vs IndividualIMPACT: POSSIBILITIES & PITFALLS Too many connections weaken the network & fail the Stress Test
- 32. Super connectors are poor connectors
- 33. Quantity is a comfort blanket
- 34. Quantity vs Qualitytwitter: @petercrosby
Editor's Notes
- #17: Keep for final slide