Social selling’s impact on my own business

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Social media has significantly impacted the author's business by generating over a third of new clients and nearly half of net new revenue from warm introductions on LinkedIn. Deals from warm introductions also had higher average order values compared to inbound leads or other sources. Warm introductions on LinkedIn have proven very effective at acquiring high-value clients for the author's business.

Social Selling’s Impact on My Own
Business
% of New Clients Acquired by Source % of Net New Revenue by Source

Warm
Warm Inbound Leads
Introductions Inbound Leads
Introductions 26%
36% 36%
48%
InMail
Email 17%
7% InMail Email
21% 9%

 Warm Introductions Mined on LinkedIn Have Accounted for Over a
Third of the Deals I Have Closed, and Almost Half of my Revenue

 Deals Generated Through Warm Introductions Had Significantly
Higher Average Order Values

*Based on deals I closed through February 1st, 2013

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