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1. Social Signals: Cultivating Connection

3. We are not in Kansas anymore.

9. “If our community thinks we should die, then we probably should.”

10. Whatʼs happening here?

11. User Generated Context

12. 1. Create products 2. Push them via distribution & mass marketing 3. Proﬁt!!!

14. 1. Create products 2. Push them via distribution & mass marketing 3. Proﬁt!!! 2a. ??????????

16. 1. Create products 2. Push them via distribution & mass marketing 3. Proﬁt!!! 2a. Brand

17. 1. Co-create products & services 2. Release them into the network 3. Proﬁt!!!

19. 1. Co-create products & services 2. Release them into the network 3. Proﬁt!!! 2a. ??????????

21. 1. Co-create products & services 2. Release them into the network 3. Proﬁt!!! 2a. Reading Social Signals

27. “We learned that in the social environment we had to talk to people ﬁrst before trying to sell anything.”

35. Itʼs not about the tools.

36. Increase surface area

37. Design for social objects Create social objects

38. Build the mothership

39. Listen. Learn.

40. Other Peopleʼs Audience

41. Go faster. & faster.

42. Thanks to: http://www.ﬂickr.com/photos/splorp/35450161/ http://www.ﬂickr.com/photos/dramaqueennorma/273371415/ http://fetching.net

43. brianoberkirch.com photo by Lane Hartwell

Social Signals, November 08