Social Spheres - Social Apperception
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The Spheres of Social Media uses simple illustration to explain the levels of connectedness on social media based on a theory of social apperception.
Social Spheres - Social Apperception
- 1. The Spheres of Social Media Social Apperception By Garth von Buchholz Social Media Strategy for Networking & Career Building
- 2. What if an alien from another planet came to Earth and one of its first questions was “Can you please explain what social media is and how it works?”
- 3. “Well”, you’d say. “It’s simple but also very complicated.”
- 4. “First you go online. Then you register on a social media website or app. Then you look at what people are talking about and sharing there. Even if you don’t know them. And if you want, you can say things or share with them, too. It’s…fun.”
- 5. In fact, we do so much more than that on social media…
- 6. We post words, share photos and videos, read posts, comment, reply to comments, browse, listen, watch, use apps, play, meet people and chat…but there’s more…
- 7. ?!
- 8. more than our content…more than what we do online…
- 9. On social media, we interact in social spheres that in some ways mirror our social circles in real life…
- 10. INNOMINATE INTERPERSONAL INTERSOCIAL INFLUENTIAL INTERSTITIAL INTERACTIVE INTERSECTIONAL SOCIAL SPHERES SOCIAL SPHERES are the people around you on social media, some close & some far.
- 11. INTERPERSONAL are the people you are closest to online, such as “friends” and “followers”, and they may also know you, personally, in real life. INTERPERSONAL SOCIAL SPHERES
- 12. INTERSOCIAL are the people you are connected with online for mostly practical reasons such as work colleagues, members of an organization, your sports team. INTERPERSONAL INTERSOCIAL SOCIAL SPHERES
- 13. INFLUENTIAL are the people who are not in your immediate sphere but are friends of friends—connected to someone who is in your network as well. INTERPERSONAL INTERSOCIAL INFLUENTIAL SOCIAL SPHERES
- 14. INTERACTIVE are the people who are not in your network, nor in your friends’ networks, but interact with you randomly online through publicly shared content. INTERPERSONAL INTERSOCIAL INFLUENTIAL INTERACTIVE SOCIAL SPHERES
- 15. INTERSECTIONAL are the people who are moving between your networks and secondary networks, making overlapping connections online that may begin to reach your inner spheres. INTERPERSONAL INTERSOCIAL INFLUENTIAL INTERACTIVE INTERSECTIONAL SOCIAL SPHERES
- 16. INTERSTITIAL are the people forming connections between the non-connected public you haven’t intersected with yet and those who are intersecting with you. INTERPERSONAL INTERSOCIAL INFLUENTIAL INTERSTITIAL INTERACTIVE INTERSECTIONAL SOCIAL SPHERES
- 17. INNOMINATE are people in the unknown public you haven’t intersected with…yet. INNOMINATE INTERPERSONAL INTERSOCIAL INFLUENTIAL INTERSTITIAL INTERACTIVE INTERSECTIONAL SOCIAL SPHERES
- 19. SOCIAL SPHERES We’ve looked at some of the ways we share content on social media. And we’ve looked at the social spheres around us when we’re online—some close to us and some seemingly beyond our reach. What’s missing are the dynamics that connect these spheres and impact the apperception of who we are on social media…which in turn can impact how successful you are at making the right career connections online.