Social Venture Network Conference 2009 Social Media
- 1. Tapping into the Power of Social MediaSVNOct 23, 2009
- 2. Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.
- 3. StatusThe Revolution Will Not Be Televised
- 4. About Cheryl ConteeFission Strategy = Social Media for Social Good
- 5. Im also Jill Tubman @ JackandJillPolitics.com
- 6. Years of experience helping businesses and non-profits launch online campaigns
- 7. Businesses: Avaya, Lenovo, Verizon, PG&E, Blue Cross Blue Shield Association, SF 49ers & NFL
- 8. Non-profits: Amnesty Intl, ACLU, Alliance for Climate Protection, Greenpeace, MoveOn, Oxfam
- 9. B.A. Yale; MBA GeorgetownWhat is Web 2.0?Web 1.0 = Information and TransactionWeb 2.0 = Connecting People to People
- 10. Facebook in Real Life?
- 14. Marketing Using Social Media?Whats the Imperative?Whats the End Goal?Whos In Our Way?Plan of ActionEngage!Measure Success
- 15. CONTROL OF CONTENTUnstructuredUser-Controlled Immersive EnvironmentCommunity DefinedSemistructuredUser-Generated ContentIndividually DefinedStructuredOrganization DefinedAccessFindShareParticipateCo-CreateCollaborateEvolving Digital ChannelsTheChanging LandscapeControlled Information
- 16. Target Audience ResearchAllies & PartnersMessage StrategySpokespeopleMeasure of SuccessCampaign Components
- 19. Hispanics Online19.5 million Hispanics online most are English speaking or bilingual
- 20. Largest ethnic audience online in U.S.
- 21. 89% of Latinos who have a college degree, 70% of Latinos who completed high school, and 31% of Latinos who did not complete high school go online.
- 22. In February 2008 the average Hispanic-American over the age of 11 spent more time online (56%) than watching television (50%)
- 23. More likely than whites to use IM, Internet TV, Mobile Internet, blogs, and multitaskLadder of EngagementImpressions Media, Websites, Ads
- 25. Action Steps e.g. Sign Petition, Join Email List, Become a FB Fan
- 26. Offline Action: Rally, Protest, Meeting, Movie Screening
- 27. Upload Video and Photo
- 28. Donate/BuyTop Tier Strategy Models ChampionsConvenorsLong Tail Strategy PeersCommenters CriticsDual Pronged Approach
- 29. DIYTwitter and Facebook and BloggingOh My!
- 38. CONTROL OF CONTENTUnstructuredUser-Controlled Immersive EnvironmentCommunity DefinedSemistructuredUser-Generated ContentIndividually DefinedStructuredOrganization DefinedAccessFindShareParticipateCo-CreateCollaborateEvolving Digital ChannelsTheChanging LandscapeControlled Information
- 39. Getting StartedTweeting: Twirl, TweetDeck, Hootsuite, Echofon, Twitterberry
- 40. Tracking Twitter: Twittorati.com, Search.Twitter.com
- 41. Launch Blog: WordPress, Typepad, Blogger
- 42. Read Blogs: Newsgator, Google ReaderCheryl Conteehttp://www.fissionstrategy.comemail: cheryl@fissionstrategy.commobile: 415.997.9231twitter: @ch3ryl
Editor's Notes
- http://www.youtube.com/watch?v=Jy0jSkblWlo