Social web
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This document provides an overview of a digital and social media class. It discusses emerging trends in social media like social networks, social intelligence, and social organization. It explains the differences between information networking and social networking. It also discusses concepts like social graphs, interest graphs, gamification, and augmented reality. The document then provides examples of how game mechanics and dynamics can be used for gamification. It analyzes trends in Twitter usage in Indonesia and provides statistics on topics like device usage and influential cities. Finally, it discusses concepts like social intelligence, big data, and how data can be used for insight, foresight, and becoming more conceptual and innovative.
Social web
- 1. Digital and Social Media Class Social Technology LSPR Summer Workshop 2012 By Andi Primaretha, M.Si
- 2. Nama : Andi Primaretha Position : Social Media Head at VC Email : andi.primaretha@gmail.com Twitter : @primaretha Instagram : @primaretha Blog : virtual.co.id/blog Phone : 08151817144
- 6. Emerging Trends Social Web (Facebook & Twitter) Social Intelligence (Social Monitoring) Social Organization Social TV Social Game Social Network Analysis
- 9. Information Networking Social Networking Desired Identity Real Identity
- 10. Social Interest Graph Graph
- 11. Who You Know What You Like
- 12. Social Graph
- 14. Family Friends on Friends on High Campus School Me Colleagues Neighbors Coworkers
- 17. Ambil peranmu di Kelas Inspirasi Hari Inspirasi: 25 April 2012 Serentak diadakan di 25 SD di Jakarta dan sekitarnya "Langkah menjadi panutan, Ujar menjadi pengetahuan, Pengalaman menjadi inspirasi" Kriteria: 1. Memiliki pengalaman bekerja minimal 1 tahun. 2. Bersedia cuti pada Hari Inspirasi.
- 20. Interest Graph Interest Interest Graph Graph Social Graph
- 27. Interest Graph Social Location Graph Graph Personal Graph
- 29. Gamification Augmented Reality SoLoMo
- 31. Geosocial Augmented Networking Reality
- 33. www.wikitude.com
- 35. Future of Augmented Reality Browser
- 37. Dont Tell Dont Show but Play!
- 39. What is Gamification? Gamification applies the mechanics of gaming to non-game activities to change peoples behavior
- 40. Game Mechanics & Game Dynamics Game Mechanics The various actions, behaviors, and control mechanisms that are used to gamify an activity the aspects that, taken together, create a compelling, engaging user experience. Game Dynamics The compelling, motivational nature of the experience is, in turn, the result of desires and motivations.
- 41. Game Mechanics & Game Dynamics Game Mechanics Game Dynamics Points Reward Levels Status Challenges Achievement Virtual goods and spaces Self-expression Leaderboards Competition Gifts and charity Altruism The Rules The Fun
- 44. Points as Reward
- 45. Levels as Status
- 47. Virtual goods and spaces as Self- Expression
- 49. Gifts and Charity for Altruism
- 59. Local Fanpage
- 61. Facebook Timeline for Fanpage
- 62. Pinned Posts Important posts can be pinned to the top of page and it will last for 7 days. Size are 846 x 403 pixels.
- 63. Starred Posts (More Visuals) The space is much larger and gives a heavier focus to the visual (posts with eye-catching pictures).
- 64. Milestones Use the star feature to save posts and stories you love, and add milestones by clicking on the center line or adding them in where you would post daily content.
- 68. Twitter Heat Map: http://aworldoftweets.frogdesign.com/ @ Indonesia 3rd most active country Twitter Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available.
- 69. Twitter Heat Map: http://aworldoftweets.frogdesign.com/ 3rd most active country Currently, it is estimated that Indonesian produce around of all tweets globally 15%
- 70. 17.00% Twitter: Indonesian does not stop 16.00% tweeting on weekends 15.00% 14.00% 13.00% Tweets 12.00% 11.00% 10.00% 9.00% Monday Tuesday Wednesday Thursday Friday Saturday Sunday Average tweets per day: 1,293,131 tweets Total tweets in 6 months: 234,056,721 tweets Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com
- 71. 7.00% 6.00% Jan - Jun 5.00% 4.00% Avg. 53,880 3.00% tweets/hour 2.00% 1.00% Avg. 3.8m 0.00% account / month 7.00% Early morning: 11% 6.00% Morning: 30% 5.00% Jan Mar Afternoon: 26% 4.00% Night time: 33% 3.00% 2.00% 1.00% 0.00% Hourly tweets of Indonesian users Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com
- 72. 13.30% 11.68% 11.31% 10.34% 10.02% 9.15% Check out Indonesia live tweets map at 7.75% http://salingsilang.com/petatwit 6.53% 6.05% 5.54% 2.88% 2.24% 1.14% 0.94% 0.67% 0.19% 0.16% 0.10% 0.02% Top cities in Indonesia that tweets Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com
- 73. API Apps, 0.92% Web, 12.10% Mobile, 86.98% Choice of Twitter Platform: Jan - Jun 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
- 77. Is Social Media a New Addiction?
- 84. Who is influential in social network?
- 85. Influencer Marketing Market Reach Quantity of Impact Quality of Impact Closeness to Decision
- 86. Whats your Klout Score?
- 87. Brand and Celebrity Media
- 89. 1. True Reach 2. Amplification Probability 3. Network Impact
- 90. How far has your content been spread across Twitter?
- 91. How likely are you to be retweeted? Are your tweets effective generating new followers?
- 92. How influential are the people who interact with you?
- 100. Real-Time Klout Score on Twitter Timeline
- 101. Engage with potential influencer
- 103. Social Intelligence
- 104. In 2011 the volume of available data is predicted to continue along its exponential growth curve to 1.8 zettabytes. (A zettabyte is a trillion gigabyte).
- 106. Era of Big Data Volume Velocity Variety
- 107. Own The Data, Own The Future
- 109. Welcoming The Conceptual Age Industrial Information Conceptual Age Age Age
- 110. The Worker Revolution Traditional Knowledge Conceptual Worker Worker Innovator
- 111. Hindsight Historical Data The ability to reflect and learn from the past data Insight Real-Time Data The ability to interpret and respond to the present data Foresight Predictive Data The ability to predict and prepare for the future data
- 112. Social Intelligence Listening Knowledge Intelligence Share of Media S e Trends n Interactions t Motivations Proactive Share of Conversation i Beliefs and Values m e Attitudes Innovative Behaviors Share of Voice n t On-Going Process to capture and anticipate Social Dynamics
- 120. Communication Knowledge Interpersonal Communication Group Mass Communication Communication
- 121. Digital Specialist Website Strategist Online Social Media Advertising Strategist Strategist
- 124. Thank you Andi Primaretha, M.Si @primaretha