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The document discusses trends in social media and how businesses can adapt. It suggests that 1) companies should allow in-situ collaboration instead of just limiting employees to designated destinations, 2) banning social media entirely limits collaboration, 3) personalization through APIs can be enabled, and 4) location-based gaming and microtransactions in emerging markets show promise. The overall message is that social media evolution will be driven by interactions on these platforms rather than through traditional television.Read less