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Social_Commerce_Revised

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Bobby Thalackal
Bobby Thalackal

Social commerce uses social media to assist in online buying and selling of products and services. It allows consumers to get recommendations from friends on social networks and trust their opinions, leading companies to generate 50% of web sales through social media by 2015. Social commerce provides benefits like increased customer loyalty and sales by reaching new audiences through personalized experiences based on social interactions and user contributions on platforms like Facebook and Twitter.

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International Conference on Emerging Trends in Social Commerce Department Of Commerce [SFS] Madras Christian College
Social commerce is a subset of electronic commerce that involves using social media+ to assist in the online buying and selling of products and services What is Social Commerce ? +online media that supports social interaction and user contributions
More simple
Why Social Commerce ? If I had to guess, Social commerce is the next to blow up. Mark Zuckerberg 90% of purchases are subject to social influence 67% spend more online after recommendations Predicted 30 million revenue for social commerce market in 2015 Gartner says companies will generate 50 percent of web sales via their social presence and mobile applications by 2015 Nilsen Net Ratings says 70% of consumers trust friends opinion when making purchasing decisions online
Notable Social Commerce sites Refers to the process of buying & selling on Facebook Over 550 million active users Over 2 billion business pages on FB Refers to the process of buying & selling on Twitter Over 100 million tweets a day Around 1.5 million business pages on Twitter
Benefits Customer Loyalty Personalized Shopping Experience Improve Product , Decrease Returns Reach New Audience Supplier benefits Gartner says companies will generate 50 percent of web sales via their social presence and mobile applications by 2015
Benefits continued Consumer benefits Free Information Saves Time Better Product Trusted Environment Nilsen Net ratings says 70% of consumers trust friends opinion when making purchasing decisions online
Conclusion
Thank you International Conference & INSIGNIA 2012

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Social_Commerce_Revised

  • 1. International Conference on Emerging Trends in Social Commerce Department Of Commerce [SFS] Madras Christian College
  • 2. Social commerce is a subset of electronic commerce that involves using social media+ to assist in the online buying and selling of products and services What is Social Commerce ? +online media that supports social interaction and user contributions
  • 4. Why Social Commerce ? If I had to guess, Social commerce is the next to blow up. Mark Zuckerberg 90% of purchases are subject to social influence 67% spend more online after recommendations Predicted 30 million revenue for social commerce market in 2015 Gartner says companies will generate 50 percent of web sales via their social presence and mobile applications by 2015 Nilsen Net Ratings says 70% of consumers trust friends opinion when making purchasing decisions online
  • 5. Notable Social Commerce sites Refers to the process of buying & selling on Facebook Over 550 million active users Over 2 billion business pages on FB Refers to the process of buying & selling on Twitter Over 100 million tweets a day Around 1.5 million business pages on Twitter
  • 6. Benefits Customer Loyalty Personalized Shopping Experience Improve Product , Decrease Returns Reach New Audience Supplier benefits Gartner says companies will generate 50 percent of web sales via their social presence and mobile applications by 2015
  • 7. Benefits continued Consumer benefits Free Information Saves Time Better Product Trusted Environment Nilsen Net ratings says 70% of consumers trust friends opinion when making purchasing decisions online