This document discusses the concepts of social and local communities. It explores what defines social and local, how awareness, likeability and relations play a role, and strategies for engaging in conversations and sharing content locally. Key aspects covered include defining social and local, the importance of awareness, likeability and relations, strategies for conversation management and engagement, and sharing worthwhile content.
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Sociallocal by Strategic Stuff at IT-trans 2012 in Karlsruhe
1. We are such stuffAs dreams are
made on
William Shakespeare
The Tempest Act 4, scene 1, 148158
2. SOCIAL LOCAL
to be local or not to be local
Ton Damen
Karlsruhe februari 2012
ton@strategicstuff.com
16. What is social
Social
City
Town
Village
Neighborhood
Street
Bar
Local Communities
17. What is local
Where are you?
Who are you?
Who do you know?
Who do I know
that I know knows you?
What are you doing?
What do you like?
Do I like you?
80. to be local or not to be local
TON@ STRATEGICSTUFF.COM
ALL RIGHTS RESERVED STRATEGIC STUFF B.V.
81. to be local or not to be local
Ton Damen
Karlsruhe 2012
09/20/12
IT-trans
Editor's Notes
"The stuff of dreams" as we use it today refers to a scenario one can only fantasizesomething devoutly to be wished. Prospero's "stuff" refers to the materials that go into creating an illusion, not to the object of a wish.