際際滷

際際滷Share a Scribd company logo
We are such stuffAs dreams are
          made on
       William Shakespeare
          The Tempest Act 4, scene 1, 148158
SOCIAL LOCAL

to be local or not to be local

             Ton Damen
       Karlsruhe februari 2012
       ton@strategicstuff.com
#STUFF FACT 01

DRIVING FORCES 2015
2015




       4
2015



       5
2105



       6
201
 5


      7
201
 5


      8
201
 5


      9
Karlsruhe 2012
Karlsruhe 2012
Karlsruhe 2012
Karlsruhe 2012
201
 5


      14
201
     5


09/20/12   15
What is social
   Social
   City
   Town
   Village
   Neighborhood
   Street
   Bar
   Local Communities
What is local
   Where are you?
   Who are you?
   Who do you know?
   Who do I know
     that I know knows you?
 What are you doing?
 What do you like?
 Do I like you?
09/20/12
09/20/12
Relations
 Relation
 Likeability
 Awareness

 Dating?
 Social Media?
Sociallocal by Strategic Stuff at IT-trans 2012 in Karlsruhe
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
09/20/12
Awareness
Likeability
Relation
09/20/12
Talking
 Conversation
 Listening
 Conversation Management?




09/20/12
Conversation
Listening
Management
09/20/12
Conversation
Listening
Management
09/20/12
Strategy?
   Act remarkable, not stupid
   Add value, be relevant
   Engage, over and over again
   Share, but make it worthwhile
09/20/12
09/20/12
09/20/12
Act Remarkable
Ad Value
Enage
Stuff Worth Sharing
09/20/12
Karlsruhe 2012
Sociallocal by Strategic Stuff at IT-trans 2012 in Karlsruhe
Sociallocal by Strategic Stuff at IT-trans 2012 in Karlsruhe
Sociallocal by Strategic Stuff at IT-trans 2012 in Karlsruhe
Sociallocal by Strategic Stuff at IT-trans 2012 in Karlsruhe
Sociallocal by Strategic Stuff at IT-trans 2012 in Karlsruhe
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
Awareness
Likeability
Relation
09/20/12
#NSFAIL
#NSFAIL
09/20/12
09/20/12
my.uitp.org

Last 15 days
223 members
7:14 minutes
65
COUNTRIES
 09/20/12
359 PLACES


09/20/12
#STUFF FACT 02

   YES? BUT! ANYHOW.


09/20/12
09/20/12
09/20/12
09/20/12
09/20/12
09/20/12
09/20/12
to be local or not to be local
        TON@ STRATEGICSTUFF.COM

 ALL RIGHTS RESERVED STRATEGIC STUFF B.V.
to be local or not to be local

                      Ton Damen
                     Karlsruhe 2012
09/20/12
                         IT-trans

More Related Content

Sociallocal by Strategic Stuff at IT-trans 2012 in Karlsruhe

Editor's Notes

  1. "The stuff of dreams" as we use it today refers to a scenario one can only fantasizesomething devoutly to be wished. Prospero's "stuff" refers to the materials that go into creating an illusion, not to the object of a wish.