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Socialmedia101

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Ian Royer
Ian Royer

This document outlines the topics that will be covered over 5 weeks in a social media class. Week 1 will cover understanding social media, week 2 will focus on blogging and Facebook, week 3 will discuss microblogging platforms, week 4 will address social media strategy using multiple platforms, and week 5 will involve a group assessment presenting social media plans. The document provides background information on the history and definition of social media, benefits for businesses, and tips for professionals on developing an online brand and social media strategy. Students will be assigned individual and group work developing social media profiles and plans to be presented in week 5.

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Socialmedia101
What we will cover over the next 5 weeks Week 1 Understanding Social Media Week 2 Blogging & Facebook Week 3 Micro Blogging Platforms and how to use them Week 4 Strategy – Using Multiple Platforms Week 5 Group Assesment
 A Definition: Kaplan Andreas M., Haenlein Michael, (2010): "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user generated content  AKA: A fancy way of putting down a Maco Online!
 Web  User Generated Content  Sharing  Exchange
1971 •The First Email was Sent 1978 •First Online Bulletin Boards 1994 •Geocities was Launched 1995 •www.theglobe.com
• AOL Instant Messenger 1997 • Sixdegrees.com • Friendster 2002 • Myspace 2003 • Facebook 2004
• Twitter 2006 • Facebook Takes Over 2008 • Social Media Goes Mobile 2008- Present • Google Gets Social
 Social Media is now one of the fastest growing media outlets  In Trinidad Alone there is more than 100% penetration of Social Media per Capita of persons who have the internet (over 500k persons)  Usurping Traditional Media Outlets
 The Ability to profile consumers, cultivate new consumers, immediately effect and change information instantly  The Ability to gain insights into your clients  Networking  Its Cheap if not Free
 A professional email address is handy  An Understanding of WHO you want to reach  Figuring out WHERE these people Interact  HOW the platforms they use work  WHAT are your rights on these platforms  Content Creation Etiquette  Develop your online brand
 Simplicity is best, either adopt a firstname.lastname@host.com or firstinitial.lastname@host.com approach or use your brand identity. This should remain consistent on all platforms  Keep your personal emails and corporate emails separate, nothing screams unprofessional faster than an email like: hotsexytrini69@hotmail.com  Choose a platform that is secure, has great storage and allows you to store gigs of data online with an interface that you enjoy as you will be using it frequently
 Sit down and consider: Who is my Consumer?  Define them by: › Gender › Age › Economics (Lower, Middle, Upper Incomes) › Cultural Differences/ Habbits
 Facebook  Blogger  Twitter  Youtube & Vimeo  Flickr  Instagram  Pinterest  Linked In  Can you Name Some?
 Research what you can and cannot do on each platform for example: › Do you need advance coding skills? › How dynamic can you make your platform with video/images? › What are the rules of social engagement with the users of the platform?
 What are the rights you retain when you post content?  How do you operate if your content rights are not proprietary to me?  Is the risk of losing your intellectual property worth the potential consumer following?
 Know Thy Customer: › Always be mindful of who you are speaking to and how they will receive your posts › The Customer is always right – even if they are wrong, never berate your customer on social media › Grammar and Spelling must always be highly professional; even when using Slang use “ “ to keep standard English important on your real estate › Use the KISS Approach – Keep It Simple but Smart – do not be long winded or overly complicated
 Consider the Internet and your Social Media Real Estate  All usage should be consistent i.e. profile names, usernames etc  Either brand using your last name or your company name  This becomes important so that you are easy to find anywhere online  Reserve the name on all platforms, you never know when you will need it
 Break into group’s of no more than 5 people  Pick one product from within the groups portfolio of work  Answer the following questions: › 1) What would you call the Brand of the Product › 2) Define WHO would be your target audience for this brand › 3) What would be the email address and brand identity you would use for the brand and why?
 At the End of Week 4 you must email the following: › 1) A professional Email for YOUR personal Brand (5 Marks) › 2) Develop Social Media Platforms relevant to your personal brand and explain why (10) › 3) A Social Media Plan for on your own self marketing (10 Marks)
 In week 5 you will be required to present the following in your current group: › 1) Email (5 – Marks) › 2) Development of 4 Social Media Platforms with an explanation of why each was chosen (10 – Marks) › 3) A Social Media Strategy for 3 months for the product (10 – marks)
Information for this class was gathered from:  http://www.onlineschool s.org/visual- academy/history-of- social-networking/  Kaplan Andreas M., Haenlein Michael, (2010), Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1 (page 61) via Wikipedia
utt@imsroyer.com +868-721-7292 Twitter: @imsroyer ݺߣs available for download: http://www.slideshare.net/imsroyer/

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Socialmedia101

  • 2. What we will cover over the next 5 weeks Week 1 Understanding Social Media Week 2 Blogging & Facebook Week 3 Micro Blogging Platforms and how to use them Week 4 Strategy – Using Multiple Platforms Week 5 Group Assesment
  • 3.  A Definition: Kaplan Andreas M., Haenlein Michael, (2010): "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user generated content  AKA: A fancy way of putting down a Maco Online!
  • 4.  Web  User Generated Content  Sharing  Exchange
  • 5. 1971 •The First Email was Sent 1978 •First Online Bulletin Boards 1994 •Geocities was Launched 1995 •www.theglobe.com
  • 6. • AOL Instant Messenger 1997 • Sixdegrees.com • Friendster 2002 • Myspace 2003 • Facebook 2004
  • 7. • Twitter 2006 • Facebook Takes Over 2008 • Social Media Goes Mobile 2008- Present • Google Gets Social
  • 8.  Social Media is now one of the fastest growing media outlets  In Trinidad Alone there is more than 100% penetration of Social Media per Capita of persons who have the internet (over 500k persons)  Usurping Traditional Media Outlets
  • 9.  The Ability to profile consumers, cultivate new consumers, immediately effect and change information instantly  The Ability to gain insights into your clients  Networking  Its Cheap if not Free
  • 10.  A professional email address is handy  An Understanding of WHO you want to reach  Figuring out WHERE these people Interact  HOW the platforms they use work  WHAT are your rights on these platforms  Content Creation Etiquette  Develop your online brand
  • 11. Simplicity is best, either adopt a firstname.lastname@host.com or firstinitial.lastname@host.com approach or use your brand identity. This should remain consistent on all platforms  Keep your personal emails and corporate emails separate, nothing screams unprofessional faster than an email like: hotsexytrini69@hotmail.com  Choose a platform that is secure, has great storage and allows you to store gigs of data online with an interface that you enjoy as you will be using it frequently
  • 12.  Sit down and consider: Who is my Consumer?  Define them by: › Gender › Age › Economics (Lower, Middle, Upper Incomes) › Cultural Differences/ Habbits
  • 13. Facebook  Blogger  Twitter  Youtube & Vimeo  Flickr  Instagram  Pinterest  Linked In  Can you Name Some?
  • 14. Research what you can and cannot do on each platform for example: › Do you need advance coding skills? › How dynamic can you make your platform with video/images? › What are the rules of social engagement with the users of the platform?
  • 15.  What are the rights you retain when you post content?  How do you operate if your content rights are not proprietary to me?  Is the risk of losing your intellectual property worth the potential consumer following?
  • 16. Know Thy Customer: › Always be mindful of who you are speaking to and how they will receive your posts › The Customer is always right – even if they are wrong, never berate your customer on social media › Grammar and Spelling must always be highly professional; even when using Slang use “ “ to keep standard English important on your real estate › Use the KISS Approach – Keep It Simple but Smart – do not be long winded or overly complicated
  • 17.  Consider the Internet and your Social Media Real Estate  All usage should be consistent i.e. profile names, usernames etc  Either brand using your last name or your company name  This becomes important so that you are easy to find anywhere online  Reserve the name on all platforms, you never know when you will need it
  • 18.  Break into group’s of no more than 5 people  Pick one product from within the groups portfolio of work  Answer the following questions: › 1) What would you call the Brand of the Product › 2) Define WHO would be your target audience for this brand › 3) What would be the email address and brand identity you would use for the brand and why?
  • 19. At the End of Week 4 you must email the following: › 1) A professional Email for YOUR personal Brand (5 Marks) › 2) Develop Social Media Platforms relevant to your personal brand and explain why (10) › 3) A Social Media Plan for on your own self marketing (10 Marks)
  • 20. In week 5 you will be required to present the following in your current group: › 1) Email (5 – Marks) › 2) Development of 4 Social Media Platforms with an explanation of why each was chosen (10 – Marks) › 3) A Social Media Strategy for 3 months for the product (10 – marks)
  • 21. Information for this class was gathered from:  http://www.onlineschool s.org/visual- academy/history-of- social-networking/  Kaplan Andreas M., Haenlein Michael, (2010), Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1 (page 61) via Wikipedia
  • 22. utt@imsroyer.com +868-721-7292 Twitter: @imsroyer ݺߣs available for download: http://www.slideshare.net/imsroyer/