This document discusses using LinkedIn and other social media tools to build a professional brand and network. It recommends linking LinkedIn profiles to Twitter to build a following, Facebook for sharing images, and websites for search engine optimization. Blogs on LinkedIn can showcase expertise but have limited interactivity, while traditional methods like business cards and email signatures remain important. Contact information like email and LinkedIn URLs are provided to facilitate ongoing connection.
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Social Media Constellation
1. LinkedIn and Other Tools LinkedIn in the constellation of social networking and business networking tools
3. LinkedIn and twitter From LinkedIn profile, website pointer to twitter home. Use twitter posts to build brand Use twitter to follow people, orgs, companies, etc. It may be hard to create a decent following on twitter Interactive
4. LinkedIn and facebook From LinkedIn profile point to facebook home Richer and more persistence than twitter Share images Be careful! Interactive
5. LinkedIn and Websites Point to the site from profile Your main site may be very persistent Opportunity for Search Engine Optimization You control all the content Usually little interactivity
6. LinkedIn and Blogs Try a LinkedIn app (avoid using up a website pointer). Show your knowledge and expertise to the world Some interaction possible Be careful!
7. Your constellation & other tools Traditional jobs/contracts/customers URL(s) on business cards URL(s) in email signature oDesk.com Guru.com Others??? (depends on your industry)
8. Keeping in Touch,Contact Info Lets share experiences Email: [email_address] Cell Phone: 408-687-3929 LinkedIn: http://www.linkedin.com/in/embeddedswexpert