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Emma Daly
Emma Daly

The document analyzes insurance company presence and popularity on major social media platforms like Facebook, Twitter, and YouTube. It finds that Geico has the most YouTube views and subscribers, while Progressive's Flo character is the most liked Facebook page. The document recommends that insurance firms use different social media for various purposes like content, promotion, and news, while keeping pages updated and linked across sites to tie into their broader marketing strategies.

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Social Media/Web 2.0 ? Combines best of both worlds ? Mass media economics and impact ? One-on-one interaction, measurable feedback
Social Media/Web 2.0 Facebook Page (firm) Likes Flo, the Progressive Girl (Progressive) 2,458,048 Aflac Duck (Aflac) 223,454 The Gecko (Geico) 150, 725 Farmers¡¯ 129,189 Geico 95,671 Mayhem (Allstate) 52,715 Nationwide Nascar Series (Nationwide) 35,691 World¡¯s Greatest Spokesperson (Nationwide) 28,257
Social Media/Web 2.0 Twitter Account (firm) Followers Tweets Nationwide Nascar Series (Nationwide) 14,089 8,997 State Farm 9,106 4,516 Progressive 6,122 3,026 Aflac Racing 3,679 2,868 Farmers¡¯ 3,433 763 Nationwide 3,220 1,262 The Hartford 2,701 793 Allstate 2,540 6,703 Liberty Mutual 2,447 1,252 The Gecko (Geico) 2,416 1,108 Aflac Duck (Aflac) 1,622 7,862
Social Media/Web 2.0 Youtube Channel Upload Views Channel Subscribers (firm) Views Geico 24,403,079 849,331 11,528 The Gecko (Geico) 5,090,687 598,929 10,707 Allstate 3,800,596 155,264 1,538 State Farm 2,910,597 477,533 1,378 Progressive 1,924,381 251,573 1,576 Travelers 1,158,537 27,693 367 Nationwide 795,719 91,391 260 Aflac 464,998 11,789 314 Farmers¡¯ 198,132 11,973 101 Pru Center 181,467 15,321 140 (Prudential) Northwestern 143,012 71,290 171 Mutual
Social Media/Web 2.0 ? Different pages, different purposes ? Of interest ? Content ? Sales promotion ? News ? Tie in to brand/other IMC ? Keep up to date ? Monitor and respond ? Linkages across sites ? Social responsibility
Social Media/Web 2.0
Social Media/Web 2.0
Social Media/Web 2.0
Social Media/Web 2.0

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Social+media+f2012

  • 1. Social Media/Web 2.0 ? Combines best of both worlds ? Mass media economics and impact ? One-on-one interaction, measurable feedback
  • 2. Social Media/Web 2.0 Facebook Page (firm) Likes Flo, the Progressive Girl (Progressive) 2,458,048 Aflac Duck (Aflac) 223,454 The Gecko (Geico) 150, 725 Farmers¡¯ 129,189 Geico 95,671 Mayhem (Allstate) 52,715 Nationwide Nascar Series (Nationwide) 35,691 World¡¯s Greatest Spokesperson (Nationwide) 28,257
  • 3. Social Media/Web 2.0 Twitter Account (firm) Followers Tweets Nationwide Nascar Series (Nationwide) 14,089 8,997 State Farm 9,106 4,516 Progressive 6,122 3,026 Aflac Racing 3,679 2,868 Farmers¡¯ 3,433 763 Nationwide 3,220 1,262 The Hartford 2,701 793 Allstate 2,540 6,703 Liberty Mutual 2,447 1,252 The Gecko (Geico) 2,416 1,108 Aflac Duck (Aflac) 1,622 7,862
  • 4. Social Media/Web 2.0 Youtube Channel Upload Views Channel Subscribers (firm) Views Geico 24,403,079 849,331 11,528 The Gecko (Geico) 5,090,687 598,929 10,707 Allstate 3,800,596 155,264 1,538 State Farm 2,910,597 477,533 1,378 Progressive 1,924,381 251,573 1,576 Travelers 1,158,537 27,693 367 Nationwide 795,719 91,391 260 Aflac 464,998 11,789 314 Farmers¡¯ 198,132 11,973 101 Pru Center 181,467 15,321 140 (Prudential) Northwestern 143,012 71,290 171 Mutual
  • 5. Social Media/Web 2.0 ? Different pages, different purposes ? Of interest ? Content ? Sales promotion ? News ? Tie in to brand/other IMC ? Keep up to date ? Monitor and respond ? Linkages across sites ? Social responsibility