Socialshift Ver1.1
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The document contains several charts and graphs showing trends in: 1) Unemployment rates in Japan from 2008-2014 broken down by age group. Rates decreased for most groups between 2008-2010 but have remained steady since. 2) Sources of information for purchasing decisions, with friends/family and online product reviews being the most influential. 3) Number of followers and incoming links on Twitter for several major companies. Whole Foods has the most followers while Groupon has the most incoming links.
Socialshift Ver1.1
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- 5. 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65- 100% 18- 12- 83% 25- 35- 67% 45- 55- 50% 65- 33% 17% 0- 0% 2008 2009 2010 2011 2012 2013 2014
- 6. 0.45 0.3 0.15 0 -0.15 -0.3 -0.45 -0.6 12-17 18-24 25-34 35-44 45-54 55-64 65+ Web 8% 59%
- 11. 3 Friends Family Online product reviews Product web sites Discussion forums Search engines SNS Social media sites TV TV News sources Influential bloggers None of the above Unknown peers 0% 10% 20% 30% 40% 50% 60% 70% 8
- 17. Toru Saito http://www.amazon.co.jp/dp/4900790052/ Lady Gaga Takeshi Kato
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- 22. &7& << <:= !" &#!!! &%! &"!!! &$! &#! &!!!! &"! %!!! &!! $!!! %! $! #!!! #! "!!! "! ! ! ! & " ' # ( $ -'./0&12%34-5336&7&839($:
- 24. 2009/8 2010/2
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- 34. 600,000 2,000,000 522,802 450,000 1,500,000 300,000 1,000,000 150,000 500,000 32,167 25,712 2,675 1,823 2,172 1,171 1,738 10,246 5,228 477 0 0 WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi Twitter 1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079 Followers Incommin 2,675 1,823 2,172 1,171 1,738 10,246 522,802 5,228 477 32,167 25,712 g Link by Backtweets on 2010/11/29
- 46. : @toru_saito : in the looop