Sociology 2
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This document discusses trends in Shanghai related to fashion and luxury consumers. It notes that Shanghai is becoming a major fashion capital due to its growing economy and changing consumer profiles. The key consumer is described as female, aged 28-40, interested in heritage and craftsmanship but also open to new experiences. She values quality, tradition and personalized service when purchasing luxury goods and sees Shanghai as an important cultural reference point.
Sociology 2
- 1. SHANGHAI SHANGHAI ? 1.IDEA GENERATION 2.RESEARCH&EVIDENCE 3.INSPIRATION 4.CONSUMER PROFILE 5.BODY PERCEPTION SOCIOLOGY&TREND ?
- 2. FASHION CAPITALMILAN,NEW ?YORK,TOYKO,PARIS,LONDON ? OUT ?OF ?FASHION ? SHANGHAI ?
- 3. SHANGHAITHE ?CITY ?OF ?FUTURE ? POTENTIAL ? SHANGHAI ?
- 4. EVERY SINGLE MINUTES THIS CITY IS CHANGINGMOVEMENT ? SHANGHAI ?
- 5. THE ?UPS ?AND ?DOWNS ?OVER ?THE ?PAST ?THOUNDERS ?YEAR ? HERITAGE ?AND ?TIMELESS ? LUXURY ? EASTERN ?PHILOSOPHY ? NO ?OSTENIATION ? SHANGHAI ?
- 9. TREND RESEARCH INTERNATIONAL NEWS SITES SHANGHAI ?
- 10. FASHION EXHIBITION&SHOW TREND RESEARCH ?? BURBERRY BEIJING 13 APRIL 2011 ?? CHANEL SHANGHAI 04 December 2009 ?? CHRISTION DIOR CRUISE SHANGHAI 17 May 2010 ?? PRADA LAUNCHED A LIMITED SERIES OF SHANGHAI WORLD EXPO 2010 ?? VIVIENNE WESTWOOD OPENS SHANGHAI FASHION WEEK SHANGHAI ?
- 11. INVESTMENT TREND RESEARCH LUXURY BRAND BUSSINESSREORTMCKINSEY/BOSTON SHANG/XIA MARYCHING SHANGHAI ?
- 12. KEY ?WORDS:INTERGRITY ?COMPREHENSIVE ?PASSION ? SUSTAINABLE ? INSPIRATION SHANGHAI 2012/2013 AUTUM WINTER SHANGHAI ?
- 13. INSPIRATION TEXTILEPRINT JACQUARD EMBROIDERY COLOR PALETTE KEY ?WORDS: ? INTERGRITY GRADIAN CONTRAST CASHMERE COTTON LEATHER SILK 2012/2013 AUTUM WINTER SHANGHAI ?
- 14. DETAIL INSPIRATION 2012/2013 AUTUM WINTER KEY WORDS: PATTERN STONE WOOD SHANGHAI ?
- 15. MIND&LINKER ?? SHE ?IS ?A ?LUXURY ?CONSUMER ? ?? SHE ?MAY ?AGE ?FROM ?28-?\40 ?AGE ? ?? SHE ?IS ?RESOURCEFUL ?AND ?EAGER ?TO ?CONNECT ? WITH ?PRODUCTS ? ?AND ?LIFESTYLES ?THAT ?HAVE ? INTEGRITY. ? ? ?? SHE ?IS ?EMBRACING ?TRADITIONAL ?VALUES ?OF ? CRAFT ?AND ?HERITAGE ?IN ?A ?DIGITAL ?AGE. ? WHO IS SHE CONSUMER ATTITUDE ANALYSIS Experience, creative, early-adopter Tradition, Heritage, Latter-adopter SHANGHAI ?
- 16. HER LIFE?? PRODUCTS,BRANDS AND SERVICES THAT ADD JOY AND MEANING TO HER LIFE IS VERY IMPORTANT. ?? FOR HER THE VALUE IS TIME,KNOWLEDGEABLE, CULTURAL EXPERIENCE OR PERSONALIZED SERVICE ?? EMOTION REMIANS THE KEY DRIVER FOR PURCHASING DECISIONS. SHANGHAI ?
- 17. SHANGHAI ? HOW SHE INTERACT WITH SHANGHAI SHANGHAI IS THE PART OF THE REFERENCE POINT OF HER ATTITUDE&VALUE ALSO BECAUSE OF HER ACCEPTANCE OF SHANGHAI,IT WILL BE THE LIFESTYLE VALUE WHICH WILL SHARED BY OTHER ATTITUDES` GROUP, i.e Posh. 1.Fountain lounge 2.Urban hotel 3.Awiwei`s Work｀ABSENT¨4.Shanghai Morning dishs 5.Chanel Shanghai Fantasy 2010 Video. 6.Louisiana Museum of Modern Art in Humleb?k, Denmark 7.Shanghai Xintiandi/Shikumen 7.Ye shanghai Resteraunt 8.Musician Langlang 9.Abstract Expression Exhibition in Shanghai Contemporary Art Museum. 10.Shanghai snack Xiaolongbao 11.Parada shanghai2010 Menswear ＾First Spring￣ 12.Special offer dishes from ＾South Beauty￣
- 18. BODY PERCEPTION?? SHE ?IS ?CONFIDENCE,KNOLEDGEABLE,WELL-?\EDUCATED ?AND ?MULTI-?\CULTURED. ? ?? SHE PERCEIVE HER BODY IN A HEALTH AND BALANCE WAY. ＾LESS IS MORE￣ ARE INCREASINGLY AWARED BY HER. ?? EASY-?\WEARING ?AND ?COMFORTABLE ? ? ?? HIGH ?QUALITY ?AND ?INTERESTING ?DETAIL. ? ? SHANGHAI ?