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SocioPhysics
The Physics of the Social Media,
and its 11 foundamental laws
Asher Idan , Ph.D
+Google Translator
+4,500FaceBook friends
dridan@gmail.com

Table of Content
1. Social Optics: The Social Media as a laboratory, a
telescope and a microscop
2. Social Electro-Magnetism: The 11 foundamental formula
of the physics of social media
3. Collective Intelligence and the Wisdom of the Crowds.
4. what is Social Media
5. Enterprise 2.0
6. The New Strategy
7. The Future

Part A: Social Optics.
Social media as a microscope and a telescope,
that reveal social phenomena that were
unknown so far

Citysense is an mobile application for
local nightlife discovery and social
navigation, answering the question,
“Where is everybody?”
Macrosense is a real-time location data
aggregator.
At the heart of Macrosense are
powerful machine learning algorithms
that process time-stamped location
data and metadata streams from
heterogeneous sources – GPS, WiFi
positioning, cell tower triangulation,
RFID and other sensors – and empower
companies and investors to better
understand and predict human
behavior on a macro scale.

SocioPhysics: The physics of social media 2010

Part B: Social Electro-Magnetism.
11 basic formulas of the forces of the Info–Social power
Like the Electro-Magnetic theory, we developed the new
Info-Social theory, by which information moves around a
person, makes him a celebrity or a brand (a social magnet).
Conversely, a movement of celebrity or a brand induces a
movement of information (a social current) even where no
information have been there before.

1.The information force between two
MEMS, I and i (charges of knowledge), is
F = I*i/R*R.
Coulomb Law
R
I i

2, The rate of flow of the Info – social current is
P=I /t
Ampere law

3, The Conversion of info-power into social-power, and
vice versa. Faraday Law.
The movement of information around an object or a
person, make him a social magnet, and vice versa

4, The information current through network between the two sources of
information, is directly proportional to the potential differences or
“information voltage" across the two points, and inversely proportional to
the resistance between them.
V=P/T.
http://technologyreview.com/blog/mimssbits/25896/?p1=Blogs
Ohm's Law

5, The force of a brand or an influencer is directly proportional to its
"social Mass" and to its "social acceleration".
F=Ma or F = (P+K)(aI+aS)
http://www.helsinki.fi/filosofia/inem/methodus/pdf/v4n1/v4n1p149.pdf
http://www.technologyreview.com/business/26438/?p1=A6

6, Faster spread of information is a function of the square
root of flexibility E (social openness, the company's bridging
capital) divided by the density D (social cohesion, the
company's linking capital)
V = E / D

The 3 forces of The Long Tail of management
1. The wisdom of the crowd = E = N*N/2 (Metcalf law)
2. Efficient Distribution = D
3. Smart Harmonization of Supply/Demand =
3
12
V = E / D

7, The transition rate of homogeneous populations of mass-production
into a community or a tribe, depend on the number of participants in the
wisdom of crowds (N squared / 2), effective methods of distribution (B
bandwidth, censorship), and information flows between supply and
demand, and vice versa.
F=N*N*B*I/2

8.The intensity of social cohesion in situations of social
change, is a function of in temperature T (organizational
dissolution, disintegration of a country, etc.).
M = C*B/T.
McLuhan theory about the relationships between hot / cold media and hot / cold
society, is very relevant here.
McLuhan "Understanding Media: The Extensions of Man" (1964):

9, The social energy derived from information, is a function of
temperature T, information (to identify and measure) I, and the part of the
work W invested in monitoring, measurement, one-way valve (Info –
social transistor).
E = T*I/W

10, Because the acceleration in bandwidth (Gilder Law),
double the acceleration of processing power (Moore's Law),
the computer breaks down the into the cloud, the "the
computer is the network”.
Schmidt Law

11, Because three previous laws, social media makes collaboration costs
of consumers in the industry, or of employees in the organization, lower
than management costs.
Shirky Law.

Part C: Social Algorithmics
Deals with "the logic of the ant colony" that works on social networks,
flocks of birds, hives of bees, neural networks, and evolution.
1, The "atoms" (ants) of a collective move randomly.
2, Each random track leaves traces (pheromones, scent marks of each ant)
3, Random detection of food is kept by the tracks
4, Sharing the discovery with the rest of the "atoms". (Premise: There is
communication between the "atoms") with power rating invented. Share on
Facebook is a status update, the rating is a number of responses or likes.
5, Relatively rapid evaporation of the tracks, creating optimized solution (a declining
function of re-tweets or of responses to status update)
6, Creates collective wisdom from many small contributions. This is the basis for
illusions like "the genius", "the leader", "ideology", "conspiracy", etc'

Part D: Info-social (IS) Devices
1. IS Battery
2. IS Electrolysis
3. IS Laser
4. IS Lenses http://www.technologyreview.com/computing/26536/page2/

Links
Mark Buchanan, 2007, The Social Atom
1. http://www.technologyreview.com/blog/arxiv/25712/?nlid=3466
2. http://arxiv.org/PS_cache/arxiv/pdf/1009/1009.0240v2.pdf
3. http://www.helsinki.fi/filosofia/inem/methodus/pdf/v4n1/v4n1p149
.pdf
4. http://www.forbes.com/2010/09/27/enterprise-social-media-
technology-cio-network-woods.html?boxes=techchannelsections
5. http://mashable.com/2010/09/29/twitter-replies-retweets/
6. http://www.spadac.com/
7. http://www.youtube.com/watch?v=A042J0IDQK4&feature=related .
Building "a social laser" by sociophysical technologies

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SocioPhysics: The physics of social media 2010

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SocioPhysics: The physics of social media 2010