Solar enterpurnship
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This document provides a business plan summary for a proposed solar energy company in Pakistan. It outlines the growing demand for solar power in Pakistan due to issues with traditional energy sources. It then discusses the company's product offerings, including solar panels, batteries, lights, fans, and air coolers. For marketing, the plan allocates a 2.5 million rupee budget to advertise through social media, television, print media, billboards, and sponsoring radio segments. It also includes organizational charts and discusses addressing the target market in Pakistan. The overall goal is to establish a sustainable solar energy business to help meet Pakistan's renewable energy needs.
Solar enterpurnship
- 2. SOLAR Energy
- 5. Solar Energy Working of Solar IS best of Pakistan Target Market Marketing Plain Financial Plan
- 6. 0 5,000 10,000 15,000 20,000 25,000 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Demand Supply Total Installed Pakistan Power Graph:
- 7. Why we select the solar Energy?
- 8. The surface receives about 47% of the total solar energy that reaches the Earth. Only this amount is usable.
- 12. China Japan
- 13. Next 5 years is no tax on the solar industry. Just pay frit charges Bin Qasam Pot to Lahore.
- 14. Save energy Save Pakistan
- 16. These big market participants have not offered lease solar products to the customers. Just a few small companies offer such solar products to the customer.
- 20. 1)Batteries 2)Solar lights 3) Charge controllers 4) Solar fan 5) Solar Panel 6) Air Cooler
- 21. Guarantee After sale services Installment of payment
- 24. People prefer solar energy than other sources Its environmental friendly Its very cheaper than other resources Its renewal energy it can never be diminishes
- 25. 56% of Pakistani are the illiterate therefore very difficult to communication about the solar energy High capital requires
- 26. Major Segments Motivations and unmet needs
- 27. Companies Address Nizam Energy info@nizamsolarenergy.com Silicon Energy sajid@myson.com.pk Solar System Pakistan 298 St 14 Sec F-10/2 Islamabad Federal 44000 Ss Energy Co.(Pvt.) Limited Evolution solar Pakistan info@evolutionpakistan.com Competitors Analysis
- 31. We can play adds on fm 96 those monthly expense for 10 second add plays 12 times a day is Rs.50000 and annually Rs500000
- 32. Playing ads on local channels its less expense its rates are same as radio so we spend annually Rs.1000000 pay to it. Dunia News advertisement at 8pm to 11pm. 5 time opportunity to see
- 33. The print ads will be published in newspapers like be designed, i.e. half page and quarter page. for this Rs.100000 is allocated. Daily news paper front page per month charges 500000 6 month Jang news advertisement on last page charger 500000 6month
- 34. Star Light will spend 0.5 million rupees on bill boards in different cities in Punjab. And fulfill the legal requirement of theTMA and pay the payment to theTMA authorities
- 37. CEO operation Managar import expert Lawyer Finacial Managar Asst Managar Marketing Managar HRM managar