#8: We have a great and growing story with a broader, wider and deeper portfolio of products
How do we frame this in a way that the mass market will understand?
Continuing to grow the product line to address the evolving role of the engineer - from discreet roles of designer, draftsman, simulation expert, electrical engineer to one person is expected to do almost everything.
- Much more than just CAD
Our task is to help them succeed
We have grown form a single CAD product to an integrated solution that helps our customers with the end-to-end product design, ease of use
Most recently expanded our portfolio to include plastics, electrical engineering and now SOLIDWORKS Inspection and Mechanical Conceptual
- SOLIDWORKS Inspection is a new offering that helps eliminate errors within engineering processes, enhancing the accuracy of your inspection reports with a simple-to-use tool.
#10: With each recent release, we’re starting to notice a waterfall effect. SOLIDWORKS continues to release so many new modules, we run out of space and functionality begins to trickle down to the less exclusive packages.
[CLICK]
In 2015, Sustainability was added to Premium, so CircuitWorks trickled down to Professional. This also made room for the Flatten Surface command that was introduced last year.
[CLICK]
This year, we’re seeing the same effect. FeatureWorks and Utilities are migrating to the Standard package and TolAnalyst and ScanTo3D are migrating to the Professional package. This makes it even more important to emphasize the great value in Premium functionality like the Flatten Surface command. Last year, the Flatten Surface command had some shortcomings. This year, that’s no longer the case and it should be able to help carry the load of Premium’s value proposition.
The waterfall strategy allows us to add value to existing products to our Standard, Professional customers. This also allows us to be more competitive. Allows us to maintain ASP at each level.
#11: With each recent release, we’re starting to notice a waterfall effect. SOLIDWORKS continues to release so many new modules, we run out of space and functionality begins to trickle down to the less exclusive packages.
[CLICK]
In 2015, Sustainability was added to Premium, so CircuitWorks trickled down to Professional. This also made room for the Flatten Surface command that was introduced last year.
[CLICK]
This year, we’re seeing the same effect. FeatureWorks and Utilities are migrating to the Standard package and TolAnalyst and ScanTo3D are migrating to the Professional package. This makes it even more important to emphasize the great value in Premium functionality like the Flatten Surface command. Last year, the Flatten Surface command had some shortcomings. This year, that’s no longer the case and it should be able to help carry the load of Premium’s value proposition.
The waterfall strategy allows us to add value to existing products to our Standard, Professional customers. This also allows us to be more competitive. Allows us to maintain ASP at each level.