SoLoMo v 1.0
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The document discusses the need for a new marketing agency called SOLOMO that specializes in social, local, and mobile strategies. It notes that as India changes, the new mantra is accelerating mobile usage through sharing, local connections, and friending. SOLOMO would help brands develop a purpose and create mobile experiences that take discovery, mobility, place, and real-time response into account.
SoLoMo v 1.0
- 3. The Social Local Mobile Agency New marketing company for the New Age
- 4. SOLOMO?
- 7. THE CONTEXT
- 13. As we speak India is changing: If this machine is hooked, click on the image! Else you can visit: http://bit.ly/ugJ7yf
- 16. *Source: Google India, 2011
- 19. This is Great Let’s Avail the offer! Right?
- 21. This is where I am
- 22. This is where the offer is
- 23. This is what lies in between
- 24. 35 KMS OVER 1 HOUR OF DRIVINGTIME!
- 25. 70% off on PIZZA 70% off on Pizza Sample text sample text sample text sample text Text sample text sample text At: XYZ Pizza Corner Lajpat Nagar What just happened? YOU LOST! ME BECAUSE YOUR OFFER DIDN’T FIT THE LOCATION CONTEXT
- 26. The new mantra!!
- 27. REALTIME SOCIAL FEATURES ACCELERATING MOBILE USAGE GROWTH = SHARING + LOCAL + FRIENDING.
- 29. *Source: Google India, 2011
- 33. Run Run Run: Nike+
- 34. Nike+
- 38. MINI Gateaway
- 39. MINI Gateaway
- 41. Mayor offer
- 44. Learning from these brands
- 45. Brands need:
- 46. Brands need:
- 47. But more-over BRAND PURPOSE EXPERIENCE PLANNERS DISCOVERY MOBILITY PLACE SENSE & RESPONSE ACTIVATION
- 48. a team that
- 49. a team that
- 50. a team that
- 51. a team that specializes on
- 52. Are you ready for future?