Solution Design - The Hidden Side of UX (for Developers)
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UX is not just about UI. It's about understanding customer needs and creating a technological solution that addresses their needs. Developers have a huge, and often understated role, in the creation of a great user experience for customers. Joe will walk us through principles and techniques that can help you test your ideas and bring them to market successfully
![Problem Statement
(data)
According to __________
(customer) (problem)
______________ [verb] ___________.](https://image.slidesharecdn.com/solutiondesign-thehiddensideofux-130417215809-phpapp01/85/Solution-Design-The-Hidden-Side-of-UX-for-Developers-8-320.jpg)
![[Webinar] Scaling Made Simple: Getting Started with No-Code Web Apps](https://cdn.slidesharecdn.com/ss_thumbnails/webinarscalingmadesimplegettingstartedwithno-codewebapps-mar52025-250305183437-f03c78a3-thumbnail.jpg?width=560&fit=bounds)
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Solution Design - The Hidden Side of UX (for Developers)
- 1. Solution Design THE HIDDEN SIDE OF UX Joe 油Baz 油 油 @joebaz 油#bostonphp 油 Above 油the 油Fold 油
- 2. Why?
- 3. 34M customers 1.4M paying customers
- 6. 1. IDENTIFY THE PROBLEM
- 7. Web Analytics Split Online Testing Forums Acquire Supporting Data Points Trouble Surveys Tickets
- 8. Problem Statement (data) According to __________ (customer) (problem) ______________ [verb] ___________.
- 9. Problem Example 1 According to our online survey, 40% of consumers have lost important notes in the past accidentally.
- 10. Problem Example 2 According to mobile app analytics, 85% of business users are using the Blackberry app once.
- 11. 2. BUILD THE PERSONAS
- 13. Workout 油Will 油 足 Hits 油the 油gym 油3x 油a 油week 油 足 Doesnt 油trust 油online 油sites 油 足 Has 油almost 油zero 油Ime 油for 油 new 油things 油 足 Worships 油his 油Android 油 tablet 油
- 14. Analyst 油Amy 油 足 Works 油for 油a 油鍖nancial 油鍖rm 油 足 Power 油user 油 足 Loves 油trying 油new 油things 油 but 油easily 油frustrated 油 足 Overworked 油 油10hr 油days 油 足 The 油fastest 油texter 油in 油the 油 Blackberry 油galaxy 油
- 17. Scenario Example 1 He finishes his He records each Workout Will workout and set in his goes to the gym gets ready for notebook work He accidentally He gets to He hops left his work, and then on the T notebook realizes that on the T
- 18. Scenario Example 2 Analyst Amy is Shes decides She sees her waiting in a long to browse the note taking app, line at app catalog on downloads and Starbucks her Blackberry installs it She logs in and She struggles The cashier wants to find for 1 minute to tries to get her her meeting find the search aention to notes bar place an order
- 19. DISCOVER by 1. Identifying the Problem 2. Building Personas 3. Creating Scenarios
- 21. 1. STATE THE HYPOTHESIS
- 22. Hypothesis Template (who) We believe that ___________ (what) (because) will ___________ ______________.
- 23. Hypothesis Example 1 We believe that consumers will record notes on their tablets because if they lose their tablet, the notes are still accessible online.
- 24. Problem Example 1 According to our online survey, 40% of consumers have lost important notes in the past accidentally.
- 25. Workout 油Will 油 足 Hits 油the 油gym 油3x 油a 油week 油 足 Doesnt 油trust 油online 油sites 油 足 Has 油almost 油zero 油Ime 油for 油 new 油things 油 足 Worships 油his 油Android 油 tablet 油
- 26. Scenario Example 1 He finishes his He records each Workout Will workout and set in his goes to the gym gets ready for notebook work He accidentally He gets to He hops left his work, and then on the T notebook realizes that on the T
- 27. Hypothesis Example 2 We believe business users will use the Blackberry app more than once because they will be able to 鍖nd their notes easily.
- 28. Problem Example 2 According to mobile app analytics, 85% of business users are using the Blackberry app once.
- 29. Analyst 油Amy 油 足 Works 油for 油a 油鍖nancial 油鍖rm 油 足 Power 油user 油 足 Loves 油trying 油new 油things 油 but 油easily 油frustrated 油 足 Overworked 油 油10hr 油days 油 足 The 油fastest 油texter 油in 油the 油 Blackberry 油galaxy 油
- 30. Scenario Example 2 Analyst Amy is Shes decides She sees her waiting in a long to browse the note taking app, line at app catalog on downloads and Starbucks her Blackberry installs it She logs in and She struggles The cashier wants to find for 1 minute to tries to get her her meeting find the search aention to notes bar place an order
- 31. 2. GENERATE IDEAS (Collaboratively)
- 33. Idea Games 足 The Anti-Problem 足 Empathy Map 足 Post Up
- 34. Hypothesis Example 1 We believe that consumers will record notes on their tablets because if they lose their tablet, the notes are still accessible online.
- 35. 3. PROTOTYPE
- 39. Axure
- 40. Hypothesis Example 2 We believe business users will use the Blackberry app more than once because they will be able 鍖nd their notes easily.
- 44. 4. TALK TO THE CUSTOMER
- 47. Capture explicit & implicit feedback
- 48. CREATE by 1. Stating the Hypothesis 2. Generating Ideas Collaboratively 3. Prototyping 4. Talking to Customers
- 50. Hand off! Photo 油Credit: 油h<p://www.stack.com/2013/02/25/relay-足sprint-足training/ 油
- 51. 1. CREATE A BETA PROGRAM
- 54. 8-10 Weeks
- 55. 2. MEASURE THE RESULTS
- 56. Tips on what can you measure: FOR SALES CONVERSION RATE FOR USAGE SINGLE USE RATIO FOR MESSAGING BOUNCE RATE FOR DISCOVERABILITY HEAT MAPS FOR EFFICIENCY TASK TIMES
- 57. Hypothesis Example 1 We believe that consumers will record notes on their tablets because if they lose their tablet, the notes are still accessible online.
- 58. Metrics for Hypothesis 1 Beta Devices Tablet Use Notes Customer Connected Time Created Logins
- 59. Hypothesis Example 2 We believe business users will use the Blackberry app more than once because they will be able to 鍖nd their notes easily.
- 60. Metrics for Hypothesis 2 Beta ...Visiting Search Customer More than Inquiries Logins Once
- 61. Revisit your Hypothesis Did you prove it?
- 62. VALIDATE by 1. Creating a Beta Program 2. Measuring the Results
- 64. Thank you! 油 油 Joe Baz (@joebaz) www.abovethefolddesign.com